Carlos Rivera Brand Affinity ranks highest Univision at 46.79% . Very Strong. Score DMDB 65.67% | Fanbase 59.60%

Carlos Rivera — pop artist from MX.

Mexican pop singer and stage performer Carlos Rivera gained recognition after winning the reality TV show La Academia in 2004. Born on March 15, 1986, in…

Carlos Rivera

Recognizable

Country: MX | Gender: male | Artist ID: 11e81bd2-9662-ecc4-b6c7-a0369fe50396

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Genres

poplatin poplatin arena popmexican poplatinlatin

Influential: 65.67% Fanbase: 59.60% Trending: 68.70%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 46.79% • Very Strong

As of 2025-09-09

20,958,836

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.67% | Fanbase 59.60% | Trending 68.70% | CAREER STAGE: MAINSTREAM

Biography

Mexican pop singer and stage performer Carlos Rivera gained recognition after winning the reality TV show La Academia in 2004. Born on March 15, 1986, in Huamantla, Tlaxcala, he signed with Sony-BMG following his victory and released his debut album, Carlos Rivera, in 2006. Rivera's career expanded into theater that same year, with notable roles in various productions. In 2010, he released his second album, Mexicano, and in 2011, he starred in Spain's production of Disney's The Lion King, earning the Best Newcomer award.

Rivera continued to grow his fan base with the release of his third album, El Hubiera No Existe, in 2013, which garnered attention beyond Mexico. He reprised his role as Simba in Mexico's production of The Lion King in 2015 and released his fourth album, Yo Creo, in 2016, which achieved commercial success and was supported by a sold-out national tour.

Report Date: 2025-09-09

Carlos Rivera indexes high with fans in the 18-24 range in MEXICO, ARGENTINA, SPAIN. The skew is heavily female (67%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 248,450 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Univision, Amazon Music, Movistar, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Carlos Rivera when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Carlos Rivera score 0.18% — Low bucket.

Brand: UnivisionBrand: Amazon MusicBrand: Movistar

Followers:20,958,836

Engagements:36,953

Rate:0.2%

Posts:4,221

Avg Likes:35,487

Avg Comments:1,169

Avg Views:344,632

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,958,836 · Engagements 36,953 · Rate 0.2% Posts 4,221 · Views 344,632 · Avg Likes 35,487 · Avg Comments 1,169 · Avg Views 344,632	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 35% 35-44: 12% 45-64: 5%	Largest: 18-24 (44%); next: 25-34 (35%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	MEXICO (32%) ARGENTINA (12%) SPAIN (8%) PERU (7%) UNITED STATES (7%)	Top regions: MEXICO (32%), ARGENTINA (12%), SPAIN (8%)
Platform Engagement	Instagram: 21,672 avg likes/post · Tiktok: 248,450 avg views/post · Youtube: 96,182 avg views/post	Best reach: Tiktok 248,450 avg views; best engagement: Instagram 21,672 avg likes

Top Brand Affinities

Univision

Score: 46.79

Amazon Music

Score: 11.67

Movistar

Score: 11.48

Cafecito

Score: 10.55

Delicius

Score: 9.10

Suavecito

Score: 7.61

VidaSana

Score: 5.73

Mary Kay

Score: 4.99

Iberostar Hotels & Resorts

Score: 4.14

Dolce & Gabbana

Score: 3.73

shein

Score: 2.46

Jaguar

Score: 2.34

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Top Brand Affinities

Brand	Category	Score
Univision		46.79
Amazon Music		11.67
Movistar		11.48
Cafecito		10.55
Delicius		9.10
Suavecito		7.61
VidaSana		5.73
Mary Kay		4.99
Iberostar Hotels & Resorts		4.14
Dolce & Gabbana		3.73
shein		2.46
Jaguar		2.34
SheInside		2.24
Herbalife		2.22
Snoopy And The Peanuts Gang		2.06
Mitsubishi		1.80
Urban Decay Cosmetics		1.73
Ferrero		1.59
Coca-Cola		1.47
Bellagio		1.45
Guess		1.38
Pepsi		1.36
Maybelline		1.33
Renault		1.32
Marvel		1.32
Michael Kors		1.30
Gymshark		1.26
Calvin Klein		1.25
Walt Disney		1.19
Costco		1.17
Vogue		1.13
Universal		1.13
NFL		1.12
Heineken		1.10
Pixar		1.09
Pandora		1.08
Adobe		1.07
L'Oréal Paris		1.06
Star Wars		1.03
Starbucks		1.02
Anastasia Beverly Hills		1.01
DC Entertainment		1.01
Netflix		0.97
musical.ly		0.97
MAC Cosmetics		0.96
Tiffany & Co		0.89
Lamborghini		0.88
Ray-Ban		0.88
Sony		0.85
Travelgram		0.83