Carlos Ponce

Carlos Ponce — pop artist from PR.

Latin pop singer and songwriter Carlos Ponce, born in Santurce, Puerto Rico, began his career as a child actor before moving to Miami in 1986. He later studied…

Influence: 56.35% Fanbase: 34.79% Trending: 67.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 31.25% • Very Strong

As of 2025-08-16

3,548,859

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 18:40:21 UTC

Genres

poplatin poppuerto rican poppoplatinlatin

Biography

Latin pop singer and songwriter Carlos Ponce, born in Santurce, Puerto Rico, began his career as a child actor before moving to Miami in 1986. He later studied at the New World School of the Arts and gained fame through his roles in Latin soap operas and as the host of Univisión's Control. Signing with EMI Latin in 1997, Ponce released his self-titled debut album produced by Emilio Estefan Jr., which included the hit singles "Rezo" and "Decir Adios." He also found success as an actor in U.S. TV series such as Beverly Hills 90210 and 7th Heaven, and collaborated with Joy Enriquez on the song "Bella Notte" for a movie soundtrack. Ponce later returned to his acting career with projects like Sin Pecado Cocebido.

Top Brand Affinities

Report Date: 2025-08-16

Carlos Ponce engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, VENEZUELA, COLOMBIA. The fan base skews heavily female (86%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (9,430 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Univision, HBO Max, Cafecito, indicating authentic resonance in Merchandise collaborations with fashion brands, Exclusive music streaming partnerships, Live concert experiences and VIP packages. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Carlos Ponce score 0.27% — Low bucket.

Brand: UnivisionBrand: HBO MaxBrand: Cafecito Product: Merchandise collaborations with fashion brandsProduct: Exclusive music streaming partnershipsProduct: Live concert experiences and VIP packages

Followers:3,548,859

Engagements:9,430

Rate:0.3%

Posts:4,022

Avg Likes:9,430

Avg Comments:179

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,548,859 · Engagements 9,430 · Rate 0.3% Posts 4,022 · Views 0 · Avg Likes 9,430 · Avg Comments 179 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 24% 35-44: 20% 45-64: 6%	Largest: 25-34 (48%); next: 18-24 (24%)
Gender Split	Female: 86% Male: 14% Non-binary/Other: 0%	Skews female (86%)
Top Countries	UNITED STATES (16%) VENEZUELA (14%) COLOMBIA (14%) ECUADOR (9%) MEXICO (8%)	Top regions: UNITED STATES (16%), VENEZUELA (14%), COLOMBIA (14%)
Platform Engagement	Instagram: 9,430 avg likes/post	best engagement: Instagram 9,430 avg likes

Top Brand Affinities

Univision

Entertainment & Media

Score: 31.25

HBO Max

Entertainment & Media

Score: 15.69

Cafecito

Food & Snacks

Score: 12.18

Amway

Beauty & Personal Care

Score: 7.21

Walgreens

Health & Wellness

Score: 6.51

Macy's

Apparel & Fashion

Score: 6.42

iHeartRadio Music Awards

Entertainment

Score: 6.21

Movistar

Telecom & Internet Services

Score: 6.19

Iberostar Hotels & Resorts

Travel & Hospitality

Score: 6.15

Suavecito

Beauty & Personal Care

Score: 6.09

American Airlines

Travel & Hospitality

Score: 5.43

VidaSana

Beauty & Personal Care

Score: 5.14

Recommendations

Products & Services

Merchandise collaborations with fashion brands
Exclusive music streaming partnerships
Live concert experiences and VIP packages
Collaborative music projects with popular Latin artists
Social media engagement campaigns
Branded content with lifestyle brands
Music-themed beauty products
Latin pop music playlists on streaming platforms

Marketing Angles

Highlighting cultural heritage and Latin pride
Engaging storytelling through music and visuals
Leveraging social media for fan interaction
Creating exclusive behind-the-scenes content
Utilizing influencer partnerships in the Latin community
Promoting collaborations with popular brands in beauty and fashion

Content Themes

Behind-the-scenes of music production
Cultural celebrations and traditions
Fan stories and testimonials
Music tutorials and songwriting tips
Personal anecdotes from Carlos Ponce's career
Interactive Q&A sessions with fans

Partnership Brands

Univision
HBO Max
Cafecito
Amway
Walgreens
Macy's
iHeartRadio
Movistar
Iberostar Hotels
Bacardi
Sephora
American Airlines
Target
H&M
Calvin Klein
Dolce & Gabbana
Versace
Pixar
MTV
Coachella

Brand	Category	Score
Univision	Entertainment & Media	31.25
HBO Max	Entertainment & Media	15.69
Cafecito	Food & Snacks	12.18
Amway	Beauty & Personal Care	7.21
Walgreens	Health & Wellness	6.51
Macy's	Apparel & Fashion	6.42
iHeartRadio Music Awards	Entertainment	6.21
Movistar	Telecom & Internet Services	6.19
Iberostar Hotels & Resorts	Travel & Hospitality	6.15
Suavecito	Beauty & Personal Care	6.09
American Airlines	Travel & Hospitality	5.43
VidaSana	Beauty & Personal Care	5.14
NBC	Entertainment & Media	4.71
Power Rangers	Toys & Games	4.39
Summit Entertainment	Entertainment	4.06
Bacardi	Alcoholic Beverages	3.08
Paramount Pictures	Entertainment & Media	2.93
Warner Bros	Entertainment	2.71
Garnier	Beauty & Personal Care	2.71
Pic Collage	Software, Apps & SaaS	2.67
Nickelodeon	Entertainment	2.66
Dolce & Gabbana	Luxury & Designer	2.53
MTV	Entertainment	2.41
Versace	Apparel & Fashion	2.28
Pixar	Entertainment	2.26
Herbalife	Health & Wellness	2.20
Busch	Beverages	2.15
LEGOLAND	Toys & Games	2.14
Calvin Klein	Apparel & Fashion	2.11
HBO	Entertainment & Media	2.08
Target	Apparel	2.07
AMC	Entertainment	1.95
Sony	Consumer Electronics	1.89
ASOS	Apparel & Fashion	1.85
Sephora	Beauty & Personal Care	1.80
Forever 21	Apparel & Fashion	1.73
Bellagio	Travel & Hospitality	1.70
Tarte Cosmetics	Beauty & Personal Care	1.62
Guess	Apparel & Fashion	1.59
Coachella	Apparel & Fashion	1.53
Los Angeles Lakers	Sports & Outdoors	1.51
Polo Ralph Lauren	Apparel & Fashion	1.49
H&M	Apparel & Fashion	1.49
Yves Saint Laurent	Apparel & Fashion	1.47
Showtime	Entertainment	1.47
Zara	Apparel & Fashion	1.47
Bershka	Apparel & Fashion	1.41
BBC	Apparel & Fashion	1.36
Michael Kors	Apparel & Fashion	1.33
Vogue	Apparel & Fashion	1.29