Cannons
Genres
r&b, funk & soulvapor soulalternativealternativeelectronicelectronic
Influential: 0.00%
Fanbase: 0.00%
Trending: 0.00%
Report Date: 2025-08-15
0
Total Streams
643,200
Social Media Followers
00:00:00
Hours Airplay
CAREER STAGE: MAINSTREAM
Biography
CANNONS, a Los Angeles trio comprising Michelle Joy, Ryan Clapham, and Paul Davis, blend analog production, glossy guitars, and cinematic synths with breathy vocals and evocative lyrics, reminiscent of a blend between Cliff Martinez and Stevie Nicks. With 20 million streams and placements on shows like Lucifer and Never Have I Ever, their singles captivate audiences, hinting at more music to come. Formed in 2013, the band brought together lifelong friends Ryan and Paul with new member Michelle, garnering early radio support from KCRW and featuring tracks like "Body Talk" in HBO's Ballers and "Evening Star" in the Kendall and Kylie Jenner Topshop campaign. Their releases, including Night Drive (2017) and Shadows (2019), led to a breakthrough in 2020 with "Fire For You" featured in a pivotal episode of Never Have I Ever, propelling the show to #1 on The Hollywood Reporter's Top TV Songs Chart and ultimately signing with Columbia Records.
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Report Date: 2025-08-15
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Cannons score
0.27% — Low bucket.
Product: Merchandise collaborations with fashion brands
Product: Exclusive vinyl releases
Product: Music licensing for TV and film
Followers:643,200
Engagements:1,718
Rate:0.3%
Posts:284
Views:17,681
Avg Likes:1,598
Avg Comments:84
Avg Views:17,681
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 643,200 · Engagements 1,718 · Rate 0.3% Posts 284 · Views 17,681 · Avg Likes 1,598 · Avg Comments 84 · Avg Views 17,681 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 40% 18-24: 33% 35-44: 17% 45-64: 7% |
Largest: 25-34 (40%); next: 18-24 (33%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (36%) BRAZIL (5%) CANADA (4%) RUSSIA (4%) MEXICO (4%) |
Top regions: UNITED STATES (36%), BRAZIL (5%), CANADA (4%) |
| Platform Engagement | Tiktok: 8,474 avg views/post · Youtube: 9,207 avg views/post | Best reach: Youtube 9,207 avg views; best engagement: Youtube 1,069 avg likes |
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive vinyl releases
- Music licensing for TV and film
- Live streaming concert experiences
- Collaborative playlists on streaming platforms
- Fan club memberships with exclusive content
- Limited edition album art prints
- Sponsorships with lifestyle brands
Marketing Angles
- Highlight cinematic elements in music videos
- Leverage social media for behind-the-scenes content
- Engage fans with interactive Q&A sessions
- Utilize TikTok for viral challenges featuring songs
- Create themed playlists for different moods
- Promote music through influencer partnerships
Content Themes
- Nostalgia and emotional storytelling
- Exploration of personal relationships
- Cinematic visuals and aesthetics
- Behind-the-scenes of music creation
- Live performance highlights
- Fan stories and testimonials
Partnership Brands
- Urban Outfitters
- Topshop
- HBO
- Columbia Records
- Apple Music
- Spotify
- Netflix
- Bose
- Adidas
- Coca-Cola
- Red Bull
- Sephora
- Lush
- Patagonia
- Nike
- Sony
- Warner Music
- Tidal
- YouTube
- SoundCloud
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Click the button below to check Social Media stats.
Open Social Media Report
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Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-19 | 2025-08-21 | Change |
|---|---|---|---|
| 30d2f7d8-6422-4360-a647-9c3eeb70e758 | 3.92 | 7.83 | +3.92 |
| a27195fd-4aa6-4d5e-a2f8-4161d56790c7 | 3.65 | 3.67 | +0.02 |
| af8a3eae-6286-11e9-b577-549f35141000 | 27.63 | 29.17 | +1.53 |
| c1d3e252-833b-42a7-be56-878b99f60465 | 15.38 | 15.70 | +0.32 |
| c7085985-487a-4fd0-a7dc-13eae0b4419d | 0.00 | 3.33 | +3.33 |
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |