Cassiane Brand Affinity ranks highest Hino at 78.31% . Very Strong. Score DMDB 60.09% | Fanbase 55.10%

Cassiane — latin artist from BR.

Cassiane, a prominent figure in Brazilian gospel music, is celebrating 40 years of ministry with a special audiovisual project featuring numerous hits and…

Cassiane

Recognizable

Country: BR | Gender: female | Artist ID: 11e81bd0-cbf7-2b68-997b-a0369fe50396

Find Artist

Genres

latinadoracaospiritualschristianbrazilian gospelgospel antigaschristian music

Influential: 60.09% Fanbase: 55.10% Trending: 62.59%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Hino • 78.31% • Very Strong

As of 2025-09-09

6,147,179

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.09% | Fanbase 55.10% | Trending 62.59% | CAREER STAGE: MAINSTREAM

Biography

Cassiane, a prominent figure in Brazilian gospel music, is celebrating 40 years of ministry with a special audiovisual project featuring numerous hits and guest appearances. The project was recorded over two nights, resulting in a rich and emotional collection that will be released in a dynamic format: divided into four EPs with specific titles, along with singles leading up to each release. The complete album and DVD, titled "Cassiane 40 Anos," will be available at the project's conclusion, starting with the duet "Amigo Espírito Santo" featuring Cassiane and Esyhila.

Report Date: 2025-09-09

Cassiane reaches 25-34 & 18-24 audiences concentrated in BRAZIL, UNITED STATES, ARGENTINA. The demographic tilt is heavily female (64%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 10,591 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Hino, Sarar, Akg suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cassiane score 0.07% — Low bucket.

Brand: HinoBrand: SararBrand: Akg

Followers:6,147,179

Engagements:4,279

Rate:0.1%

Posts:9,277

Avg Likes:4,234

Avg Comments:180

Avg Views:10,591

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,147,179 · Engagements 4,279 · Rate 0.1% Posts 9,277 · Views 10,591 · Avg Likes 4,234 · Avg Comments 180 · Avg Views 10,591	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 35% 35-44: 16% 45-64: 6%	Largest: 25-34 (40%); next: 18-24 (35%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	BRAZIL (96%) UNITED STATES (1%) ARGENTINA (1%) PORTUGAL (1%) ANGOLA (0%)	Top regions: BRAZIL (96%), UNITED STATES (1%), ARGENTINA (1%)
Platform Engagement	Instagram: 3,665 avg likes/post · Youtube: 10,591 avg views/post	Best reach: Youtube 10,591 avg views; best engagement: Instagram 3,665 avg likes

Top Brand Affinities

Hino

Score: 78.31

Sarar

Score: 19.42

Akg

Score: 17.24

Pro Tools

Score: 16.50

Lojas Renner

Score: 14.99

Colorama

Score: 13.66

Riachuelo

Score: 12.75

Boticario

Score: 11.77

AstraZeneca

Score: 9.41

Itaipava

Score: 9.33

Moda Praia

Score: 9.02

Xerox

Score: 7.54

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Top Brand Affinities

Brand	Category	Score
Hino		78.31
Sarar		19.42
Akg		17.24
Pro Tools		16.50
Lojas Renner		14.99
Colorama		13.66
Riachuelo		12.75
Boticario		11.77
AstraZeneca		9.41
Itaipava		9.33
Moda Praia		9.02
Xerox		7.54
Havaianas		7.53
Banco Bradesco		6.75
Avon		6.20
Eudora		4.88
Arezzo		4.83
Mary Kay		4.38
Colgate		4.08
Pfizer		3.75
Motorola		3.49
Tupperware Brands		2.67
Pixar		2.33
Mitsubishi		2.08
musical.ly		1.88
SheInside		1.87
shein		1.68
Nutella		1.50
Heineken		1.32
Renault		1.25
Yamaha		1.18
Netflix		0.83
Ray-Ban		0.77
Pandora		0.72
Chevrolet		0.70
Zara		0.61
Prada		0.61
DC Entertainment		0.57
Coca-Cola		0.57
Sony		0.57
Chanel		0.54
McDonald's		0.49
Walt Disney		0.48
Samsung Group		0.47
Google		0.47
Spotify Music		0.43
Volkswagen		0.38
Marvel Entertainment		0.36
Canon		0.35
Honda		0.32