Cassian

Cassian — pop artist from AU.

Cassian, a Grammy Award-winning Australian DJ and producer based in Los Angeles, has made a significant mark in the Melodic House and Techno scene with over…

Influence: 56.06% Fanbase: 31.76% Trending: 68.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 65.13% • Very Strong

As of 2025-09-09

314,975

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:52:28 UTC

Genres

popnu discopopelectronicelectronicdancehousedeep house

Biography

Cassian, a Grammy Award-winning Australian DJ and producer based in Los Angeles, has made a significant mark in the Melodic House and Techno scene with over 100 million streams worldwide and 1.2 million monthly listeners. Releasing music on top labels like Rose Avenue Records and Afterlife Records, he has achieved chart-topping success on Beatport and secured performances at major festivals and prestigious nightclubs worldwide. Additionally, his mixing work for RÜFÜS DU SOL has garnered him critical acclaim and multiple industry awards, showcasing his talent and influence in the music industry.

Cassian's impressive career spans collaborations with a range of acclaimed artists and producers, contributing to multiple gold and platinum certifications. His innovative sound and prolific work behind the scenes have solidified his reputation as one of the most exciting and influential figures in the music industry, setting him apart as a top talent to watch.

Top Brand Affinities

Report Date: 2025-09-09

Cassian speaks to 25-34 & 18-24 audiences with measurable traction in BRAZIL, UNITED STATES, AUSTRALIA. Composition is heavily male (84%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,569 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near iHeartRaves, Mixcloud, MOOG, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cassian score 2.42% — Strong bucket.

Brand: iHeartRavesBrand: MixcloudBrand: MOOG

Followers:314,975

Engagements:7,610

Rate:2.4%

Posts:701

Avg Likes:7,606

Avg Comments:236

Avg Views:1,569

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 314,975 · Engagements 7,610 · Rate 2.4% Posts 701 · Views 1,569 · Avg Likes 7,606 · Avg Comments 236 · Avg Views 1,569	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 37% 35-44: 13% 45-64: 3%	Largest: 25-34 (45%); next: 18-24 (37%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	BRAZIL (16%) UNITED STATES (13%) AUSTRALIA (5%) GERMANY (5%) INDIA (5%)	Top regions: BRAZIL (16%), UNITED STATES (13%), AUSTRALIA (5%)
Platform Engagement	Instagram: 7,536 avg likes/post · Youtube: 1,569 avg views/post	Best reach: Youtube 1,569 avg views; best engagement: Instagram 7,536 avg likes

Top Brand Affinities

iHeartRaves

Score: 65.13

Mixcloud

Score: 44.51

MOOG

Score: 42.86

Ableton

Score: 42.54

Pioneer

Score: 39.17

Trancefamily

Score: 30.68

Coachella

Score: 26.35

Live Nation

Score: 24.77

Qantas

Score: 22.51

Akai

Score: 21.88

Vegemite

Score: 18.87

SoundCloud

Score: 16.36

Brand	Category	Score
iHeartRaves		65.13
Mixcloud		44.51
MOOG		42.86
Ableton		42.54
Pioneer		39.17
Trancefamily		30.68
Coachella		26.35
Live Nation		24.77
Qantas		22.51
Akai		21.88
Vegemite		18.87
SoundCloud		16.36
Amazon Music		12.43
Tomorrowland		12.32
Sennheiser		11.36
REVOLVE		10.99
Pro Tools		10.20
Lollapalooza		10.20
Spotify Music		7.40
Woolworths		7.25
Kmart		7.04
Sunnies Studios		6.49
Coors		6.14
Aperol		5.69
Beats Electronics		5.62
BALMAIN		5.24
Free People		4.70
American Airlines		4.63
Smirnoff		4.45
Emporium		4.38
Oculus		4.25
Steve Madden		4.21
Summit Entertainment		4.15
Airbnb		4.08
Billabong		4.00
Paramount Pictures		3.80
Lululemon Athletica		3.75
Uber		3.73
TOM FORD		3.66
Showtime		3.30
Urban Outfitters		3.14
Gymshark		3.10
Stüssy		3.01
Abercrombie & Fitch		2.91
MTV		2.88
Red Bull		2.87
Tinder		2.87
Polaroid		2.85
Los Angeles Lakers		2.84
ASOS		2.76