Capital Inicial Brand Affinity ranks highest Banco do Brasil at 45.79% . Very Strong. Score DMDB 68.46% | Fanbase 59.07%

Capital Inicial — rock artist from BR.

Capital Inicial is a Brazilian rock band formed in Brasília, Distrito Federal, in 1982 following the disbandment of Aborto Elétrico, which also led to the…

Capital Inicial

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bc7-91b6-c1f6-8859-a0369fe50396

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Genres

rockrockbrazilian rockrock nacional brasileiropop rock brasileirorock brasiliensealternative rockpop rocklatinmpb

Influential: 68.46% Fanbase: 59.07% Trending: 73.16%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Banco do Brasil • 45.79% • Very Strong

As of 2025-09-09

2,655,009

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.46% | Fanbase 59.07% | Trending 73.16% | CAREER STAGE: MAINSTREAM

Biography

Capital Inicial is a Brazilian rock band formed in Brasília, Distrito Federal, in 1982 following the disbandment of Aborto Elétrico, which also led to the creation of Legião Urbana. The band consists of vocalist Dinho Ouro Preto, bassist Flávio Lemos, drummer Fê Lemos, guitarist Yves Passarell, and supporting musicians Nei Medeiros (keyboards and guitars) and Fabiano Carelli (guitar and acoustic guitar).

Report Date: 2025-09-09

Capital Inicial draws 18-24 & 25-34 audiences and holds attention in BRAZIL, UNITED STATES, PORTUGAL. The skew is heavily male (57%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 12,150 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Banco do Brasil, OSGEMEOS, ChilliBeans makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Capital Inicial score 0.18% — Low bucket.

Brand: Banco do BrasilBrand: OSGEMEOSBrand: ChilliBeans

Followers:2,655,009

Engagements:4,734

Rate:0.2%

Posts:2,268

Avg Likes:4,645

Avg Comments:177

Avg Views:17,260

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,655,009 · Engagements 4,734 · Rate 0.2% Posts 2,268 · Views 17,260 · Avg Likes 4,645 · Avg Comments 177 · Avg Views 17,260	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 35% 35-44: 16% 45-64: 7%	Largest: 18-24 (40%); next: 25-34 (35%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	BRAZIL (96%) UNITED STATES (1%) PORTUGAL (0%) UNITED KINGDOM (0%) BANGLADESH (0%)	Top regions: BRAZIL (96%), UNITED STATES (1%), PORTUGAL (0%)
Platform Engagement	Instagram: 3,789 avg likes/post · Tiktok: 12,150 avg views/post · Youtube: 5,110 avg views/post	Best reach: Tiktok 12,150 avg views; best engagement: Instagram 3,789 avg likes

Top Brand Affinities

Banco do Brasil

Score: 45.79

OSGEMEOS

Score: 39.31

ChilliBeans

Score: 28.94

Citi

Score: 24.92

Lojas Renner

Score: 20.68

Ambev

Score: 18.40

Itaú

Score: 16.61

Cacau Show

Score: 14.55

Banco Bradesco

Score: 11.99

Riachuelo

Score: 11.33

Boticario

Score: 10.71

AstraZeneca

Score: 10.59

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Top Brand Affinities

Brand	Category	Score
Banco do Brasil		45.79
OSGEMEOS		39.31
ChilliBeans		28.94
Citi		24.92
Lojas Renner		20.68
Ambev		18.40
Itaú		16.61
Cacau Show		14.55
Banco Bradesco		11.99
Riachuelo		11.33
Boticario		10.71
AstraZeneca		10.59
Itaipava		9.83
Havaianas		9.36
Stella Artois		7.30
Eudora		6.74
Lollapalooza		6.22
Amstel		5.18
Moda Praia		4.99
Heineken		4.80
Catupiry		4.75
Iberostar Hotels & Resorts		4.51
Pfizer		4.15
Budweiser		3.80
Mary Kay		2.48
Avon		2.41
MTV		2.15
Carrefour		2.05
Pandora		1.94
Jack Daniels		1.93
Chrysler		1.55
Harley-Davidson		1.47
Chevrolet		1.42
DC Entertainment		1.36
Herbalife		1.36
Nutella		1.34
Fiat		1.32
Spotify Music		1.30
Netflix		1.30
SheInside		1.28
shein		1.27
UFC		1.27
Renault		1.23
Ferrero		1.16
Pixar		1.10
musical.ly		1.07
Red Bull		1.03
Xiaomi		1.02
Yamaha		1.01
Marvel Entertainment		1.01