
Carlo Lio
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
75,345
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 18:48:58 UTC
Genres
Scores
Biography
As a DJ, producer: & businessman. His continued efforts both in and out of the booth have paid off. Teaming up with studio partner Nathan Barato to create Rawthentic Music, Carlo has been pounding out numerous quality hits which have received plenty of local & International support. His unique signature style that’s driven by a relentless, sexy, hypnotic, techy groove is sure to leave you mesmerized.
Carlo has so instinctively tapped into that ‘human experience’ that millions of clubgoers have sought after and has taken so many on a journey into sound. With his flawless and imaginative mixing and his mind-blowing programming, Carlo preaches a gospel of repetitive beats. His fast, deep pulsing tech-house, or groovy, chuggy minimal are inspirational and he credits his latest sound to two of his most current influences; Mastiksoul, Marco Carola and Loco Dice.
Carlo emulates great confidence and is a strong visionary and leader in Toronto ’s club culture. If you have a yearning hunger for the beat, just open wide; Carlo will satisfy your mind, body and soul and leave you salivating for more.
Carlo Lio reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, SPAIN, ITALY. The demographic tilt is heavily male (76%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 332 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Allen & Heath, Mixcloud, Pioneer suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 75,345 · Engagements 332 · Rate 0.4% Posts 2,404 · Views 0 · Avg Likes 332 · Avg Comments 49 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 51% 35-44: 27% 18-24: 15% 45-64: 6% |
Largest: 25-34 (51%); next: 35-44 (27%) |
Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
Top Countries |
UNITED STATES (15%) SPAIN (10%) ITALY (10%) MEXICO (6%) CANADA (6%) |
Top regions: UNITED STATES (15%), SPAIN (10%), ITALY (10%) |
Platform Engagement | Instagram: 332 avg likes/post | best engagement: Instagram 332 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
Pioneer
Ableton
MOOG
Akai
Trancefamily
Sennheiser
SoundCloud
Tomorrowland
Scotiabank
Pro Tools
Brand | Category | Score |
---|---|---|
Allen & Heath | 231.82 | |
Mixcloud | 126.51 | |
Pioneer | 96.60 | |
Ableton | 79.07 | |
MOOG | 60.49 | |
Akai | 36.73 | |
Trancefamily | 35.92 | |
Sennheiser | 28.42 | |
SoundCloud | 20.61 | |
Tomorrowland | 17.92 | |
Scotiabank | 15.54 | |
Pro Tools | 11.87 | |
Beats Electronics | 9.65 | |
Amazon Music | 9.48 | |
LATAM | 7.86 | |
American Airlines | 5.83 | |
Spotify Music | 5.71 | |
Jagermeister | 5.58 | |
Coachella | 4.74 | |
Garnier | 4.01 | |
Budweiser | 3.81 | |
Heineken | 3.67 | |
Stüssy | 3.35 | |
Red Bull | 3.31 | |
Summit Entertainment | 3.24 | |
Bacardi | 3.13 | |
NHL | 3.04 | |
Lollapalooza | 2.35 | |
MTV | 2.35 | |
musical.ly | 2.18 | |
Jack Daniels | 2.15 | |
Ray-Ban | 1.92 | |
Aperol | 1.92 | |
Showtime | 1.85 | |
Ubisoft | 1.82 | |
Warner Bros | 1.81 | |
GoPro | 1.77 | |
Guess | 1.72 | |
The North Face | 1.68 | |
Guinness | 1.67 | |
Jaguar | 1.64 | |
Versace | 1.60 | |
Sneakerhead | 1.53 | |
Los Angeles Lakers | 1.51 | |
Grand Theft Auto | 1.50 | |
Volkswagen | 1.48 | |
Tesla Motors | 1.45 | |
Supreme | 1.40 | |
Lamborghini | 1.40 | |
Coca-Cola | 1.39 |
Official Profiles
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LoginArtist: Carlo Lio
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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