Carly Rae Jepsen Brand Affinity ranks highest Barbie at 7.12% . Very Strong. Score DMDB 70.72% | Fanbase 75.38%

Carly Rae Jepsen — pop artist from US.

Carly Rae Jepsen is a Canadian singer, songwriter, and actress known for her pop music that resonates with audiences worldwide. She gained international fame…

Carly Rae Jepsen

Superstar

Country: US | Gender: female | Artist ID: 11e81bca-ab0a-98d2-851b-a0369fe50396

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Genres

popdance poppoppost-teen popindie poptimismcanadian popmainstream popelectronicelectropop

Influential: 70.72% Fanbase: 75.38% Trending: 68.39%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 7.12% • Very Strong

As of 2025-09-09

7,497,280

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.72% | Fanbase 75.38% | Trending 68.39% | CAREER STAGE: SUPERSTAR

Biography

Carly Rae Jepsen is a Canadian singer, songwriter, and actress known for her pop music that resonates with audiences worldwide. She gained international fame in 2012 with the hit song "Call Me Maybe" from her album Kiss, which achieved Diamond certification in the U.S. and earned her Grammy nominations. Her 2015 album E*MO*TION showcased her versatility as an artist, collaborating with acclaimed musicians and receiving critical acclaim for its synth-pop sound. Jepsen's 2019 release, Dedicated, further showcased her ability to explore various musical styles while maintaining her signature romantic themes. In 2020, she delighted fans with Dedicated Side B, reinforcing her reputation as a prominent figure in the pop music scene.

Report Date: 2025-09-09

Carly Rae Jepsen performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, PHILIPPINES. Audience composition is heavily female (59%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 107,822 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Barbie, MATTEL, Urban Outfitters, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Carly Rae Jepsen is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Carly Rae Jepsen score 0.44% — Low bucket.

Brand: BarbieBrand: MATTELBrand: Urban Outfitters

Followers:7,497,280

Engagements:32,619

Rate:0.4%

Posts:4,577

Avg Likes:32,024

Avg Comments:463

Avg Views:188,672

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,497,280 · Engagements 32,619 · Rate 0.4% Posts 4,577 · Views 188,672 · Avg Likes 32,024 · Avg Comments 463 · Avg Views 188,672	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 9% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (20%) BRAZIL (8%) PHILIPPINES (5%) UNITED KINGDOM (4%) JAPAN (3%)	Top regions: UNITED STATES (20%), BRAZIL (8%), PHILIPPINES (5%)
Platform Engagement	Instagram: 25,694 avg likes/post · Tiktok: 80,850 avg views/post · Youtube: 107,822 avg views/post	Best reach: Youtube 107,822 avg views; best engagement: Instagram 25,694 avg likes

Top Brand Affinities

Barbie

Score: 7.12

MATTEL

Score: 5.37

Urban Outfitters

Score: 4.52

Verizon

Score: 3.85

Gillette

Score: 3.72

Summit Entertainment

Score: 3.62

Lollapalooza

Score: 3.25

Dr. Martens

Score: 3.00

NBC

Score: 2.90

AMC

Score: 2.80

Jollibee

Score: 2.79

Tomorrowland

Score: 2.78

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Top Brand Affinities

Brand	Category	Score
Barbie		7.12
MATTEL		5.37
Urban Outfitters		4.52
Verizon		3.85
Gillette		3.72
Summit Entertainment		3.62
Lollapalooza		3.25
Dr. Martens		3.00
NBC		2.90
AMC		2.80
Jollibee		2.79
Tomorrowland		2.78
Target		2.72
Tinder		2.71
Chrysler		2.57
Coachella		2.56
Nickelodeon		2.45
MTV		2.30
Busch		2.22
Hollister Co		2.21
ASOS		2.20
Fenty beauty		2.15
Lush		2.14
Pixar		2.14
UNIQLO		2.11
Primark		2.05
Snoopy And The Peanuts Gang		2.01
Showtime		1.92
League of Legends		1.88
Victoria's Secret		1.87
Forever 21		1.81
Sunnies Studios		1.80
shein		1.80
Starbucks		1.79
Budweiser		1.78
Pic Collage		1.75
Universal		1.70
Polaroid		1.65
Sprite		1.63
Walt Disney		1.63
Costco		1.57
CBS Television Studios		1.55
Fujifilm		1.55
McDonald's		1.54
Warner Bros		1.54
Urban Decay Cosmetics		1.54
Converse		1.52
SheInside		1.52
Anastasia Beverly Hills		1.50
HBO		1.49