Cannons

Cannons

Country: US

Influence: 63.61% Fanbase: 43.11% Trending: 73.87% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

643,200

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 16:51:47 UTC

Genres

r&b, funk & soulvapor soulalternativealternativeelectronicelectronic

Biography

CANNONS, a Los Angeles trio comprising Michelle Joy, Ryan Clapham, and Paul Davis, blend analog production, glossy guitars, and cinematic synths with breathy vocals and evocative lyrics, reminiscent of a blend between Cliff Martinez and Stevie Nicks. With 20 million streams and placements on shows like Lucifer and Never Have I Ever, their singles captivate audiences, hinting at more music to come. Formed in 2013, the band brought together lifelong friends Ryan and Paul with new member Michelle, garnering early radio support from KCRW and featuring tracks like "Body Talk" in HBO's Ballers and "Evening Star" in the Kendall and Kylie Jenner Topshop campaign. Their releases, including Night Drive (2017) and Shadows (2019), led to a breakthrough in 2020 with "Fire For You" featured in a pivotal episode of Never Have I Ever, propelling the show to #1 on The Hollywood Reporter's Top TV Songs Chart and ultimately signing with Columbia Records.

Cannons Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Cannons reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, BRAZIL, CANADA. The demographic tilt is heavily male (67%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 9,207 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Urban Outfitters, Topshop, HBO suggests organic collaborations in Merchandise collaborations with fashion brands, Exclusive vinyl releases, Music licensing for TV and film. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Cannons score 0.27%Low bucket.
Product: Merchandise collaborations with fashion brandsProduct: Exclusive vinyl releasesProduct: Music licensing for TV and film
Followers:643,200
Engagements:1,718
Rate:0.3%
Posts:284
Views:17,681
Avg Likes:1,598
Avg Comments:84
Avg Views:17,681

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 643,200 · Engagements 1,718 · Rate 0.3%
Posts 284 · Views 17,681 · Avg Likes 1,598 · Avg Comments 84 · Avg Views 17,681
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
18-24: 33%
35-44: 17%
45-64: 7%
Largest: 25-34 (40%); next: 18-24 (33%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries UNITED STATES (36%)
BRAZIL (5%)
CANADA (4%)
RUSSIA (4%)
MEXICO (4%)
Top regions: UNITED STATES (36%), BRAZIL (5%), CANADA (4%)
Platform Engagement Tiktok: 8,474 avg views/post · Youtube: 9,207 avg views/post Best reach: Youtube 9,207 avg views; best engagement: Youtube 1,069 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.

Recommendations

Products & Services
  • Merchandise collaborations with fashion brands
  • Exclusive vinyl releases
  • Music licensing for TV and film
  • Live streaming concert experiences
  • Collaborative playlists on streaming platforms
  • Fan club memberships with exclusive content
  • Limited edition album art prints
  • Sponsorships with lifestyle brands
Marketing Angles
  • Highlight cinematic elements in music videos
  • Leverage social media for behind-the-scenes content
  • Engage fans with interactive Q&A sessions
  • Utilize TikTok for viral challenges featuring songs
  • Create themed playlists for different moods
  • Promote music through influencer partnerships
Content Themes
  • Nostalgia and emotional storytelling
  • Exploration of personal relationships
  • Cinematic visuals and aesthetics
  • Behind-the-scenes of music creation
  • Live performance highlights
  • Fan stories and testimonials
Partnership Brands
  • Urban Outfitters
  • Topshop
  • HBO
  • Columbia Records
  • Apple Music
  • Spotify
  • Netflix
  • Bose
  • Adidas
  • Coca-Cola
  • Red Bull
  • Sephora
  • Lush
  • Patagonia
  • Nike
  • Sony
  • Warner Music
  • Tidal
  • YouTube
  • SoundCloud
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Cannons

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Cannons today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 09:10:56 Loving You Yes! 91.2 Thessaloníki, GR 189
2025-08-21 08:39:56 Fire For You Republic Radio Thessaloniki, GR 3
2025-08-21 07:59:52 Shadows SiriusXM Chill New York, NY, US 235
2025-08-21 07:57:01 Loving You KNRK Portland, OR, US 187
2025-08-21 07:20:03 Loving You Rádio Marginal Cascais, PT 186
2025-08-21 07:03:50 Fire For You WMMM Verona, US 225
2025-08-21 06:58:27 Fire For You KMYZ-FM (Z104.5FM Tulsa) Tulsa, OK, US 226
2025-08-21 06:37:26 Fire for You (Tiësto Remix) M-1 Dance Vilnius, LT 220
2025-08-21 04:29:30 Fire For You WASU-FM The App Boone, NC, US 225
2025-08-21 04:28:17 Fire For You WNYL-FM (ALT New York 92.3 FM) New York, NY, US 175

Popularity (2025-10-07)

Platform%
No data.

Trending Artist