
Calema
Genres
0
Total Streams
2,043,555
Social Media Followers
00:00:00
Hours Airplay
Biography
In 2009, they sought a shorter name with a deeper meaning and mutually chose Calema. Calema refers to a special wave on the African coast, symbolizing how waves always bring something to the shore. Calema brings music, smiles, emotions, culture, and the warmth of São Tomé. They have participated in various competitions from a young age, winning Lusartist and starting work on their debut album "Bomu Kêlê" (Let's Believe in Creole). With songs in Creole and Portuguese, they composed all the tracks, showcasing their surprising mix of clear, powerful voices. Their humble personalities, charismatic musicianship, and angelic presence have left a lasting impression wherever they go.
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Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 2,043,555 · Engagements 23,174 · Rate 1.1% Posts 2,192 · Views 223,606 · Avg Likes 22,399 · Avg Comments 338 · Avg Views 223,606 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
Age Breakdown |
18-24: 40% 25-34: 37% 35-44: 13% 45-64: 5% |
Largest: 18-24 (40%); next: 25-34 (37%) |
Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
Top Countries |
PORTUGAL (41%) BRAZIL (15%) FRANCE (7%) SOUTH AFRICA (5%) ANGOLA (5%) |
Top regions: PORTUGAL (41%), BRAZIL (15%), FRANCE (7%) |
Platform Engagement | Instagram: 12,070 avg likes/post · Tiktok: 127,700 avg views/post · Youtube: 95,906 avg views/post | Best reach: Tiktok 127,700 avg views; best engagement: Instagram 12,070 avg likes |
Top Brand Affinities
Parfois
Kiabi
Accor Hotels
Cluse
Boticario
Zalando
Galeries Lafayette
Massimo Dutti
Havaianas
Pull&Bear
Riachuelo
Itaipava
Brand | Category | Score |
---|---|---|
Parfois | Apparel & Fashion | 59.97 |
Kiabi | Apparel & Fashion | 27.73 |
Accor Hotels | Travel & Hospitality | 18.34 |
Cluse | Jewelry & Watches | 17.03 |
Boticario | Beauty & Personal Care | 14.72 |
Zalando | Apparel & Fashion | 12.42 |
Galeries Lafayette | Apparel & Fashion | 11.01 |
Massimo Dutti | Apparel & Fashion | 9.48 |
Havaianas | Footwear | 8.97 |
Pull&Bear | Apparel & Fashion | 8.15 |
Riachuelo | Apparel & Fashion | 7.59 |
Itaipava | Beverages | 7.28 |
JACQUEMUS | Apparel & Fashion | 6.94 |
Bershka | Apparel & Fashion | 6.54 |
Calzedonia | Apparel & Fashion | 6.33 |
Moda Praia | Apparel & Fashion | 6.21 |
Guerlain | Beauty & Personal Care | 6.08 |
KARL LAGERFELD | Apparel & Fashion | 5.60 |
Lacoste | Apparel & Fashion | 4.64 |
Longchamp | Accessories (Bags, Eyewear, Etc.) | 4.41 |
Stradivarius | Apparel & Fashion | 4.18 |
Garnier | Beauty & Personal Care | 4.16 |
Iberostar Hotels & Resorts | Travel & Hospitality | 3.73 |
Kiko | Beauty & Personal Care | 3.53 |
L'Oréal Paris | Beauty & Personal Care | 3.51 |
Rover | Automotive | 3.50 |
Primark | Apparel & Fashion | 3.28 |
Marc Jacobs | Apparel & Fashion | 3.26 |
UEFA | Sports & Outdoors | 3.22 |
shein | Apparel & Fashion | 3.15 |
Zara | Apparel & Fashion | 3.05 |
SheInside | Apparel & Fashion | 2.75 |
Lancôme | Beauty & Personal Care | 2.66 |
Babybump | Baby, Kids & Maternity | 2.64 |
Alfa Romeo | Automotive | 2.59 |
NBC | Entertainment & Media | 2.45 |
Avon | Beauty & Personal Care | 2.42 |
Pandora | Jewelry & Watches | 2.36 |
Calvin Klein | Apparel & Fashion | 2.34 |
Christian Louboutin | Apparel & Fashion | 2.33 |
Timberland | Apparel & Fashion | 2.29 |
FashionNova | Apparel & Fashion | 2.24 |
Fila | Apparel & Fashion | 2.20 |
Herbalife | Health & Wellness | 2.15 |
ASOS | Apparel & Fashion | 2.13 |
SWAROVSKI | Jewelry & Watches | 2.13 |
Heineken | Alcoholic Beverages | 1.96 |
Hermès | Luxury & Designer | 1.95 |
Carrefour | Grocery & Pantry | 1.93 |
Guess | Apparel & Fashion | 1.86 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
Platform | Total | Royalty ($) | % | |
---|---|---|---|---|
[+] |
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0 | 0.00 | 0.00% |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
No spins for today. |
Popularity (2025-08-23)
Platform | % |
---|---|
No data. |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
Platform | 2025-08-22 | 2025-08-23 | Change |
---|
Popularity Change (%)
Platform | 2025-08-22 | 2025-08-23 | Change |
---|
Streaming Audience Growth
Platform | 2025-08-22 | 2025-08-23 | Change |
---|
Radio Airplay Change (min)
Song | 2025-08-19 | 2025-08-21 | Change |
---|---|---|---|
11e840a1-911d-9fa4-8b5f-aa1c026db3d8 | 0.00 | 3.38 | +3.38 |
20f26a17-ce2e-43fd-93ce-490854b42843 | 0.00 | 4.13 | +4.13 |
38a17b8b-3ae2-4ab8-aed0-0e6e9a6f6eb4 | 15.10 | 23.73 | +8.63 |
420ba5bd-6040-4231-beaf-226dcec5f034 | 27.62 | 27.78 | +0.17 |
6478b7cd-82c4-4b8e-8ece-b504bacf89d2 | 3.68 | 0.08 | -3.60 |
723a1986-45fa-11ea-9b5c-801844ee83a6 | 15.05 | 11.10 | -3.95 |
7d5a3224-d9db-466c-b037-3bfbfc52517c | 10.67 | 15.63 | +4.97 |
9e891419-7dec-4a04-a838-60962aad3c15 | 8.40 | 8.02 | -0.38 |
c3386bc7-1270-461e-9469-7ded2a0cd574 | 6.10 | 6.58 | +0.48 |
c7415976-219c-11ea-b67e-a81e84f2a475 | 0.00 | 3.37 | +3.37 |
Streams & Royalties
Metric | 2025-08-22 | 2025-08-23 | Change |
---|---|---|---|
Streams | 0 | 0 | +0 |
Royalties | $0.00 | $0.00 | +0.00 |