Caligula’s Horse

Caligula’s Horse

Country: AU

Influential: 53.65% Fanbase: 27.51% Trending: 66.72%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 64.28% • Very Strong

As of 2025-08-16

52,817

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

Updated 2025-10-03 18:51:23 UTC

Genres

rockrockprogressive rockmetaldjentprogressive metalmetal

Scores

Score: DMDB 53.70% | Fanbase 27.50% | Trending 66.70% | CAREER STAGE: MID_LEVEL

Biography

Caligula’s Horse, the Australian progressive metal band from Brisbane, has released their 6th studio album, Charcoal Grace, via InsideOutMusic. The album intertwines raw rock power with profound emotional depth, reflecting the band's experiences during the pandemic and aiming for catharsis and hope in the face of despair. Drawing inspiration from a diverse range of artists like Pain of Salvation, King Crimson, and Jeff Buckley, Caligula’s Horse’s vibrant and emotive music has garnered a strong following worldwide.
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Caligula’s Horse Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

Caligula’s Horse reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, AUSTRALIA, BRAZIL. The demographic tilt is heavily male (87%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 23,048 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ampeg, Pro Tools, Akg suggests organic collaborations in Merchandise (T-shirts, hoodies), Vinyl records of latest album, Digital downloads of music. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Caligula’s Horse score 2.53%Strong bucket.
Brand: AmpegBrand: Pro ToolsBrand: Akg Product: Merchandise (T-shirts, hoodies)Product: Vinyl records of latest albumProduct: Digital downloads of music
Followers:52,817
Engagements:1,337
Rate:2.5%
Posts:1,073
Views:23,048
Avg Likes:1,301
Avg Comments:56
Avg Views:23,048

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 52,817 · Engagements 1,337 · Rate 2.5%
Posts 1,073 · Views 23,048 · Avg Likes 1,301 · Avg Comments 56 · Avg Views 23,048
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 45%
18-24: 33%
35-44: 14%
45-64: 5%
Largest: 25-34 (45%); next: 18-24 (33%)
Gender Split Female: 13%
Male: 87%
Non-binary/Other: 0%
Skews male (87%)
Top Countries UNITED STATES (25%)
AUSTRALIA (13%)
BRAZIL (7%)
UNITED KINGDOM (6%)
CANADA (4%)
Top regions: UNITED STATES (25%), AUSTRALIA (13%), BRAZIL (7%)
Platform Engagement Instagram: 929 avg likes/post · Youtube: 23,048 avg views/post Best reach: Youtube 23,048 avg views; best engagement: Instagram 929 avg likes

Top Brand Affinities

Ampeg
Audio & Music Gear
Score: 64.28
Pro Tools
Tools, DIY & Garden
Score: 31.07
Akg
Audio & Music Gear
Score: 29.17
Sennheiser
Audio & Music Gear
Score: 25.70
MOOG
Automotive
Score: 21.07
Bloodborne
Gaming & Esports (Software/Titles)
Score: 12.90
Ableton
Audio & Music Gear
Score: 12.69
Qantas
Travel & Hospitality
Score: 9.02
Spotify Music
Entertainment & Media
Score: 8.91
Movistar
Telecom & Internet Services
Score: 8.48
Amazon Music
Entertainment & Media
Score: 7.88
Square Enix
Entertainment
Score: 7.59

Recommendations

Products & Services
  • Merchandise (T-shirts, hoodies)
  • Vinyl records of latest album
  • Digital downloads of music
  • Exclusive behind-the-scenes content
  • VIP concert experiences
  • Music lessons or workshops
  • Collaborative music projects
  • Fan club memberships
Marketing Angles
  • Emphasize emotional connection in music
  • Highlight the band's progressive rock roots
  • Leverage storytelling from pandemic experiences
  • Engage fans with interactive social media content
  • Promote music as a form of catharsis and hope
  • Utilize nostalgia for classic rock influences
Content Themes
  • Behind-the-scenes of album creation
  • Fan stories and testimonials
  • Live performance snippets
  • Music theory breakdowns of songs
  • Collaborations with other artists
  • Q&A sessions with band members
Partnership Brands
  • Ampeg
  • Sennheiser
  • Pro Tools
  • Spotify Music
  • Ableton
  • Qantas
  • Amazon Music
  • Bloodborne
  • Final Fantasy
  • Jack Daniels
  • Yamaha
  • Activision Blizzard
  • PlayStation
  • Nvidia
  • Lush
  • Dr. Martens
Brand Category Score
Ampeg Audio & Music Gear 64.28
Pro Tools Tools, DIY & Garden 31.07
Akg Audio & Music Gear 29.17
Sennheiser Audio & Music Gear 25.70
MOOG Automotive 21.07
Bloodborne Gaming & Esports (Software/Titles) 12.90
Ableton Audio & Music Gear 12.69
Qantas Travel & Hospitality 9.02
Spotify Music Entertainment & Media 8.91
Movistar Telecom & Internet Services 8.48
Amazon Music Entertainment & Media 7.88
Square Enix Entertainment 7.59
Final Fantasy Gaming & Esports (Software/Titles) 7.55
The Witcher Entertainment 6.94
Capcom Gaming & Esports (Software/Titles) 5.66
Fallout Gaming & Esports (Software/Titles) 5.44
Sega Entertainment 4.60
Kickstarter E-commerce & Marketplaces 4.36
Resident Evil Gaming & Esports (Software/Titles) 4.25
Bethesda Softworks Gaming & Esports (Software/Titles) 4.10
Mortal Kombat Gaming & Esports (Software/Titles) 4.09
Nintendo Gaming & Esports (Software/Titles) 3.77
Star Wars Entertainment 3.70
SoundCloud Entertainment 3.62
Nvidia Consumer Electronics 3.57
Holden Automotive 3.52
Columbia Pictures Entertainment 3.49
Showtime Entertainment 3.33
Comedy Central Entertainment 3.32
Omega Jewelry & Watches 3.23
Jack Daniels Beverages 3.14
Yamaha Consumer Electronics 2.98
Matrix Beauty & Personal Care 2.95
Warner Bros Entertainment 2.94
NHL Sports & Outdoors 2.92
HBO Entertainment & Media 2.90
Beats Electronics Audio & Music Gear 2.82
Lush Beauty & Personal Care 2.69
Activision Blizzard Gaming & Esports (Software/Titles) 2.51
PlayStation Gaming & Esports (Software/Titles) 2.49
Sony Consumer Electronics 2.48
Ubisoft Gaming & Esports (Software/Titles) 2.39
AMC Entertainment 2.36
Nickelodeon Entertainment 2.33
Dr. Martens Apparel & Fashion 2.30
Lego Toys & Games 2.26
Pokemon Go Gaming & Esports (Software/Titles) 2.25
Guinness Alcoholic Beverages 2.23
Tinder Technology 2.19
Fujifilm Cameras & Photography 2.13

Official Profiles

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Artist: Caligula’s Horse

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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