Capo Plaza

Capo Plaza — hip-hop & rap artist from IT.

Capo Plaza, a prominent figure in the Italian rap scene, rose to fame at the age of 20, amassing 38 Platinum records, 22 Gold records, and over 1.2 billion…

Influence: 59.93% Fanbase: 54.34% Trending: 62.73% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 36.40% • Very Strong

As of 2025-09-09

4,796,121

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:45 UTC

Genres

hip-hop & raphip-hop/rapitalian hip hoptrap italianahip hoptrap

Biography

Capo Plaza, a prominent figure in the Italian rap scene, rose to fame at the age of 20, amassing 38 Platinum records, 22 Gold records, and over 1.2 billion streams on digital platforms. His debut album, "20," released in 2018, achieved Gold certification within two weeks and went on to earn triple Platinum status, making it the top debut album of the year. The album features the quadruple Platinum single "Tesla," which charted on Spotify Global's top 200.

In January 2021, Capo Plaza released "Plaza," a Platinum-certified project with over 148 million streams. The album debuted at #1 on the official FIMI/Gfk chart of best-selling albums in Italy and continues to rank in the Top 20. "Plaza" includes the Platinum-certified single "Non fare così" and collaborations with artists such as Gunna, A Boogie Wit Da Hoodie, Lil Tjay, Luciano, and Sfera Ebbasta.

Top Brand Affinities

Report Date: 2025-09-09

Capo Plaza builds repeat engagement among 18-24 & 25-34 audiences throughout ITALY, SPAIN, FRANCE. With a heavily male (73%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (1,850,000 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Elisabetta Franchi, Napapijri, Palm Angels point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Capo Plaza score 7.75% — Very Strong bucket.

Brand: Elisabetta FranchiBrand: NapapijriBrand: Palm Angels

Followers:4,796,121

Engagements:371,538

Rate:7.7%

Posts:384

Avg Likes:359,300

Avg Comments:1,498

Avg Views:2,285,429

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,796,121 · Engagements 371,538 · Rate 7.7% Posts 384 · Views 2,285,429 · Avg Likes 359,300 · Avg Comments 1,498 · Avg Views 2,285,429	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 23% 13-17: 10% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (23%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	ITALY (65%) SPAIN (4%) FRANCE (3%) UNITED STATES (3%) ROMANIA (3%)	Top regions: ITALY (65%), SPAIN (4%), FRANCE (3%)
Platform Engagement	Instagram: 152,662 avg likes/post · Tiktok: 1,850,000 avg views/post · Youtube: 435,429 avg views/post	Best reach: Tiktok 1,850,000 avg views; best engagement: Tiktok 200,150 avg likes

Top Brand Affinities

Elisabetta Franchi

Score: 36.40

Napapijri

Score: 28.78

Palm Angels

Score: 27.70

Alcott

Score: 19.32

Auchan

Score: 14.54

Kappa

Score: 12.77

Stone Island

Score: 12.30

Peroni

Score: 12.17

Superga

Score: 12.15

New Era

Score: 11.35

Armani Exchange

Score: 10.71

Calzedonia

Score: 10.01

Brand	Category	Score
Elisabetta Franchi		36.40
Napapijri		28.78
Palm Angels		27.70
Alcott		19.32
Auchan		14.54
Kappa		12.77
Stone Island		12.30
Peroni		12.17
Superga		12.15
New Era		11.35
Armani Exchange		10.71
Calzedonia		10.01
Dsquared		8.80
Arezzo		8.60
Campari		8.19
Pirelli		8.18
JACQUEMUS		7.95
Foot Locker		7.89
Alexander McQueen		6.47
Maison Margiela		6.42
Moët & Chandon		6.17
Pull&Bear		5.51
Husqvarna Motorcycles		5.35
Emporio Armani		5.34
Moncler		4.77
Versace		4.52
Max Mara		4.49
Moschino		4.42
BALMAIN		4.26
Alfa Romeo		4.15
Supreme		4.04
Kiko		3.91
Armani		3.88
Daniel Wellington		3.63
Carhartt		3.57
Bershka		3.57
G-shock		3.49
Fila		3.37
Stüssy		3.15
Ferrari		3.10
Rolex		3.03
Dr. Martens		2.94
Polaroid		2.85
Calvin Klein		2.72
Gucci		2.70
Fendi		2.68
Monster Beverage		2.66
Yves Saint Laurent		2.64
FIFA		2.63
The North Face		2.62