Calcium

Calcium

Country: US | Gender: male

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Influential: 52.21% Fanbase: 24.91% Trending: 65.86%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 280.72% • Very Strong

As of 2025-09-08

80,833

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 18:49:26 UTC

Genres

electronicelectronicdubstep

Scores

Score: DMDB 52.20% | Fanbase 24.90% | Trending 65.90% | CAREER STAGE: MID_LEVEL

Biography

Hailing from Texas, Calcium (Adam Cooley) has swiftly made his mark in the electronic music realm with his innovative blend of dubstep and riddim. Garnering support from dubstep heavyweights like Excision, Kayzo, Svdden Death, and Subtronics, Calcium has distinguished himself with his boundary-pushing sound. In 2021, he dropped consecutive EPs on Never Say Die Records and Disciple, setting the stage for a momentous 2022 that includes a Bassrush EP release, a performance at Beyond Wonderland, and a festival tour alongside Excision, solidifying his status as a rising star in the electronic music scene.
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Calcium Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-08

Calcium reliably reaches 25-34 & 18-24 audiences in UNITED STATES, CANADA, MEXICO. The base is heavily male (75%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Instagram (2,253 avg likes per post); Instagram layers on depth and replies. The audience sits near iHeartRaves, Phase One, Ableton, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Calcium score 2.79% — Strong bucket.
Brand: iHeartRavesBrand: Phase OneBrand: Ableton
Followers:80,833
Engagements:2,253
Rate:2.8%
Posts:215
Views:0
Avg Likes:2,253
Avg Comments:64
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 80,833 · Engagements 2,253 · Rate 2.8%
Posts 215 · Views 0 · Avg Likes 2,253 · Avg Comments 64 · Avg Views 0 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 47%
18-24: 39%
35-44: 9%
13-17: 4%
 Largest: 25-34 (47%); next: 18-24 (39%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0% 		Skews male (75%)
Top Countries UNITED STATES (68%)
CANADA (7%)
MEXICO (4%)
AUSTRALIA (3%)
FRANCE (1%)
 Top regions: UNITED STATES (68%), CANADA (7%), MEXICO (4%)
Platform Engagement Instagram: 2,253 avg likes/post best engagement: Instagram 2,253 avg likes

Top Brand Affinities

iHeartRaves
Score: 280.72
Phase One
Score: 251.45
Ableton
Score: 47.47
Pioneer
Score: 43.77
SoundCloud
Score: 23.85
Live Nation
Score: 22.94
Trancefamily
Score: 22.79
Zumiez
Score: 18.98
Chop-Chop
Score: 16.32
Mixcloud
Score: 15.32
Tomorrowland
Score: 13.54
Alphalete
Score: 11.70
Top Brand Affinities
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Brand Category Score
iHeartRaves 280.72
Phase One 251.45
Ableton 47.47
Pioneer 43.77
SoundCloud 23.85
Live Nation 22.94
Trancefamily 22.79
Zumiez 18.98
Chop-Chop 16.32
Mixcloud 15.32
Tomorrowland 13.54
Alphalete 11.70
Lollapalooza 10.23
Beats Electronics 7.13
Bud Light 5.26
Coachella 5.23
Pixar 4.85
Spotify Music 4.70
Mulberry 4.68
Coors 4.47
Mortal Kombat 3.81
Taco Bell 3.80
Verizon 3.67
Acura 3.54
Grand Theft Auto 3.06
Monster Beverage 2.93
Chrysler 2.78
Comedy Central 2.77
Hennessy 2.76
Scion 2.55
Gymshark 2.48
Vans 2.35
Busch 2.34
Budweiser 2.33
Subaru 2.32
Supreme 2.30
Red Bull 2.27
Tinder 2.20
Call of Duty 2.15
Chipotle Mexican Grill 2.00
Dodge 1.98
Paramount Pictures 1.94
Transformers 1.89
Hollister Co 1.88
Jeep 1.85
Mazda 1.79
Ubisoft 1.77
Bellagio 1.75
Pepsi 1.74
The North Face 1.74

Official Profiles

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Artist: Calcium

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Radio Spins (2025-10-03)

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Popularity (2025-10-02)

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