Capital Inicial
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,655,009
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:13:21 UTC
Genres
Biography
Capital Inicial draws 18-24 & 25-34 audiences and holds attention in BRAZIL, UNITED STATES, PORTUGAL. The skew is heavily male (57%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 12,150 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Banco do Brasil, OSGEMEOS, ChilliBeans makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,655,009 · Engagements 4,734 · Rate 0.2% Posts 2,268 · Views 17,260 · Avg Likes 4,645 · Avg Comments 177 · Avg Views 17,260 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 35% 35-44: 16% 45-64: 7% |
Largest: 18-24 (40%); next: 25-34 (35%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
BRAZIL (96%) UNITED STATES (1%) PORTUGAL (0%) UNITED KINGDOM (0%) BANGLADESH (0%) |
Top regions: BRAZIL (96%), UNITED STATES (1%), PORTUGAL (0%) |
| Platform Engagement | Instagram: 3,789 avg likes/post · Tiktok: 12,150 avg views/post · Youtube: 5,110 avg views/post | Best reach: Tiktok 12,150 avg views; best engagement: Instagram 3,789 avg likes |
Top Brand Affinities
Banco do Brasil
OSGEMEOS
ChilliBeans
Citi
Lojas Renner
Ambev
Itaú
Cacau Show
Banco Bradesco
Riachuelo
Boticario
AstraZeneca
| Brand | Category | Score |
|---|---|---|
| Banco do Brasil | 45.79 | |
| OSGEMEOS | 39.31 | |
| ChilliBeans | 28.94 | |
| Citi | 24.92 | |
| Lojas Renner | 20.68 | |
| Ambev | 18.40 | |
| Itaú | 16.61 | |
| Cacau Show | 14.55 | |
| Banco Bradesco | 11.99 | |
| Riachuelo | 11.33 | |
| Boticario | 10.71 | |
| AstraZeneca | 10.59 | |
| Itaipava | 9.83 | |
| Havaianas | 9.36 | |
| Stella Artois | 7.30 | |
| Eudora | 6.74 | |
| Lollapalooza | 6.22 | |
| Amstel | 5.18 | |
| Moda Praia | 4.99 | |
| Heineken | 4.80 | |
| Catupiry | 4.75 | |
| Iberostar Hotels & Resorts | 4.51 | |
| Pfizer | 4.15 | |
| Budweiser | 3.80 | |
| Mary Kay | 2.48 | |
| Avon | 2.41 | |
| MTV | 2.15 | |
| Carrefour | 2.05 | |
| Pandora | 1.94 | |
| Jack Daniels | 1.93 | |
| Chrysler | 1.55 | |
| Harley-Davidson | 1.47 | |
| Chevrolet | 1.42 | |
| DC Entertainment | 1.36 | |
| Herbalife | 1.36 | |
| Nutella | 1.34 | |
| Fiat | 1.32 | |
| Spotify Music | 1.30 | |
| Netflix | 1.30 | |
| SheInside | 1.28 | |
| shein | 1.27 | |
| UFC | 1.27 | |
| Renault | 1.23 | |
| Ferrero | 1.16 | |
| Pixar | 1.10 | |
| musical.ly | 1.07 | |
| Red Bull | 1.03 | |
| Xiaomi | 1.02 | |
| Yamaha | 1.01 | |
| Marvel Entertainment | 1.01 |
Official Profiles
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LoginArtist: Capital Inicial
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
