Carolina Gaitán - La Gaita

Carolina Gaitán - La Gaita

Country: CO | Gender: male

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Influential: 53.69% Fanbase: 24.71% Trending: 68.18%
As of: 2025-10-04

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 19.89% • Very Strong

As of 2025-09-09

4,958,848

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-04 00:10:47 UTC

Genres

poplatin viral poplatinlatin

Scores

Score: DMDB 53.70% | Fanbase 24.70% | Trending 68.20% | CAREER STAGE: MID_LEVEL

Biography

Carolina Gaitán (La Gaita) is a multifaceted artist embodying the vibrancy and essence of Latin women through her roles as a singer, songwriter, dancer, and actress. Her musical project merges various tropical rhythms like salsa, son, and bolero to empower Latin women with a rich cultural blend. Known for her role in the Disney movie "Encanto," where she voices a character in both English and Spanish versions, her rendition of "We Don't Talk About Bruno" has garnered global acclaim. Additionally, she serves as a judge on the popular reality show "X Factor Colombia."
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Top Brand Affinities
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Carolina Gaitán - La Gaita Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Carolina Gaitán - La Gaita builds repeat engagement among 25-34 & 18-24 audiences throughout COLOMBIA, ECUADOR, UNITED STATES. With a heavily female (77%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (6,535 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Univision, Bodytech, Movistar point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Carolina Gaitán - La Gaita score 0.13% — Low bucket.
Brand: UnivisionBrand: BodytechBrand: Movistar
Followers:4,958,848
Engagements:6,535
Rate:0.1%
Posts:526
Views:0
Avg Likes:6,535
Avg Comments:102
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,958,848 · Engagements 6,535 · Rate 0.1%
Posts 526 · Views 0 · Avg Likes 6,535 · Avg Comments 102 · Avg Views 0 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 48%
18-24: 33%
35-44: 12%
13-17: 4%
 Largest: 25-34 (48%); next: 18-24 (33%)
Gender Split Female: 77%
Male: 23%
Non-binary/Other: 0% 		Skews female (77%)
Top Countries COLOMBIA (35%)
ECUADOR (9%)
UNITED STATES (9%)
MEXICO (8%)
CHILE (5%)
 Top regions: COLOMBIA (35%), ECUADOR (9%), UNITED STATES (9%)
Platform Engagement Instagram: 6,535 avg likes/post best engagement: Instagram 6,535 avg likes

Top Brand Affinities

Univision
Score: 19.89
Bodytech
Score: 16.44
Movistar
Score: 13.68
VidaSana
Score: 6.93
Suavecito
Score: 6.88
Cafecito
Score: 6.67
American Airlines
Score: 6.14
shein
Score: 2.17
Herbalife
Score: 1.99
L'Oréal Paris
Score: 1.85
Victoria's Secret
Score: 1.73
SheInside
Score: 1.70
Brand Category Score
Univision 19.89
Bodytech 16.44
Movistar 13.68
VidaSana 6.93
Suavecito 6.88
Cafecito 6.67
American Airlines 6.14
shein 2.17
Herbalife 1.99
L'Oréal Paris 1.85
Victoria's Secret 1.73
SheInside 1.70
Pic Collage 1.61
Bershka 1.61
Gymshark 1.48
Pandora 1.42
Forever 21 1.38
Pixar 1.32
BBC 1.31
FashionNova 1.27
Sephora 1.26
H&M 1.21
NYX Cosmetics 1.08
Calvin Klein 1.07
Maybelline 1.07
Guess 1.05
Marvel 1.02
Balenciaga 1.01
Coca-Cola 0.99
Pepsi 0.98
Huda Beauty 0.97
Anastasia Beverly Hills 0.94
Walt Disney 0.90
Polaroid 0.89
Chanel 0.87
Levi's 0.84
Spotify Music 0.84
Ray-Ban 0.83
Universal 0.82
Vogue 0.82
Lamborghini 0.75
Honda 0.75
Tommy Hilfiger 0.74
Marvel Entertainment 0.73
Netflix 0.71
HBO 0.70
FIFA 0.70
Puma 0.70
musical.ly 0.65
Nutella 0.65

Official Profiles

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Artist: Carolina Gaitán - La Gaita

Date Range: 2025-10-04 → 2025-10-04
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Popularity (2025-10-02)

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