Cardi B

Cardi B

Country: US | Gender: female

Influence: 85.34% Fanbase: 84.44% Trending: 85.78% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 15.85% • Very Strong

As of 2025-08-11

211,980,428

Social Media Followers

As of 2025-08-11

00:00:00

Hours Airplay

2025-10-07 18:49:05 UTC

Genres

popdance poppophip-hop & rappop rapraphip-hop/rapcontemporary hip hophip hoptrap

Biography

Cardi B's rapid rise from a Bronx stripper to hip-hop royalty is a modern-day Cinderella tale. Known for her bold persona and empowering lyrics, she transitioned from viral Instagram star to reality TV standout on Love & Hip Hop: New York, captivating audiences with her unapologetic attitude. Her breakout hit, "Bodak Yellow," propelled her to global fame in 2017, setting the stage for her critically acclaimed debut album, Invasion of Privacy, which seamlessly blends her Latin roots with gritty New York sounds. Collaborations with artists like Bruno Mars and Maroon 5 further solidified her status as a force to be reckoned with in the music industry. Cardi B's journey serves as a testament to her resilience and authenticity, inspiring a new generation of self-made women to embrace their power and prioritize their own success. With her charismatic presence and fearless approach to music, she has carved out a unique space in the rap world, proving that she is not just a one-hit wonder but a lasting icon.

Cardi B Marketing Affinity & Brand Fit Data

Report Date: 2025-08-11

Cardi B commands interest from 18-24 & 25-34 audiences in UNITED STATES, INDIA, NIGERIA. With a heavily female (63%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (2,200,000 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Palm Angels, JACQUEMUS, Benihana points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Cardi B score 0.72%Low bucket.
Brand: Palm AngelsBrand: JACQUEMUSBrand: Benihana
Followers:211,980,428
Engagements:1,521,914
Rate:0.7%
Posts:2,195
Views:2,832,128
Avg Likes:1,501,314
Avg Comments:30,608
Avg Views:2,832,128

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 211,980,428 · Engagements 1,521,914 · Rate 0.7%
Posts 2,195 · Views 2,832,128 · Avg Likes 1,501,314 · Avg Comments 30,608 · Avg Views 2,832,128
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 27%
13-17: 10%
35-44: 5%
Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split Female: 63%
Male: 37%
Non-binary/Other: 0%
Skews female (63%)
Top Countries UNITED STATES (34%)
INDIA (5%)
NIGERIA (4%)
BRAZIL (4%)
PHILIPPINES (4%)
Top regions: UNITED STATES (34%), INDIA (5%), NIGERIA (4%)
Platform Engagement Instagram: 1,240,059 avg likes/post · Tiktok: 2,200,000 avg views/post · Youtube: 632,128 avg views/post Best reach: Tiktok 2,200,000 avg views; best engagement: Instagram 1,240,059 avg likes

Top Brand Affinities

Palm Angels
Apparel & Fashion
Score: 15.85
JACQUEMUS
Apparel & Fashion
Score: 9.54
Benihana
Restaurants & Food Service
Score: 8.40
Steve Madden
Apparel & Fashion
Score: 7.65
Alexander McQueen
Apparel & Fashion
Score: 7.40
Barbie
Toys & Games
Score: 7.40
boohoo
Apparel & Fashion
Score: 6.99
Coach
Accessories (Bags, Eyewear, Etc.)
Score: 6.38
Milani Cosmetics
Beauty & Personal Care
Score: 5.79
Gerber
Baby, Kids & Maternity
Score: 5.78
Maybach
Automotive
Score: 5.45
Urban Outfitters
Apparel & Fashion
Score: 5.28
Brand Category Score
Palm Angels Apparel & Fashion 15.85
JACQUEMUS Apparel & Fashion 9.54
Benihana Restaurants & Food Service 8.40
Steve Madden Apparel & Fashion 7.65
Alexander McQueen Apparel & Fashion 7.40
Barbie Toys & Games 7.40
boohoo Apparel & Fashion 6.99
Coach Accessories (Bags, Eyewear, Etc.) 6.38
Milani Cosmetics Beauty & Personal Care 5.79
Gerber Baby, Kids & Maternity 5.78
Maybach Automotive 5.45
Urban Outfitters Apparel & Fashion 5.28
Champion Apparel & Fashion 5.04
FashionNova Apparel & Fashion 4.82
NARS Cosmetics Beauty & Personal Care 4.62
Marc Jacobs Apparel & Fashion 4.34
NORDSTROM Apparel & Fashion 3.86
BH Cosmetics Beauty & Personal Care 3.83
Verizon Telecom & Internet Services 3.69
OLD NAVY Apparel & Fashion 3.67
Dolce & Gabbana Apparel & Fashion 3.63
Timberland Apparel & Fashion 3.60
Hennessy Alcoholic Beverages 3.44
Fenty beauty Beauty & Personal Care 3.40
TOM FORD Luxury & Designer 3.31
Hermès Luxury & Designer 2.92
shein Apparel & Fashion 2.91
Kodak Cameras & Photography 2.85
BALMAIN Apparel & Fashion 2.85
Dr. Martens Apparel & Fashion 2.80
NBC Entertainment & Media 2.76
Lululemon Athletica Apparel & Fashion 2.75
Benefit Cosmetics Beauty & Personal Care 2.74
Kylie Cosmetics Beauty & Personal Care 2.73
Urban Decay Cosmetics Beauty & Personal Care 2.73
GIVENCHY Apparel & Fashion 2.70
Burberry Apparel & Fashion 2.51
SheInside Apparel & Fashion 2.50
Fendi Luxury & Designer 2.45
Forever 21 Apparel & Fashion 2.39
ASOS Apparel & Fashion 2.38
Christian Louboutin Apparel & Fashion 2.33
Anastasia Beverly Hills Beauty & Personal Care 2.30
Make Up For Ever Beauty & Personal Care 2.29
Target Apparel 2.28
Versace Apparel & Fashion 2.25
H&M Apparel & Fashion 2.19
Bershka Apparel & Fashion 2.17
Under Armour Apparel & Fashion 2.17
Coachella Apparel & Fashion 2.12

Official Profiles

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Artist: Cardi B

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Cardi B today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 18:17:09 Girls Like You (feat. Cardi B) - Cardi B Version Nice Radio Ashburton, FR 203
2025-08-21 18:16:15 Girls Like You (feat. Cardi B) - Cardi B Version WFLZ Tampa, FL, US 5
2025-08-21 18:14:02 Outside WHTA-FM Mableton, GA, US 187
2025-08-21 18:10:32 Puntería Zip FM Vilnius, LT 176
2025-08-21 18:09:57 Finesse - Remix; feat. Cardi B Studio92 Lima, PE 7
2025-08-21 18:09:49 Imaginary Playerz LITT Hip-Hop Los Angeles, US 198
2025-08-21 18:06:46 Outside - Acapella Virgin Radio - Oman Mascate, OM 195
2025-08-21 18:06:03 Outside 92Q Jams Baltimore Baltimore, MD, US 203
2025-08-21 18:05:05 Puntería Radio Orbital Lisbon, PT 167
2025-08-21 18:03:42 Outside WHHL St. Louis, MO, US 203

Popularity (2025-10-06)

Platform%
No data.

Trending Artist