Carlos Varela

Carlos Varela — pop artist from CU.

Cuban singer/songwriter Carlos Varela, born to Spanish immigrants, began composing music in 1978 and joined the local movement La Nueva Trova two years later.…

Influential: 49.38% Fanbase: 19.81% Trending: 64.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

96,600

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 16:44:40 UTC

Genres

poppopasian popjazz & standardstrovalatinnueva cancionother latin music

Biography

Cuban singer/songwriter Carlos Varela, born to Spanish immigrants, began composing music in 1978 and joined the local movement La Nueva Trova two years later. Graduating from the Cuban Art Institute ISA with a degree in acting, he released his debut album Jalisco Park in 1989, followed by Carlos Varela en Vivo in 1991 and Monedas Al Aire in 1992. Varela gained international recognition in 1994 with his album Como Los Peces, featuring the hit "Robinson," and made his MTV Latino debut. In 1998, he performed at the Songwriters in the Round festival in Miami, marking his first live show in the U.S.

Top Brand Affinities

Report Date: 2025-09-08

Carlos Varela reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, ARGENTINA, SPAIN. The demographic tilt is heavily male (64%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 37,274 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Carlos Varela score 1.07% — Moderate bucket.

Followers:96,600

Engagements:1,032

Rate:1.1%

Posts:62

Avg Likes:960

Avg Comments:72

Avg Views:37,274

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 96,600 · Engagements 1,032 · Rate 1.1% Posts 62 · Views 37,274 · Avg Likes 960 · Avg Comments 72 · Avg Views 37,274	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 35-44: 23% 18-24: 21% 45-64: 15%	Largest: 25-34 (38%); next: 35-44 (23%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (29%) ARGENTINA (11%) SPAIN (10%) DOMINICAN REPUBLIC (6%) COLOMBIA (6%)	Top regions: UNITED STATES (29%), ARGENTINA (11%), SPAIN (10%)
Platform Engagement	Youtube: 37,274 avg views/post	Best reach: Youtube 37,274 avg views; best engagement: Youtube 960 avg likes