Carla Morrison

Carla Morrison — pop artist from MX.

Mexican singer-songwriter Carla Morrison gained recognition in 2012 with her debut album "Déjenme Llorar," which achieved critical acclaim and went Platinum.…

Influence: 71.65% Fanbase: 60.97% Trending: 76.98% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Cafecito • 11.02% • Very Strong

As of 2025-10-01

12,265,618

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 08:48:46 UTC

Genres

popmexican popindie poppop

Biography

Mexican singer-songwriter Carla Morrison gained recognition in 2012 with her debut album "Déjenme Llorar," which achieved critical acclaim and went Platinum. She won two Latin Grammy Awards out of four nominations and also received a Grammy nomination, establishing her as a talented Latin music artist. Morrison's ethereal voice and emotive lyrics have earned her a dedicated fan base, propelling her successful independent music career. Her songs, including hits like "Disfruto," "Todo Pasa," and "Compartir," touch on themes of love, loss, heartbreak, and resilience, offering fans a healing and therapeutic musical experience.

Top Brand Affinities

Report Date: 2025-10-01

Carla Morrison is a clear fit for 18-24 & 25-34 audiences with strength across MEXICO, COLOMBIA, ARGENTINA. The audience is heavily female (59%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (208,400 avg views per post); Tiktok builds the community layer. Affinity data highlights Cafecito, Delicius, Movistar, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Carla Morrison score 0.39% — Low bucket.

Brand: CafecitoBrand: DeliciusBrand: Movistar

Followers:12,265,618

Engagements:47,364

Rate:0.4%

Posts:1,397

Avg Likes:45,177

Avg Comments:559

Avg Views:228,550

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,265,618 · Engagements 47,364 · Rate 0.4% Posts 1,397 · Views 228,550 · Avg Likes 45,177 · Avg Comments 559 · Avg Views 228,550	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 35-44: 7% 13-17: 6%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	MEXICO (21%) COLOMBIA (16%) ARGENTINA (8%) UNITED STATES (8%) PERU (8%)	Top regions: MEXICO (21%), COLOMBIA (16%), ARGENTINA (8%)
Platform Engagement	Instagram: 18,859 avg likes/post · Tiktok: 208,400 avg views/post · Youtube: 20,150 avg views/post	Best reach: Tiktok 208,400 avg views; best engagement: Tiktok 25,250 avg likes

Top Brand Affinities

Cafecito

Score: 11.02

Delicius

Score: 8.59

Movistar

Score: 6.92

Suavecito

Score: 5.88

Pull&Bear

Score: 3.39

Pepsi

Score: 2.83

Prismacolor

Score: 2.73

VidaSana

Score: 2.60

Lollapalooza

Score: 2.57

Target

Score: 2.18

Jack Daniels

Score: 1.85

Vans

Score: 1.79

Brand	Category	Score
Cafecito		11.02
Delicius		8.59
Movistar		6.92
Suavecito		5.88
Pull&Bear		3.39
Pepsi		2.83
Prismacolor		2.73
VidaSana		2.60
Lollapalooza		2.57
Target		2.18
Jack Daniels		1.85
Vans		1.79
Spotify Music		1.69
Mitsubishi		1.63
NFL		1.53
Pixar		1.48
Coachella		1.48
SheInside		1.45
Versace		1.44
Lego		1.42
Star Wars		1.41
shein		1.39
Converse		1.37
Guess		1.35
Costco		1.31
Gymshark		1.31
Forever 21		1.29
Coca-Cola		1.27
Bellagio		1.26
Ferrero		1.26
DC Entertainment		1.25
Urban Decay Cosmetics		1.24
Anastasia Beverly Hills		1.23
Huawei		1.21
Levi's		1.18
OREO		1.18
Maybelline		1.17
MAC Cosmetics		1.17
Heineken		1.15
Nikon		1.05
Los Angeles Lakers		1.01
Nintendo		1.00
Netflix		0.98
Sony		0.98
Polaroid		0.98
NYX Cosmetics		0.97
Tesla Motors		0.97
FIFA		0.96
Airbnb		0.96
Marvel		0.94