Calyx & TeeBee
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
21,519
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 21:18:09 UTC
Genres
Scores
Biography
Calyx & TeeBee maintains consistent pull among 25-34 & 18-24 audiences across UNITED KINGDOM, UNITED STATES, SPAIN. The audience leans heavily male (75%), so brand cues around style and status perform well. The clearest reach is on Youtube with 124,974 avg views per post; Youtube functions as the community touchpoint. Affinity with Mixcloud, Pioneer, Ableton makes Exclusive vinyl releases, Merchandise collaborations with streetwear brands, Live DJ sets and virtual concerts a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,519 · Engagements 2,732 · Rate 12.7% Posts 293 · Views 124,974 · Avg Likes 2,666 · Avg Comments 301 · Avg Views 124,974 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 42% 35-44: 10% 13-17: 2% |
Largest: 25-34 (44%); next: 18-24 (42%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED KINGDOM (17%) UNITED STATES (14%) SPAIN (8%) POLAND (7%) CZECHIA (5%) |
Top regions: UNITED KINGDOM (17%), UNITED STATES (14%), SPAIN (8%) |
| Platform Engagement | Instagram: 157 avg likes/post · Youtube: 124,974 avg views/post | Best reach: Youtube 124,974 avg views; best engagement: Youtube 2,509 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
MOOG
Akai
Sennheiser
SoundCloud
Trancefamily
Vauxhall
Beats Electronics
DC Shoes
Pro Tools
Recommendations
Products & Services
- Exclusive vinyl releases
- Merchandise collaborations with streetwear brands
- Live DJ sets and virtual concerts
- Music production workshops
- Collaborative tracks with emerging artists
- Limited edition audio gear
- Fan club memberships with exclusive content
- Behind-the-scenes content on music production
Marketing Angles
- Highlighting the duo's influence in the DnB scene
- Engaging storytelling around their new album concept
- Utilizing nostalgia for classic DnB tracks
- Promoting community events and festivals
- Leveraging partnerships with music gear brands
- Creating interactive social media challenges
Content Themes
- Behind-the-scenes of music production
- Throwback posts to iconic DnB tracks
- Fan shoutouts and remixes
- Live Q&A sessions about music and career
- Collaborative playlists with fans
- Sneak peeks of upcoming releases
Partnership Brands
- Pioneer
- Ableton
- SoundCloud
- Mixcloud
- Red Bull
- Tomorrowland
- Amazon Music
- Sennheiser
- Beats Electronics
- Pro Tools
- Vans
- DC Shoes
- Heineken
- Budweiser
- Warner Bros
- Comedy Central
| Brand | Category | Score |
|---|---|---|
| Mixcloud | Entertainment & Media | 104.40 |
| Pioneer | Audio & Music Gear | 60.14 |
| Ableton | Audio & Music Gear | 51.08 |
| MOOG | Automotive | 27.97 |
| Akai | Consumer Electronics | 25.99 |
| Sennheiser | Audio & Music Gear | 25.32 |
| SoundCloud | Entertainment | 21.86 |
| Trancefamily | Apparel & Fashion | 21.69 |
| Vauxhall | Automotive | 17.55 |
| Beats Electronics | Audio & Music Gear | 9.93 |
| DC Shoes | Footwear | 9.61 |
| Pro Tools | Tools, DIY & Garden | 9.34 |
| Amazon Music | Entertainment & Media | 8.48 |
| Atmos | Apparel & Fashion | 7.14 |
| Jagermeister | Alcoholic Beverages | 6.93 |
| Tomorrowland | Apparel & Fashion | 6.43 |
| Pilsner Urquell | Alcoholic Beverages | 6.38 |
| Counter-Strike | Gaming & Esports (Software/Titles) | 5.66 |
| Warner Bros | Entertainment | 5.61 |
| Spotify Music | Entertainment & Media | 5.58 |
| Volcom | Apparel & Fashion | 5.19 |
| Matrix | Beauty & Personal Care | 4.80 |
| Fallout | Gaming & Esports (Software/Titles) | 4.70 |
| Stüssy | Apparel & Fashion | 4.25 |
| Tesco | Grocery & Pantry | 3.60 |
| Chrysler | Automotive | 3.52 |
| Comedy Central | Entertainment & Media | 3.38 |
| Bacardi | Alcoholic Beverages | 3.28 |
| Red Bull | Beverages | 3.15 |
| BBC | Apparel & Fashion | 3.03 |
| Guinness | Alcoholic Beverages | 2.93 |
| Monster Beverage | Beverages | 2.82 |
| Vans | Footwear | 2.81 |
| Coachella | Apparel & Fashion | 2.74 |
| Showtime | Entertainment | 2.70 |
| Jack Daniels | Beverages | 2.58 |
| Carhartt | Apparel & Fashion | 2.43 |
| Star Wars | Entertainment | 2.28 |
| GoPro | Cameras & Photography | 2.27 |
| Sunnies Studios | Apparel & Fashion | 2.25 |
| Volkswagen | Automotive | 2.25 |
| Skoda | Automotive | 2.21 |
| Heineken | Alcoholic Beverages | 2.20 |
| Lush | Beauty & Personal Care | 2.15 |
| Transformers | Toys & Games | 2.14 |
| Sony | Consumer Electronics | 2.13 |
| Polaroid | Cameras & Photography | 2.12 |
| Sneakerhead | Footwear | 1.98 |
| Rolls-Royce | Automotive | 1.94 |
| Budweiser | Beverages | 1.94 |
Official Profiles
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LoginArtist: Calyx & TeeBee
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-19)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-19 07:54:34 | Anything for Attention | M-1 Dance | Vilnius, LT | 139 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |