Carla Morrison Brand Affinity ranks highest Cafecito at 11.07% . Very Strong. Score DMDB 71.65% | Fanbase 60.97%

Carla Morrison — pop artist from MX.

Mexican singer-songwriter Carla Morrison gained recognition in 2012 with her debut album "Déjenme Llorar," which achieved critical acclaim and went Platinum.…

Carla Morrison

Superstar

Country: MX | Gender: female | Artist ID: 11e81bc9-ac53-e03c-bb74-a0369fe50396

Find Artist

Genres

popmexican popindie poppop

Influential: 71.65% Fanbase: 60.97% Trending: 76.98%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Cafecito • 11.07% • Very Strong

As of 2025-09-09

12,200,209

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.65% | Fanbase 60.97% | Trending 76.98% | CAREER STAGE: SUPERSTAR

Biography

Mexican singer-songwriter Carla Morrison gained recognition in 2012 with her debut album "Déjenme Llorar," which achieved critical acclaim and went Platinum. She won two Latin Grammy Awards out of four nominations and also received a Grammy nomination, establishing her as a talented Latin music artist. Morrison's ethereal voice and emotive lyrics have earned her a dedicated fan base, propelling her successful independent music career. Her songs, including hits like "Disfruto," "Todo Pasa," and "Compartir," touch on themes of love, loss, heartbreak, and resilience, offering fans a healing and therapeutic musical experience.

Report Date: 2025-09-09

Carla Morrison is a clear fit for 18-24 & 25-34 audiences with strength across MEXICO, COLOMBIA, UNITED STATES. The audience is heavily female (59%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (576,700 avg views per post); Tiktok builds the community layer. Affinity data highlights Cafecito, Suavecito, Movistar, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Carla Morrison score 0.85% — Low bucket.

Brand: CafecitoBrand: SuavecitoBrand: Movistar

Followers:12,200,209

Engagements:103,296

Rate:0.8%

Posts:1,388

Avg Likes:93,973

Avg Comments:706

Avg Views:596,537

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,200,209 · Engagements 103,296 · Rate 0.8% Posts 1,388 · Views 596,537 · Avg Likes 93,973 · Avg Comments 706 · Avg Views 596,537	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 7% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	MEXICO (25%) COLOMBIA (16%) UNITED STATES (8%) ARGENTINA (7%) PERU (7%)	Top regions: MEXICO (25%), COLOMBIA (16%), UNITED STATES (8%)
Platform Engagement	Instagram: 28,305 avg likes/post · Tiktok: 576,700 avg views/post · Youtube: 19,837 avg views/post	Best reach: Tiktok 576,700 avg views; best engagement: Tiktok 64,600 avg likes

Top Brand Affinities

Cafecito

Score: 11.07

Suavecito

Score: 6.75

Movistar

Score: 5.15

Lollapalooza

Score: 3.07

Pepsi

Score: 3.03

VidaSana

Score: 2.57

Tomorrowland

Score: 2.25

Target

Score: 2.16

Snoopy And The Peanuts Gang

Score: 1.95

Vans

Score: 1.61

Fujifilm

Score: 1.56

Pixar

Score: 1.46

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Top Brand Affinities

Brand	Category	Score
Cafecito		11.07
Suavecito		6.75
Movistar		5.15
Lollapalooza		3.07
Pepsi		3.03
VidaSana		2.57
Tomorrowland		2.25
Target		2.16
Snoopy And The Peanuts Gang		1.95
Vans		1.61
Fujifilm		1.56
Pixar		1.46
Coachella		1.46
Versace		1.43
Spotify Music		1.40
Forever 21		1.36
Urban Decay Cosmetics		1.33
Gymshark		1.32
Costco		1.32
SheInside		1.30
DC Entertainment		1.25
Bellagio		1.23
Star Wars		1.23
Converse		1.22
Mitsubishi		1.19
Nintendo		1.18
OREO		1.17
Canon		1.13
Marvel		1.12
Pandora		1.12
Vogue		1.11
shein		1.10
Levi's		1.10
Coca-Cola		1.09
Universal		1.07
Guess		1.07
Maybelline		1.05
Heineken		1.03
Puma		1.01
Los Angeles Lakers		1.00
H&M		0.97
NYX Cosmetics		0.97
Anastasia Beverly Hills		0.96
Prada		0.94
musical.ly		0.94
FashionNova		0.93
Walt Disney		0.92
Starbucks		0.91
Adobe		0.89
NFL		0.87