Calum Scott Brand Affinity ranks highest Jollibee at 3.26% . Very Strong. Score DMDB 70.02% | Fanbase 65.69%

Calum Scott — pop artist from GB.

British singer-songwriter Calum Scott gained recognition after appearing on the 2015 season of Britain's Got Talent. His rendition of Robyn's "Dancing on My…

Calum Scott

Superstar

Country: GB | Gender: male | Artist ID: 11e81bd2-9a88-b982-9251-a0369fe50396

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Genres

poppopneo mellowindie cafe popmainstream poprockpop rock

Influential: 70.02% Fanbase: 65.69% Trending: 72.18%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 3.26% • Very Strong

As of 2025-09-09

10,055,993

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.02% | Fanbase 65.69% | Trending 72.18% | CAREER STAGE: SUPERSTAR

Biography

British singer-songwriter Calum Scott gained recognition after appearing on the 2015 season of Britain's Got Talent. His rendition of Robyn's "Dancing on My Own" propelled him to a recording career, leading to his gold-certified debut album, Only Human, in 2018. Following the success of his debut, Scott released a deluxe edition and a series of EPs before unveiling his second album, Bridges, in June 2022.

Born and raised in Beverley, Yorkshire, England, Scott initially pursued drumming before transitioning to singing at the encouragement of his sister. After winning a local competition, he joined a Maroon 5 tribute band and later formed the duo the Experiment. Scott's breakout moment came on Britain's Got Talent, where his performance of "Dancing on My Own" caught the attention of judge Simon Cowell. Despite not winning the competition, Scott's popularity allowed him to pursue music full-time, leading to a successful solo career with hits like "No Matter What" and "If You Ever Change Your Mind."

Report Date: 2025-09-09

Calum Scott draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, INDONESIA, PHILIPPINES. The skew is female-leaning (50%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 69,700 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Jollibee, Daniel Wellington, ASOS makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Calum Scott score 0.15% — Low bucket.

Brand: JollibeeBrand: Daniel WellingtonBrand: ASOS

Followers:10,055,993

Engagements:15,077

Rate:0.1%

Posts:3,200

Avg Likes:13,580

Avg Comments:3,281

Avg Views:86,158

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,055,993 · Engagements 15,077 · Rate 0.1% Posts 3,200 · Views 86,158 · Avg Likes 13,580 · Avg Comments 3,281 · Avg Views 86,158	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 33% 35-44: 7% 13-17: 7%	Largest: 18-24 (50%); next: 25-34 (33%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED STATES (14%) INDONESIA (14%) PHILIPPINES (9%) BRAZIL (9%) SOUTH AFRICA (6%)	Top regions: UNITED STATES (14%), INDONESIA (14%), PHILIPPINES (9%)
Platform Engagement	Instagram: 8,463 avg likes/post · Tiktok: 69,700 avg views/post · Youtube: 16,458 avg views/post	Best reach: Tiktok 69,700 avg views; best engagement: Instagram 8,463 avg likes

Top Brand Affinities

Jollibee

Score: 3.26

Daniel Wellington

Score: 3.22

ASOS

Score: 3.17

Pull&Bear

Score: 3.05

Lindt

Score: 3.03

Primark

Score: 3.00

Showtime

Score: 2.52

NBC

Score: 2.44

Petronas

Score: 2.36

Dolce & Gabbana

Score: 2.33

Sunnies Studios

Score: 2.23

Calvin Klein

Score: 2.22

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Top Brand Affinities

Brand	Category	Score
Jollibee		3.26
Daniel Wellington		3.22
ASOS		3.17
Pull&Bear		3.05
Lindt		3.03
Primark		3.00
Showtime		2.52
NBC		2.44
Petronas		2.36
Dolce & Gabbana		2.33
Sunnies Studios		2.23
Calvin Klein		2.22
Lollapalooza		2.16
Under Armour		2.16
Guinness		2.12
Coachella		1.99
Lacoste		1.96
Hollister Co		1.93
Target		1.91
Aperol		1.88
Bershka		1.87
Michael Kors		1.87
Huawei		1.85
Ray-Ban		1.76
shein		1.71
Lush		1.71
H&M		1.70
Fujifilm		1.70
Polaroid		1.68
HBO		1.63
Tarte Cosmetics		1.58
Guess		1.55
Bellagio		1.54
The North Face		1.54
Travelgram		1.54
Polo Ralph Lauren		1.53
Warner Bros		1.51
Starbucks		1.50
Vogue		1.48
SheInside		1.47
McDonald's		1.47
BBC		1.44
Zara		1.38
New Balance		1.38
Snapseed		1.38
Pokemon Go		1.36
Tommy Hilfiger		1.36
UNIQLO		1.36
Universal		1.35
Spotify Music		1.32