Calema

Calema

Country: ST | Artist ID: 11e83fe1-0f2f-ff5c-9c8f-aa1c026db3d8

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Genres

poppopportuguese poplatinkizombamusica santomense
Influential: 0.00% Fanbase: 0.00% Trending: 0.00%
Report Date: 2025-08-15

0

Total Streams

2,043,555

Social Media Followers

00:00:00

Hours Airplay

CAREER STAGE: MAINSTREAM

Biography

Fradique and António Mendes Ferreira were born in São Tomé and Príncipe, respectively in Roça Ribeira-Peixe in the south of the country in 1987 and in the capital São Tomé in 1992. Descending from a mix of Cabo Verdeans, Portuguese, and Angolares, they carry a diverse cultural heritage that led them to a passion for music. They attended primary education in São João dos Angolares, the capital of the Caué district, where they were part of the church choir of Santa Cruz dos Angolares.

In 2009, they sought a shorter name with a deeper meaning and mutually chose Calema. Calema refers to a special wave on the African coast, symbolizing how waves always bring something to the shore. Calema brings music, smiles, emotions, culture, and the warmth of São Tomé. They have participated in various competitions from a young age, winning Lusartist and starting work on their debut album "Bomu Kêlê" (Let's Believe in Creole). With songs in Creole and Portuguese, they composed all the tracks, showcasing their surprising mix of clear, powerful voices. Their humble personalities, charismatic musicianship, and angelic presence have left a lasting impression wherever they go.

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Report Date: 2025-08-15

Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection. Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Calema score 1.13%Moderate bucket.
Brand: Parfois Brand: Kiabi Brand: Accor Hotels
Followers:2,043,555
Engagements:23,174
Rate:1.1%
Posts:2,192
Views:223,606
Avg Likes:22,399
Avg Comments:338
Avg Views:223,606

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,043,555 · Engagements 23,174 · Rate 1.1%
Posts 2,192 · Views 223,606 · Avg Likes 22,399 · Avg Comments 338 · Avg Views 223,606
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality.
Age Breakdown 18-24: 40%
25-34: 37%
35-44: 13%
45-64: 5%
Largest: 18-24 (40%); next: 25-34 (37%)
Gender Split Female: 55%
Male: 45%
Non-binary/Other: 0%
Skews female (55%)
Top Countries PORTUGAL (41%)
BRAZIL (15%)
FRANCE (7%)
SOUTH AFRICA (5%)
ANGOLA (5%)
Top regions: PORTUGAL (41%), BRAZIL (15%), FRANCE (7%)
Platform Engagement Instagram: 12,070 avg likes/post · Tiktok: 127,700 avg views/post · Youtube: 95,906 avg views/post Best reach: Tiktok 127,700 avg views; best engagement: Instagram 12,070 avg likes

Top Brand Affinities

Parfois
Apparel & Fashion
Score: 59.97
Kiabi
Apparel & Fashion
Score: 27.73
Accor Hotels
Travel & Hospitality
Score: 18.34
Cluse
Jewelry & Watches
Score: 17.03
Boticario
Beauty & Personal Care
Score: 14.72
Zalando
Apparel & Fashion
Score: 12.42
Galeries Lafayette
Apparel & Fashion
Score: 11.01
Massimo Dutti
Apparel & Fashion
Score: 9.48
Havaianas
Footwear
Score: 8.97
Pull&Bear
Apparel & Fashion
Score: 8.15
Riachuelo
Apparel & Fashion
Score: 7.59
Itaipava
Beverages
Score: 7.28
Top Brand Affinities
Brand Category Score
Parfois Apparel & Fashion 59.97
Kiabi Apparel & Fashion 27.73
Accor Hotels Travel & Hospitality 18.34
Cluse Jewelry & Watches 17.03
Boticario Beauty & Personal Care 14.72
Zalando Apparel & Fashion 12.42
Galeries Lafayette Apparel & Fashion 11.01
Massimo Dutti Apparel & Fashion 9.48
Havaianas Footwear 8.97
Pull&Bear Apparel & Fashion 8.15
Riachuelo Apparel & Fashion 7.59
Itaipava Beverages 7.28
JACQUEMUS Apparel & Fashion 6.94
Bershka Apparel & Fashion 6.54
Calzedonia Apparel & Fashion 6.33
Moda Praia Apparel & Fashion 6.21
Guerlain Beauty & Personal Care 6.08
KARL LAGERFELD Apparel & Fashion 5.60
Lacoste Apparel & Fashion 4.64
Longchamp Accessories (Bags, Eyewear, Etc.) 4.41
Stradivarius Apparel & Fashion 4.18
Garnier Beauty & Personal Care 4.16
Iberostar Hotels & Resorts Travel & Hospitality 3.73
Kiko Beauty & Personal Care 3.53
L'Oréal Paris Beauty & Personal Care 3.51
Rover Automotive 3.50
Primark Apparel & Fashion 3.28
Marc Jacobs Apparel & Fashion 3.26
UEFA Sports & Outdoors 3.22
shein Apparel & Fashion 3.15
Zara Apparel & Fashion 3.05
SheInside Apparel & Fashion 2.75
Lancôme Beauty & Personal Care 2.66
Babybump Baby, Kids & Maternity 2.64
Alfa Romeo Automotive 2.59
NBC Entertainment & Media 2.45
Avon Beauty & Personal Care 2.42
Pandora Jewelry & Watches 2.36
Calvin Klein Apparel & Fashion 2.34
Christian Louboutin Apparel & Fashion 2.33
Timberland Apparel & Fashion 2.29
FashionNova Apparel & Fashion 2.24
Fila Apparel & Fashion 2.20
Herbalife Health & Wellness 2.15
ASOS Apparel & Fashion 2.13
SWAROVSKI Jewelry & Watches 2.13
Heineken Alcoholic Beverages 1.96
Hermès Luxury & Designer 1.95
Carrefour Grocery & Pantry 1.93
Guess Apparel & Fashion 1.86

Total Streams (2025-08-24)

Total: 0 — Est. Royalty: $0.00

Platform Total Royalty ($) %
[+] Anghami Anghami 0 0.00 0.00%
[+] Audiomack Audiomack 0 0.00 0.00%
[+] Jiosaavn Jiosaavn 0 0.00 0.00%
[+] Last.fm Last.fm 0 0.00 0.00%
[+] Pandora Pandora 0 0.00 0.00%
[+] Spotify Spotify 0 0.00 0.00%
[+] Tidal Tidal 0 0.00 0.00%
[+] Yandex Yandex 0 0.00 0.00%
[+] YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-08-24)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-08-23)

Platform%
No data.

Daily Report: 2025-08-22 ? 2025-08-23

Streams: 0 ? 0 (+0.00%)

Royalties: $0.00 ? $0.00 (+0.00)

Audience Growth (followers)
Platform2025-08-222025-08-23Change
Popularity Change (%)
Platform2025-08-222025-08-23Change
Streaming Audience Growth
Platform2025-08-222025-08-23Change
Radio Airplay Change (min)
Song2025-08-192025-08-21Change
11e840a1-911d-9fa4-8b5f-aa1c026db3d80.003.38+3.38
20f26a17-ce2e-43fd-93ce-490854b428430.004.13+4.13
38a17b8b-3ae2-4ab8-aed0-0e6e9a6f6eb415.1023.73+8.63
420ba5bd-6040-4231-beaf-226dcec5f03427.6227.78+0.17
6478b7cd-82c4-4b8e-8ece-b504bacf89d23.680.08-3.60
723a1986-45fa-11ea-9b5c-801844ee83a615.0511.10-3.95
7d5a3224-d9db-466c-b037-3bfbfc52517c10.6715.63+4.97
9e891419-7dec-4a04-a838-60962aad3c158.408.02-0.38
c3386bc7-1270-461e-9469-7ded2a0cd5746.106.58+0.48
c7415976-219c-11ea-b67e-a81e84f2a4750.003.37+3.37
Streams & Royalties
Metric2025-08-222025-08-23Change
Streams00+0
Royalties$0.00$0.00+0.00