Calva Louise

Calva Louise

Country: GB

Influential: 50.04% Fanbase: 19.85% Trending: 65.13%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-16

99,100

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

Updated 2025-10-03 16:54:35 UTC

Genres

poppoprockenglish indie rockrockalternative rockalternativemodern alternative rockalternative

Scores

Score: DMDB 50.00% | Fanbase 19.90% | Trending 65.10% | CAREER STAGE: MID_LEVEL

Biography

Calva Louise, a multicultural British band formed in 2016 by Jess Allanic, has quickly made a name for themselves in London’s underground live music scene. They have performed at renowned festivals such as Reading & Leeds, Download Festival, Riot Fest, and SXSW. With support from BBC Radio 1, Kerrang, and DIY Mag, Calva Louise has released two albums, numerous EPs, and collaborated with various artists.

In December 2023, Calva Louise self-released their mixtape 'Over The Threshold' along with visually striking music videos produced using Unreal Engine. The band has also signed with Mascot Records for their upcoming 4th album, scheduled for release in 2025. Known for their energetic performances and diverse musical influences, Calva Louise has toured with artists like Slothrust, Highly Suspect, and Albert Hammond Jr.
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Calva Louise Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

Calva Louise converts attention from 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. Audience shape is heavily male (82%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 3,656 avg views per post, with supportive conversation on Youtube. Shared audience with Clothing brands (streetwear), Music streaming services, Festival organizers underscores a strong fit in Merchandise (t-shirts, hoodies), Vinyl records of latest albums, Exclusive online concerts. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Calva Louise score 0.83%Low bucket.
Product: Merchandise (t-shirts, hoodies)Product: Vinyl records of latest albumsProduct: Exclusive online concerts
Followers:99,100
Engagements:824
Rate:0.8%
Posts:673
Views:6,360
Avg Likes:754
Avg Comments:43
Avg Views:6,360

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 99,100 · Engagements 824 · Rate 0.8%
Posts 673 · Views 6,360 · Avg Likes 754 · Avg Comments 43 · Avg Views 6,360
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 38%
35-44: 12%
45-64: 5%
Largest: 25-34 (41%); next: 18-24 (38%)
Gender Split Female: 18%
Male: 82%
Non-binary/Other: 0%
Skews male (82%)
Top Countries UNITED STATES (20%)
UNITED KINGDOM (14%)
BRAZIL (7%)
GERMANY (5%)
MEXICO (5%)
Top regions: UNITED STATES (20%), UNITED KINGDOM (14%), BRAZIL (7%)
Platform Engagement Tiktok: 2,704 avg views/post · Youtube: 3,656 avg views/post Best reach: Youtube 3,656 avg views; best engagement: Youtube 438 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.

Recommendations

Products & Services
  • Merchandise (t-shirts, hoodies)
  • Vinyl records of latest albums
  • Exclusive online concerts
  • Music lessons or workshops
  • Collaborative playlists on streaming platforms
  • Fan club memberships
  • Limited edition EPs
  • Behind-the-scenes content subscriptions
Marketing Angles
  • Highlight energetic live performances
  • Emphasize multicultural influences in music
  • Leverage festival appearances for promotion
  • Engage fans with interactive social media content
  • Create visually striking music videos
  • Promote collaborations with other artists
Content Themes
  • Behind-the-scenes of music video production
  • Live performance highlights
  • Fan stories and testimonials
  • Music creation process insights
  • Cultural influences on their music
  • Interactive Q&A sessions with fans
Partnership Brands
  • Clothing brands (streetwear)
  • Music streaming services
  • Festival organizers
  • Music equipment brands
  • Social media platforms (TikTok, Instagram)
  • Local food and beverage brands
  • Art and design brands
  • Youth-oriented tech companies
  • Travel brands for tour promotions
  • Sustainable product brands
Brand Category Score
Affinity data is not available yet for this artist. Use the “Open Full Social Media Report” button above to view current social stats.

Official Profiles

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Artist: Calva Louise

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

Platform%
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