Carly Pearce
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
827,969
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-12-07 12:09:07 UTC
Genres
Biography
Carly Pearce resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily female (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 5,730 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ariat, Live Nation, Margaritaville maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 827,969 · Engagements 5,730 · Rate 0.7% Posts 768 · Views 0 · Avg Likes 5,730 · Avg Comments 104 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 25% 35-44: 20% 45-64: 11% |
Largest: 25-34 (41%); next: 18-24 (25%) |
| Gender Split |
Female: 75% Male: 25% Non-binary/Other: 0% |
Skews female (75%) |
| Top Countries |
UNITED STATES (82%) CANADA (5%) UNITED KINGDOM (2%) AUSTRALIA (1%) INDIA (1%) |
Top regions: UNITED STATES (82%), CANADA (5%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 5,730 avg likes/post | best engagement: Instagram 5,730 avg likes |
Top Brand Affinities
Ariat
Live Nation
Margaritaville
Arbonne
Nasty Gal
Barstool Sports
Kohl's
Pottery Barn
Houston Livestock Show and Rodeo
Bud Light
Free People
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Ariat | Apparel & Fashion | 25.15 |
| Live Nation | Entertainment | 21.89 |
| Margaritaville | Apparel & Fashion | 12.73 |
| Arbonne | Beauty & Personal Care | 12.60 |
| Nasty Gal | Apparel & Fashion | 12.31 |
| Barstool Sports | Entertainment | 11.08 |
| Kohl's | Apparel & Fashion | 11.04 |
| Pottery Barn | Home & Furniture | 10.03 |
| Houston Livestock Show and Rodeo | Entertainment | 9.95 |
| Bud Light | Alcoholic Beverages | 9.83 |
| Free People | Apparel & Fashion | 8.84 |
| Amazon Music | Entertainment & Media | 8.67 |
| Lowe's | Home & Living | 8.52 |
| T.J. Maxx | Apparel & Fashion | 8.13 |
| iHeartRadio Music Awards | Entertainment | 7.99 |
| Busch | Beverages | 7.99 |
| Target | Apparel | 7.89 |
| Barbie | Other | 7.75 |
| Verizon | Telecom & Internet Services | 7.71 |
| Coors | Alcoholic Beverages | 7.71 |
| OLD NAVY | Apparel & Fashion | 7.62 |
| Chick-fil-A | Restaurants & Food Service | 7.05 |
| Kroger | Grocery & Pantry | 6.50 |
| American Eagle | Apparel & Fashion | 6.43 |
| HomeGoods | Home & Living | 6.29 |
| Carhartt | Apparel & Fashion | 6.16 |
| Anthropologie | Apparel & Fashion | 6.15 |
| MamaBear | Baby, Kids & Maternity | 6.08 |
| Younique | Beauty & Personal Care | 5.98 |
| Macy's | Apparel & Fashion | 5.90 |
| Publix | Grocery & Pantry | 5.86 |
| Steve Madden | Apparel & Fashion | 5.82 |
| Bath & Body Works | Beauty & Personal Care | 5.78 |
| ULTA Beauty | Beauty & Personal Care | 5.47 |
| The Home Depot | Home & Living | 5.43 |
| Kate Spade | Apparel & Fashion | 5.39 |
| Lululemon Athletica | Apparel & Fashion | 5.31 |
| Gillette | Beauty & Personal Care | 5.26 |
| Budweiser | Beverages | 5.00 |
| NHL | Sports & Outdoors | 4.94 |
| BarkBox | Pet Supplies | 4.93 |
| Taco Bell | Restaurants & Food Service | 4.75 |
| Amway | Beauty & Personal Care | 4.64 |
| Bentley | Automotive | 4.42 |
| Urban Outfitters | Apparel & Fashion | 4.28 |
| Redken | Beauty & Personal Care | 4.21 |
| GMC | Automotive | 4.18 |
| PetSmart | Pet Supplies | 4.06 |
| Abercrombie & Fitch | Apparel & Fashion | 3.98 |
| NBC | Entertainment & Media | 3.96 |
Official Profiles
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LoginArtist: Carly Pearce
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
