
Calema
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
2,043,555
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 18:44:25 UTC
Genres
Biography
In 2009, they sought a shorter name with a deeper meaning and mutually chose Calema. Calema refers to a special wave on the African coast, symbolizing how waves always bring something to the shore. Calema brings music, smiles, emotions, culture, and the warmth of São Tomé. They have participated in various competitions from a young age, winning Lusartist and starting work on their debut album "Bomu Kêlê" (Let's Believe in Creole). With songs in Creole and Portuguese, they composed all the tracks, showcasing their surprising mix of clear, powerful voices. Their humble personalities, charismatic musicianship, and angelic presence have left a lasting impression wherever they go.
Calema is a clear fit for 18-24 & 25-34 audiences with strength across PORTUGAL, BRAZIL, FRANCE. The audience is heavily female (55%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (127,700 avg views per post); Instagram builds the community layer. Affinity data highlights Parfois, Kiabi, Accor Hotels, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 2,043,555 · Engagements 23,174 · Rate 1.1% Posts 2,192 · Views 223,606 · Avg Likes 22,399 · Avg Comments 338 · Avg Views 223,606 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 40% 25-34: 37% 35-44: 13% 45-64: 5% |
Largest: 18-24 (40%); next: 25-34 (37%) |
Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
Top Countries |
PORTUGAL (41%) BRAZIL (15%) FRANCE (7%) SOUTH AFRICA (5%) ANGOLA (5%) |
Top regions: PORTUGAL (41%), BRAZIL (15%), FRANCE (7%) |
Platform Engagement | Instagram: 12,070 avg likes/post · Tiktok: 127,700 avg views/post · Youtube: 95,906 avg views/post | Best reach: Tiktok 127,700 avg views; best engagement: Instagram 12,070 avg likes |
Top Brand Affinities
Parfois
Kiabi
Accor Hotels
Cluse
Boticario
Zalando
Galeries Lafayette
Massimo Dutti
Havaianas
Pull&Bear
Riachuelo
Itaipava
Brand | Category | Score |
---|---|---|
Parfois | Apparel & Fashion | 59.97 |
Kiabi | Apparel & Fashion | 27.73 |
Accor Hotels | Travel & Hospitality | 18.34 |
Cluse | Jewelry & Watches | 17.03 |
Boticario | Beauty & Personal Care | 14.72 |
Zalando | Apparel & Fashion | 12.42 |
Galeries Lafayette | Apparel & Fashion | 11.01 |
Massimo Dutti | Apparel & Fashion | 9.48 |
Havaianas | Footwear | 8.97 |
Pull&Bear | Apparel & Fashion | 8.15 |
Riachuelo | Apparel & Fashion | 7.59 |
Itaipava | Beverages | 7.28 |
JACQUEMUS | Apparel & Fashion | 6.94 |
Bershka | Apparel & Fashion | 6.54 |
Calzedonia | Apparel & Fashion | 6.33 |
Moda Praia | Apparel & Fashion | 6.21 |
Guerlain | Beauty & Personal Care | 6.08 |
KARL LAGERFELD | Apparel & Fashion | 5.60 |
Lacoste | Apparel & Fashion | 4.64 |
Longchamp | Accessories (Bags, Eyewear, Etc.) | 4.41 |
Stradivarius | Apparel & Fashion | 4.18 |
Garnier | Beauty & Personal Care | 4.16 |
Iberostar Hotels & Resorts | Travel & Hospitality | 3.73 |
Kiko | Beauty & Personal Care | 3.53 |
L'Oréal Paris | Beauty & Personal Care | 3.51 |
Rover | Automotive | 3.50 |
Primark | Apparel & Fashion | 3.28 |
Marc Jacobs | Apparel & Fashion | 3.26 |
UEFA | Sports & Outdoors | 3.22 |
shein | Apparel & Fashion | 3.15 |
Zara | Apparel & Fashion | 3.05 |
SheInside | Apparel & Fashion | 2.75 |
Lancôme | Beauty & Personal Care | 2.66 |
Babybump | Baby, Kids & Maternity | 2.64 |
Alfa Romeo | Automotive | 2.59 |
NBC | Entertainment & Media | 2.45 |
Avon | Beauty & Personal Care | 2.42 |
Pandora | Jewelry & Watches | 2.36 |
Calvin Klein | Apparel & Fashion | 2.34 |
Christian Louboutin | Apparel & Fashion | 2.33 |
Timberland | Apparel & Fashion | 2.29 |
FashionNova | Apparel & Fashion | 2.24 |
Fila | Apparel & Fashion | 2.20 |
Herbalife | Health & Wellness | 2.15 |
ASOS | Apparel & Fashion | 2.13 |
SWAROVSKI | Jewelry & Watches | 2.13 |
Heineken | Alcoholic Beverages | 1.96 |
Hermès | Luxury & Designer | 1.95 |
Carrefour | Grocery & Pantry | 1.93 |
Guess | Apparel & Fashion | 1.86 |
Official Profiles
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LoginArtist: Calema
The map shows every radio station that aired Calema today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 09:26:25 | Leva Tudo | Cidade | Lisbon, PT | 10 |
2025-08-21 09:24:03 | Preparado (feat. Calema) | Radio Alfa | Paris, FR | 238 |
2025-08-21 08:57:51 | A Nossa Dança | Rádio Lagoa | Lagoa, PT | 168 |
2025-08-21 08:47:53 | Te Amo - DJ Youcef Remix | Prvi karlovački - WOW Hits | Karlovac, HR | 200 |
2025-08-21 08:46:39 | Respirar | RFM | Lisbon, PT | 218 |
2025-08-21 08:40:09 | Emmène Moi | Fréquence Plus | Beaune, FR | 217 |
2025-08-21 08:29:18 | Te Amo - DJ Youcef Remix | NRJ Réunion | Saint-Denis, RE | 201 |
2025-08-21 08:13:48 | Te Amo | Rádio Renascença | Lisbon, PT | 243 |
2025-08-21 08:13:10 | Emmène Moi | Latina | Paris, FR | 165 |
2025-08-21 08:03:55 | Amar Pela Metade | Cidade | Lisbon, PT | 169 |
Popularity (2025-10-07)
Platform | % |
---|---|
No data. |