Carly Pearce

Carly Pearce

Country: US | Gender: female

Influential: 62.98% Fanbase: 45.56% Trending: 71.69%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 25.15% • Very Strong

As of 2025-08-15

827,969

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-03 20:04:13 UTC

Genres

popcountry popcountrycountrycontemporary country

Scores

Score: DMDB 63.00% | Fanbase 45.60% | Trending 71.70% | CAREER STAGE: MAINSTREAM

Biography

Carly Pearce, a Kentucky native who began her career at Dollywood, has evolved from her roots in traditional country music to embrace the genre's modern evolution. With hits like "Every Little Thing" and "I Hope You're Happy Now" with Lee Brice, Pearce has garnered critical acclaim and multiple awards, including a GRAMMY® win for Best Country Duo/Group Performance. Her latest single, "we don't fight anymore" featuring Chris Stapleton, showcases Pearce's continued growth and earned her a second GRAMMY® nomination. Pearce's fourth album, "hummingbird," further solidifies her place in the country music scene with her honest lyrics and timeless musicality.
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Carly Pearce Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Carly Pearce resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily female (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 5,730 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ariat, Live Nation, Margaritaville maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Carly Pearce score 0.69%Low bucket.
Brand: AriatBrand: Live NationBrand: Margaritaville
Followers:827,969
Engagements:5,730
Rate:0.7%
Posts:768
Views:0
Avg Likes:5,730
Avg Comments:104
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 827,969 · Engagements 5,730 · Rate 0.7%
Posts 768 · Views 0 · Avg Likes 5,730 · Avg Comments 104 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 25%
35-44: 20%
45-64: 11%
Largest: 25-34 (41%); next: 18-24 (25%)
Gender Split Female: 75%
Male: 25%
Non-binary/Other: 0%
Skews female (75%)
Top Countries UNITED STATES (82%)
CANADA (5%)
UNITED KINGDOM (2%)
AUSTRALIA (1%)
INDIA (1%)
Top regions: UNITED STATES (82%), CANADA (5%), UNITED KINGDOM (2%)
Platform Engagement Instagram: 5,730 avg likes/post best engagement: Instagram 5,730 avg likes

Top Brand Affinities

Ariat
Apparel & Fashion
Score: 25.15
Live Nation
Entertainment
Score: 21.89
Margaritaville
Apparel & Fashion
Score: 12.73
Arbonne
Beauty & Personal Care
Score: 12.60
Nasty Gal
Apparel & Fashion
Score: 12.31
Barstool Sports
Entertainment
Score: 11.08
Kohl's
Apparel & Fashion
Score: 11.04
Pottery Barn
Home & Furniture
Score: 10.03
Houston Livestock Show and Rodeo
Entertainment
Score: 9.95
Bud Light
Alcoholic Beverages
Score: 9.83
Free People
Apparel & Fashion
Score: 8.84
Amazon Music
Entertainment & Media
Score: 8.67
Brand Category Score
Ariat Apparel & Fashion 25.15
Live Nation Entertainment 21.89
Margaritaville Apparel & Fashion 12.73
Arbonne Beauty & Personal Care 12.60
Nasty Gal Apparel & Fashion 12.31
Barstool Sports Entertainment 11.08
Kohl's Apparel & Fashion 11.04
Pottery Barn Home & Furniture 10.03
Houston Livestock Show and Rodeo Entertainment 9.95
Bud Light Alcoholic Beverages 9.83
Free People Apparel & Fashion 8.84
Amazon Music Entertainment & Media 8.67
Lowe's Home & Living 8.52
T.J. Maxx Apparel & Fashion 8.13
iHeartRadio Music Awards Entertainment 7.99
Busch Beverages 7.99
Target Apparel 7.89
Barbie Other 7.75
Verizon Telecom & Internet Services 7.71
Coors Alcoholic Beverages 7.71
OLD NAVY Apparel & Fashion 7.62
Chick-fil-A Restaurants & Food Service 7.05
Kroger Grocery & Pantry 6.50
American Eagle Apparel & Fashion 6.43
HomeGoods Home & Living 6.29
Carhartt Apparel & Fashion 6.16
Anthropologie Apparel & Fashion 6.15
MamaBear Baby, Kids & Maternity 6.08
Younique Beauty & Personal Care 5.98
Macy's Apparel & Fashion 5.90
Publix Grocery & Pantry 5.86
Steve Madden Apparel & Fashion 5.82
Bath & Body Works Beauty & Personal Care 5.78
ULTA Beauty Beauty & Personal Care 5.47
The Home Depot Home & Living 5.43
Kate Spade Apparel & Fashion 5.39
Lululemon Athletica Apparel & Fashion 5.31
Gillette Beauty & Personal Care 5.26
Budweiser Beverages 5.00
NHL Sports & Outdoors 4.94
BarkBox Pet Supplies 4.93
Taco Bell Restaurants & Food Service 4.75
Amway Beauty & Personal Care 4.64
Bentley Automotive 4.42
Urban Outfitters Apparel & Fashion 4.28
Redken Beauty & Personal Care 4.21
GMC Automotive 4.18
PetSmart Pet Supplies 4.06
Abercrombie & Fitch Apparel & Fashion 3.98
NBC Entertainment & Media 3.96

Official Profiles

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Artist: Carly Pearce

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 09:58:14 We Don't Fight Anymore WOGK-FM Ocala, FL, US 210
2025-08-21 09:22:12 truck on fire Chris Country Radio York, GB 184
2025-08-21 09:06:11 Never Wanted To Be That Girl Absolute Radio Country London, GB 204
2025-08-21 08:03:11 Every Little Thing Z100 FM Harrisburg, IL, US 169
2025-08-21 07:42:40 Call Me SRF 1 Basel Baselland Basel, CH 219
2025-08-21 07:42:39 Call Me SRF 1 Bern Freiburg Bern, CH 219
2025-08-21 07:15:03 What He Didn't Do The Highway New York, NY, US 191
2025-08-21 04:00:23 What He Didn't Do 92.3 The Moose Green River, NC, US 181
2025-08-21 03:38:25 Hide the Wine Chris Country Radio York, GB 186
2025-08-21 00:41:20 truck on fire Downtown Country Belfast, GB 189

Popularity (2025-10-02)

Platform%
No data.