Cassia
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
92,321
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 16:55:54 UTC
Genres
Biography
Cassia is a clear fit for 18-24 & 25-34 audiences with strength across UNITED KINGDOM, BRAZIL, UNITED STATES. The audience is male-leaning (54%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (860 avg views per post); Instagram builds the community layer. Affinity data highlights Live Nation, Fred Perry, All Saints, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 92,321 · Engagements 823 · Rate 0.9% Posts 1,340 · Views 1,449 · Avg Likes 817 · Avg Comments 8 · Avg Views 1,449 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 24% 13-17: 9% 35-44: 5% |
Largest: 18-24 (60%); next: 25-34 (24%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED KINGDOM (42%) BRAZIL (14%) UNITED STATES (9%) ITALY (8%) GERMANY (5%) |
Top regions: UNITED KINGDOM (42%), BRAZIL (14%), UNITED STATES (9%) |
| Platform Engagement | Instagram: 702 avg likes/post · Tiktok: 860 avg views/post · Youtube: 589 avg views/post | Best reach: Tiktok 860 avg views; best engagement: Instagram 702 avg likes |
Top Brand Affinities
Live Nation
Fred Perry
All Saints
Sennheiser
Pro Tools
Dr. Martens
Amazon Music
Tesco
Tate Modern
Lollapalooza
Urban Outfitters
Topshop
| Brand | Category | Score |
|---|---|---|
| Live Nation | Entertainment | 22.81 |
| Fred Perry | Apparel & Fashion | 20.85 |
| All Saints | Apparel & Fashion | 11.54 |
| Sennheiser | Audio & Music Gear | 9.87 |
| Pro Tools | Tools, DIY & Garden | 9.56 |
| Dr. Martens | Apparel & Fashion | 8.98 |
| Amazon Music | Entertainment & Media | 7.83 |
| Tesco | Grocery & Pantry | 7.62 |
| Tate Modern | Entertainment & Media | 6.97 |
| Lollapalooza | Entertainment | 6.71 |
| Urban Outfitters | Apparel & Fashion | 6.65 |
| Topshop | Apparel & Fashion | 6.38 |
| Spotify Music | Entertainment & Media | 6.36 |
| Selfridges | Apparel & Fashion | 6.36 |
| River Island | Apparel & Fashion | 6.26 |
| ASOS | Apparel & Fashion | 5.95 |
| Guinness | Alcoholic Beverages | 5.46 |
| Ableton | Audio & Music Gear | 5.34 |
| SoundCloud | Entertainment & Media | 5.08 |
| BBC | Apparel & Fashion | 4.77 |
| Pull&Bear | Apparel & Fashion | 4.77 |
| Primark | Apparel & Fashion | 4.51 |
| boohoo | Apparel & Fashion | 4.38 |
| Polaroid | Cameras & Photography | 4.34 |
| Aperol | Alcoholic Beverages | 3.92 |
| Showtime | Entertainment | 3.76 |
| Harrods | Luxury & Designer | 3.40 |
| Sunnies Studios | Apparel & Fashion | 3.27 |
| Lush | Beauty & Personal Care | 3.08 |
| Cadbury | Snacks & Confectionery | 3.03 |
| Kodak | Cameras & Photography | 2.88 |
| Carhartt | Apparel & Fashion | 2.67 |
| Chrysler | Automotive | 2.61 |
| Vans | Footwear | 2.57 |
| MTV | Entertainment | 2.57 |
| Stradivarius | Apparel & Fashion | 2.45 |
| Tinder | Technology | 2.20 |
| Tomorrowland | Apparel & Fashion | 2.15 |
| Beats Electronics | Audio & Music Gear | 2.12 |
| Fujifilm | Cameras & Photography | 1.88 |
| A Game of Tones | Entertainment | 1.82 |
| Jack Daniels | Beverages | 1.75 |
| Converse | Footwear | 1.73 |
| Vogue | Apparel & Fashion | 1.64 |
| Hollister Co | Apparel & Fashion | 1.61 |
| Coachella | Apparel & Fashion | 1.60 |
| Heineken | Alcoholic Beverages | 1.59 |
| Gymshark | Apparel & Fashion | 1.57 |
| Pizza Lover | Food & Snacks | 1.57 |
| Levi's | Apparel & Fashion | 1.52 |
Official Profiles
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LoginArtist: Cassia
The map shows every radio station that aired Cassia today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-22)
Total: 320,350
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
320,350 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 05:28:50 | forever | Ahoy Radio | Hamburg, DE | 199 |
| 2025-08-21 03:46:38 | Right There | FIP POP | Paris, FR | 178 |
| 2025-08-21 01:00:19 | heat | AFK Max | Nürnberg, DE | 173 |
| 2025-08-21 00:24:10 | Circular Motion | Deutschlandfunk Nova | Köln, DE | 209 |
| 2025-08-21 00:07:31 | Get Up Tight | Ego FM | Munich, DE | 167 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
