Calema

Calema

Country: ST

Influence: 59.93% Fanbase: 42.92% Trending: 68.44% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Parfois • 59.97% • Very Strong

As of 2025-08-15

2,043,555

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 18:44:25 UTC

Genres

poppopportuguese poplatinkizombamusica santomense

Biography

Fradique and António Mendes Ferreira were born in São Tomé and Príncipe, respectively in Roça Ribeira-Peixe in the south of the country in 1987 and in the capital São Tomé in 1992. Descending from a mix of Cabo Verdeans, Portuguese, and Angolares, they carry a diverse cultural heritage that led them to a passion for music. They attended primary education in São João dos Angolares, the capital of the Caué district, where they were part of the church choir of Santa Cruz dos Angolares.

In 2009, they sought a shorter name with a deeper meaning and mutually chose Calema. Calema refers to a special wave on the African coast, symbolizing how waves always bring something to the shore. Calema brings music, smiles, emotions, culture, and the warmth of São Tomé. They have participated in various competitions from a young age, winning Lusartist and starting work on their debut album "Bomu Kêlê" (Let's Believe in Creole). With songs in Creole and Portuguese, they composed all the tracks, showcasing their surprising mix of clear, powerful voices. Their humble personalities, charismatic musicianship, and angelic presence have left a lasting impression wherever they go.

Calema Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Calema is a clear fit for 18-24 & 25-34 audiences with strength across PORTUGAL, BRAZIL, FRANCE. The audience is heavily female (55%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (127,700 avg views per post); Instagram builds the community layer. Affinity data highlights Parfois, Kiabi, Accor Hotels, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Calema score 1.13%Moderate bucket.
Brand: ParfoisBrand: KiabiBrand: Accor Hotels
Followers:2,043,555
Engagements:23,174
Rate:1.1%
Posts:2,192
Views:223,606
Avg Likes:22,399
Avg Comments:338
Avg Views:223,606

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,043,555 · Engagements 23,174 · Rate 1.1%
Posts 2,192 · Views 223,606 · Avg Likes 22,399 · Avg Comments 338 · Avg Views 223,606
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 40%
25-34: 37%
35-44: 13%
45-64: 5%
Largest: 18-24 (40%); next: 25-34 (37%)
Gender Split Female: 55%
Male: 45%
Non-binary/Other: 0%
Skews female (55%)
Top Countries PORTUGAL (41%)
BRAZIL (15%)
FRANCE (7%)
SOUTH AFRICA (5%)
ANGOLA (5%)
Top regions: PORTUGAL (41%), BRAZIL (15%), FRANCE (7%)
Platform Engagement Instagram: 12,070 avg likes/post · Tiktok: 127,700 avg views/post · Youtube: 95,906 avg views/post Best reach: Tiktok 127,700 avg views; best engagement: Instagram 12,070 avg likes

Top Brand Affinities

Parfois
Apparel & Fashion
Score: 59.97
Kiabi
Apparel & Fashion
Score: 27.73
Accor Hotels
Travel & Hospitality
Score: 18.34
Cluse
Jewelry & Watches
Score: 17.03
Boticario
Beauty & Personal Care
Score: 14.72
Zalando
Apparel & Fashion
Score: 12.42
Galeries Lafayette
Apparel & Fashion
Score: 11.01
Massimo Dutti
Apparel & Fashion
Score: 9.48
Havaianas
Footwear
Score: 8.97
Pull&Bear
Apparel & Fashion
Score: 8.15
Riachuelo
Apparel & Fashion
Score: 7.59
Itaipava
Beverages
Score: 7.28
Brand Category Score
Parfois Apparel & Fashion 59.97
Kiabi Apparel & Fashion 27.73
Accor Hotels Travel & Hospitality 18.34
Cluse Jewelry & Watches 17.03
Boticario Beauty & Personal Care 14.72
Zalando Apparel & Fashion 12.42
Galeries Lafayette Apparel & Fashion 11.01
Massimo Dutti Apparel & Fashion 9.48
Havaianas Footwear 8.97
Pull&Bear Apparel & Fashion 8.15
Riachuelo Apparel & Fashion 7.59
Itaipava Beverages 7.28
JACQUEMUS Apparel & Fashion 6.94
Bershka Apparel & Fashion 6.54
Calzedonia Apparel & Fashion 6.33
Moda Praia Apparel & Fashion 6.21
Guerlain Beauty & Personal Care 6.08
KARL LAGERFELD Apparel & Fashion 5.60
Lacoste Apparel & Fashion 4.64
Longchamp Accessories (Bags, Eyewear, Etc.) 4.41
Stradivarius Apparel & Fashion 4.18
Garnier Beauty & Personal Care 4.16
Iberostar Hotels & Resorts Travel & Hospitality 3.73
Kiko Beauty & Personal Care 3.53
L'Oréal Paris Beauty & Personal Care 3.51
Rover Automotive 3.50
Primark Apparel & Fashion 3.28
Marc Jacobs Apparel & Fashion 3.26
UEFA Sports & Outdoors 3.22
shein Apparel & Fashion 3.15
Zara Apparel & Fashion 3.05
SheInside Apparel & Fashion 2.75
Lancôme Beauty & Personal Care 2.66
Babybump Baby, Kids & Maternity 2.64
Alfa Romeo Automotive 2.59
NBC Entertainment & Media 2.45
Avon Beauty & Personal Care 2.42
Pandora Jewelry & Watches 2.36
Calvin Klein Apparel & Fashion 2.34
Christian Louboutin Apparel & Fashion 2.33
Timberland Apparel & Fashion 2.29
FashionNova Apparel & Fashion 2.24
Fila Apparel & Fashion 2.20
Herbalife Health & Wellness 2.15
ASOS Apparel & Fashion 2.13
SWAROVSKI Jewelry & Watches 2.13
Heineken Alcoholic Beverages 1.96
Hermès Luxury & Designer 1.95
Carrefour Grocery & Pantry 1.93
Guess Apparel & Fashion 1.86

Official Profiles

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Artist: Calema

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Calema today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 09:26:25 Leva Tudo Cidade Lisbon, PT 10
2025-08-21 09:24:03 Preparado (feat. Calema) Radio Alfa Paris, FR 238
2025-08-21 08:57:51 A Nossa Dança Rádio Lagoa Lagoa, PT 168
2025-08-21 08:47:53 Te Amo - DJ Youcef Remix Prvi karlovački - WOW Hits Karlovac, HR 200
2025-08-21 08:46:39 Respirar RFM Lisbon, PT 218
2025-08-21 08:40:09 Emmène Moi Fréquence Plus Beaune, FR 217
2025-08-21 08:29:18 Te Amo - DJ Youcef Remix NRJ Réunion Saint-Denis, RE 201
2025-08-21 08:13:48 Te Amo Rádio Renascença Lisbon, PT 243
2025-08-21 08:13:10 Emmène Moi Latina Paris, FR 165
2025-08-21 08:03:55 Amar Pela Metade Cidade Lisbon, PT 169

Popularity (2025-10-07)

Platform%
No data.

Trending Artist