Carpenters Brand Affinity ranks highest NBC at 5.89% . Very Strong. Score DMDB 67.49% | Fanbase 57.48%

Carpenters — pop artist from US.

The Carpenters, a musical duo formed in the late '60s in Downey, California, consisted of siblings Karen and Richard Carpenter. Their music featured Karen's…

Carpenters

Recognizable

Country: US | Artist ID: 11e81bbb-4924-bed6-bd96-a0369fe50396

Find Artist

Genres

poppopadult standardsmainstream poprocksoft rockmellow goldfolk rock

Influential: 67.49% Fanbase: 57.48% Trending: 72.49%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

NBC • 5.89% • Very Strong

As of 2025-09-09

144,494

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.49% | Fanbase 57.48% | Trending 72.49% | CAREER STAGE: MAINSTREAM

Biography

The Carpenters, a musical duo formed in the late '60s in Downey, California, consisted of siblings Karen and Richard Carpenter. Their music featured Karen's distinctive vocals set against Richard's precise arrangements. The duo gained popularity in the '70s, winning four Grammy Awards and achieving multiple Top Ten hits, including the chart-topping "(They Long to Be) Close to You."

Following Karen's tragic death in 1983, Richard Carpenter focused on production work and released a solo album in 1987. He continued to curate and release posthumous albums featuring unreleased Carpenters tracks alongside solo recordings by Karen. In 2018, Richard oversaw the production of "Carpenters with the Royal Philharmonic Orchestra," reworking the duo's original songs with orchestral arrangements.

Report Date: 2025-09-09

Carpenters indexes high with fans in the 25-34 range in UNITED STATES, BRAZIL, PHILIPPINES. The skew is heavily male (56%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 5,838,967 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward NBC, Columbia Pictures, Pixar, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Carpenters when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Carpenters score 37.88% — Very Strong bucket.

Brand: NBCBrand: Columbia PicturesBrand: Pixar

Followers:144,494

Engagements:54,730

Rate:37.9%

Posts:132

Avg Likes:51,603

Avg Comments:3,368

Avg Views:5,840,102

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 144,494 · Engagements 54,730 · Rate 37.9% Posts 132 · Views 5,840,102 · Avg Likes 51,603 · Avg Comments 3,368 · Avg Views 5,840,102	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 27% 45-64: 25% 18-24: 24% 35-44: 20%	Largest: 25-34 (27%); next: 45-64 (25%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (24%) BRAZIL (14%) PHILIPPINES (9%) JAPAN (7%) THAILAND (6%)	Top regions: UNITED STATES (24%), BRAZIL (14%), PHILIPPINES (9%)
Platform Engagement	Instagram: 3,415 avg likes/post · Tiktok: 1,135 avg views/post · Youtube: 5,838,967 avg views/post	Best reach: Youtube 5,838,967 avg views; best engagement: Youtube 48,172 avg likes

Top Brand Affinities

NBC

Score: 5.89

Columbia Pictures

Score: 4.17

Pixar

Score: 4.01

Pfizer

Score: 3.64

Snoopy And The Peanuts Gang

Score: 3.30

Nickelodeon

Score: 3.03

MTV

Score: 2.75

Tesco

Score: 2.41

Warner Bros

Score: 2.39

Cadillac

Score: 2.38

Spotify Music

Score: 2.38

Paramount Pictures

Score: 2.28

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Top Brand Affinities

Brand	Category	Score
NBC		5.89
Columbia Pictures		4.17
Pixar		4.01
Pfizer		3.64
Snoopy And The Peanuts Gang		3.30
Nickelodeon		3.03
MTV		2.75
Tesco		2.41
Warner Bros		2.39
Cadillac		2.38
Spotify Music		2.38
Paramount Pictures		2.28
Costco		2.28
Guinness		2.21
Budweiser		2.12
The Olympic Games		2.12
Target		2.10
Boeing		2.08
Coachella		1.98
Tiffany		1.98
Amazon		1.97
Walmart		1.89
Tiffany & Co		1.88
Star Wars		1.82
BBC		1.79
Pandora		1.62
Cartier		1.56
WWE		1.51
Universal		1.50
NFL		1.50
Walt Disney		1.49
Netflix		1.45
Chrysler		1.44
SoundCloud		1.39
McDonald's		1.38
Bellagio		1.35
Los Angeles Lakers		1.32
Polaroid		1.28
HBO		1.27
New Balance		1.26
Vogue		1.25
Lego		1.25
Nintendo		1.25
CBS		1.24
DC Entertainment		1.22
Airbnb		1.21
Adobe		1.21
Yamaha		1.18
Fujifilm		1.17
Microsoft		1.13