Carlos Vives Brand Affinity ranks highest La Perla at 43.81% . Very Strong. Score DMDB 59.51% | Fanbase 66.53%

Carlos Vives — pop artist from CO.

Carlos Vives, a Colombian singer-songwriter and actor, began his career in the early 1980s after graduating from Jorge Tadeo Lozano University with a degree in…

Carlos Vives

Recognizable

Country: CO | Gender: male | Artist ID: 11e81bd1-da0e-99b0-bf77-a0369fe50396

Find Artist

Genres

poplatin popcolombian poppop en españolpoplatinlatintropicalvallenatochampetacumbia

Influential: 59.51% Fanbase: 66.53% Trending: 56.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 43.81% • Very Strong

As of 2025-09-09

17,435,740

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.51% | Fanbase 66.53% | Trending 56.00% | CAREER STAGE: MAINSTREAM

Biography

Carlos Vives, a Colombian singer-songwriter and actor, began his career in the early 1980s after graduating from Jorge Tadeo Lozano University with a degree in public relations. He gained recognition for his role in the TV series Tiempo Sin Huella and later formed the band La Provincia, focusing on the local vallenato style. In 1994, his hit single "La Gota Fria" propelled him to success across Latin America.

In 1996, Vives established his own label, Gaira, to support local artists while continuing to record for EMI. Over the years, he released several acclaimed albums, including the Grammy-winning Déjame Entrar in 2001 and the chart-topping Corazón Profundo in 2013. Vives has collaborated with top artists like Shakira and Marc Anthony, solidifying his position as a prominent figure in Latin music.

Report Date: 2025-09-09

Carlos Vives maintains consistent pull among 18-24 & 25-34 audiences across COLOMBIA, UNITED STATES, PERU. The audience leans heavily female (55%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 40,650 avg views per post; Instagram functions as the community touchpoint. Affinity with La Perla, Univision, Falabella makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Carlos Vives score 0.11% — Low bucket.

Brand: La PerlaBrand: UnivisionBrand: Falabella

Followers:17,435,740

Engagements:19,246

Rate:0.1%

Posts:6,958

Avg Likes:18,933

Avg Comments:448

Avg Views:46,595

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,435,740 · Engagements 19,246 · Rate 0.1% Posts 6,958 · Views 46,595 · Avg Likes 18,933 · Avg Comments 448 · Avg Views 46,595	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 32% 35-44: 11% 13-17: 7%	Largest: 18-24 (46%); next: 25-34 (32%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	COLOMBIA (25%) UNITED STATES (9%) PERU (8%) ECUADOR (8%) VENEZUELA (8%)	Top regions: COLOMBIA (25%), UNITED STATES (9%), PERU (8%)
Platform Engagement	Instagram: 14,984 avg likes/post · Tiktok: 40,650 avg views/post · Youtube: 5,945 avg views/post	Best reach: Tiktok 40,650 avg views; best engagement: Instagram 14,984 avg likes

Top Brand Affinities

La Perla

Score: 43.81

Univision

Score: 35.36

Falabella

Score: 17.95

Movistar

Score: 11.74

Amazon Music

Score: 9.28

LATAM

Score: 9.02

Cafecito

Score: 8.47

American Airlines

Score: 6.32

Suavecito

Score: 5.59

VidaSana

Score: 4.65

Margaritaville

Score: 4.16

Lollapalooza

Score: 3.36

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Top Brand Affinities

Brand	Category	Score
La Perla		43.81
Univision		35.36
Falabella		17.95
Movistar		11.74
Amazon Music		9.28
LATAM		9.02
Cafecito		8.47
American Airlines		6.32
Suavecito		5.59
VidaSana		4.65
Margaritaville		4.16
Lollapalooza		3.36
Tomorrowland		2.30
Pantone Inc		1.98
Herbalife		1.92
Aperol		1.63
Pixar		1.60
Pepsi		1.59
Sony		1.52
musical.ly		1.38
Bellagio		1.28
Coachella		1.25
Huawei		1.24
Airbnb		1.24
Coca-Cola		1.17
Vogue		1.15
Heineken		1.08
Red Bull		1.05
L'Oréal Paris		1.04
Maybelline		1.01
Calvin Klein		1.00
Guinness		0.99
Walt Disney		0.95
Spotify Music		0.92
Universal		0.90
Ray-Ban		0.88
Marvel		0.87
Christian Dior		0.86
Ferrari		0.82
Canon		0.81
Nutella		0.80
Tesla Motors		0.79
FIFA		0.74
Honda		0.73
Pandora		0.73
Lego		0.73
Netflix		0.73
MAC Cosmetics		0.73
Lamborghini		0.73
DC Entertainment		0.71