Calle 13
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
4,691,446
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Residente and Visitante formed Calle 13 in 2004, signing with White Lion and releasing their debut album in 2005. The group gained momentum with hits like "¡Atrévete Te, Te!" and collaborations with artists like Nelly Furtado. Subsequent albums expanded their musical palette, and the members ventured into solo projects. iLe released "iLevitable" in 2016, while Visitante produced for various artists and won a Latin Grammy for Producer of the Year in 2017. In 2021 and 2022, Residente made headlines with a public feud with J Balvin and released singles addressing social and political issues. Despite solo endeavors, Calle 13 remains intact, according to Residente.
Calle 13 is already in the conversation with 18-24 & 25-34 audiences in MEXICO, COLOMBIA, ARGENTINA. The audience is heavily male (63%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (885,309 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Cafecito, Suavecito, Movistar points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,691,446 · Engagements 13,064 · Rate 0.3% Posts 318 · Views 985,718 · Avg Likes 12,859 · Avg Comments 412 · Avg Views 985,718 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 29% 13-17: 6% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (29%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
MEXICO (20%) COLOMBIA (15%) ARGENTINA (14%) UNITED STATES (7%) CHILE (6%) |
Top regions: MEXICO (20%), COLOMBIA (15%), ARGENTINA (14%) |
| Platform Engagement | Instagram: 319 avg likes/post · Tiktok: 100,409 avg views/post · Youtube: 885,309 avg views/post | Best reach: Youtube 885,309 avg views; best engagement: Youtube 6,894 avg likes |
Top Brand Affinities
Cafecito
Suavecito
Movistar
VidaSana
Iberostar Hotels & Resorts
Lollapalooza
Tomorrowland
Marc Jacobs
Herbalife
A Game of Tones
Peugeot
Heineken
| Brand | Category | Score |
|---|---|---|
| Cafecito | 7.69 | |
| Suavecito | 7.18 | |
| Movistar | 6.98 | |
| VidaSana | 5.27 | |
| Iberostar Hotels & Resorts | 4.18 | |
| Lollapalooza | 4.04 | |
| Tomorrowland | 3.09 | |
| Marc Jacobs | 2.88 | |
| Herbalife | 2.45 | |
| A Game of Tones | 2.41 | |
| Peugeot | 2.29 | |
| Heineken | 2.02 | |
| Budweiser | 1.93 | |
| Aperol | 1.82 | |
| shein | 1.77 | |
| Pizza Lover | 1.69 | |
| Jaguar | 1.66 | |
| Fujifilm | 1.56 | |
| musical.ly | 1.43 | |
| Tesla Motors | 1.40 | |
| SheInside | 1.39 | |
| Renault | 1.31 | |
| Guess | 1.29 | |
| Cadillac | 1.29 | |
| UFC | 1.27 | |
| Beats Electronics | 1.26 | |
| Pepsi | 1.18 | |
| Suzuki | 1.15 | |
| Spotify Music | 1.14 | |
| Lexus | 1.14 | |
| Honda | 1.11 | |
| SoundCloud | 1.10 | |
| Toyota | 1.08 | |
| Chevrolet | 1.04 | |
| Lamborghini | 1.02 | |
| Walmart | 1.01 | |
| Tommy Hilfiger | 1.01 | |
| Balenciaga | 0.99 | |
| Los Angeles Lakers | 0.98 | |
| Coca-Cola | 0.97 | |
| Adobe | 0.95 | |
| Converse | 0.94 | |
| HBO | 0.91 | |
| Marvel | 0.89 | |
| Prada | 0.86 | |
| Yamaha | 0.86 | |
| NFL | 0.84 | |
| Universal | 0.82 | |
| Polaroid | 0.82 | |
| MAC Cosmetics | 0.81 |
Official Profiles
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LoginArtist: Calle 13
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streams & Royalties
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| Royalties | $0.00 | $0.00 | +0.00 |
