Calle 13

Calle 13 — pop artist from PR.

Calle 13 is a Puerto Rican alternative hip-hop group consisting of step-brothers Residente (René Pérez Joglar) and Visitante (Eduardo José Cabra Martínez),…

Influence: 70.33% Fanbase: 60.24% Trending: 75.37% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Cafecito • 8.63% • Very Strong

As of 2025-10-01

4,701,425

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 08:53:36 UTC

Genres

poplatin afrobeatrocklatin rockrock en espanolpuerto rican rockalternativelatin alternativehip-hop & raplatin hip hoprap concienciahip hoplatinlatinreggaeton

Biography

Calle 13 is a Puerto Rican alternative hip-hop group consisting of step-brothers Residente (René Pérez Joglar) and Visitante (Eduardo José Cabra Martínez), along with sister iLe (Ileana Cabra Joglar). Their music blends various genres and themes, with notable releases including their self-titled debut in 2005, Grammy-winning album "Residente o Visitante" in 2007, and platinum-certified "Multi-Viral" in 2014. Calle 13 has garnered numerous Latin Grammy awards and accolades within the Latin music industry. The group went on hiatus, with each member pursuing successful solo careers.

Residente and Visitante formed Calle 13 in 2004, signing with White Lion and releasing their debut album in 2005. The group gained momentum with hits like "¡Atrévete Te, Te!" and collaborations with artists like Nelly Furtado. Subsequent albums expanded their musical palette, and the members ventured into solo projects. iLe released "iLevitable" in 2016, while Visitante produced for various artists and won a Latin Grammy for Producer of the Year in 2017. In 2021 and 2022, Residente made headlines with a public feud with J Balvin and released singles addressing social and political issues. Despite solo endeavors, Calle 13 remains intact, according to Residente.

Top Brand Affinities

Report Date: 2025-10-01

Calle 13 is already in the conversation with 18-24 & 25-34 audiences in MEXICO, COLOMBIA, ARGENTINA. The audience is heavily male (63%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (885,309 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Cafecito, Movistar, Suavecito points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Calle 13 score 0.28% — Low bucket.

Brand: CafecitoBrand: MovistarBrand: Suavecito

Followers:4,701,425

Engagements:13,064

Rate:0.3%

Posts:318

Avg Likes:12,859

Avg Comments:412

Avg Views:985,718

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,701,425 · Engagements 13,064 · Rate 0.3% Posts 318 · Views 985,718 · Avg Likes 12,859 · Avg Comments 412 · Avg Views 985,718	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 35-44: 6% 13-17: 6%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	MEXICO (20%) COLOMBIA (18%) ARGENTINA (13%) UNITED STATES (7%) SPAIN (7%)	Top regions: MEXICO (20%), COLOMBIA (18%), ARGENTINA (13%)
Platform Engagement	Instagram: 319 avg likes/post · Tiktok: 100,409 avg views/post · Youtube: 885,309 avg views/post	Best reach: Youtube 885,309 avg views; best engagement: Youtube 6,894 avg likes

Top Brand Affinities

Cafecito

Score: 8.63

Movistar

Score: 7.98

Suavecito

Score: 7.82

VidaSana

Score: 5.31

Iberostar Hotels & Resorts

Score: 4.23

Lollapalooza

Score: 4.09

Tomorrowland

Score: 3.11

Marc Jacobs

Score: 2.91

A Game of Tones

Score: 2.46

Herbalife

Score: 2.29

Peugeot

Score: 2.28

Heineken

Score: 2.17

Brand	Category	Score
Cafecito		8.63
Movistar		7.98
Suavecito		7.82
VidaSana		5.31
Iberostar Hotels & Resorts		4.23
Lollapalooza		4.09
Tomorrowland		3.11
Marc Jacobs		2.91
A Game of Tones		2.46
Herbalife		2.29
Peugeot		2.28
Heineken		2.17
Aperol		1.79
shein		1.77
Pizza Lover		1.71
Jaguar		1.67
Fujifilm		1.55
musical.ly		1.51
Guess		1.42
Tesla Motors		1.39
SheInside		1.38
Suzuki		1.35
Renault		1.31
Cadillac		1.30
Lexus		1.28
UFC		1.27
Beats Electronics		1.27
Harley-Davidson		1.18
Honda		1.11
Spotify Music		1.11
Tommy Hilfiger		1.02
Walmart		1.02
Balenciaga		0.99
Toyota		0.99
Los Angeles Lakers		0.99
Coca-Cola		0.98
Pepsi		0.97
Lamborghini		0.96
Adobe		0.95
Converse		0.95
Chevrolet		0.95
Yamaha		0.90
SoundCloud		0.89
Prada		0.86
Marvel		0.85
NFL		0.85
Polaroid		0.82
MAC Cosmetics		0.81
HBO		0.80
Vans		0.80