Cal Scruby
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
927,336
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-07 18:52:46 UTC
Genres
Biography
Cal Scruby is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (79%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (6,430 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mapfre, Arctic Fox hair Color, Pro Tools points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 927,336 · Engagements 5,238 · Rate 0.6% Posts 1,616 · Views 11,248 · Avg Likes 5,124 · Avg Comments 184 · Avg Views 11,248 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 37% 35-44: 8% 13-17: 4% |
Largest: 18-24 (49%); next: 25-34 (37%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (63%) CANADA (7%) UNITED KINGDOM (4%) AUSTRALIA (2%) BRAZIL (2%) |
Top regions: UNITED STATES (63%), CANADA (7%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 4,082 avg likes/post · Tiktok: 6,430 avg views/post · Youtube: 4,818 avg views/post | Best reach: Tiktok 6,430 avg views; best engagement: Instagram 4,082 avg likes |
Top Brand Affinities
Mapfre
Arctic Fox hair Color
Pro Tools
Borderlands
ESPN
SoundCloud
Kroger
Ableton
Bud Light
Hot Topic
Champion
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Mapfre | 21.19 | |
| Arctic Fox hair Color | 16.40 | |
| Pro Tools | 11.12 | |
| Borderlands | 8.84 | |
| ESPN | 7.28 | |
| SoundCloud | 6.71 | |
| Kroger | 6.49 | |
| Ableton | 6.07 | |
| Bud Light | 5.99 | |
| Hot Topic | 5.94 | |
| Champion | 5.55 | |
| Beats Electronics | 5.46 | |
| Comedy Central | 5.29 | |
| Fallout | 4.87 | |
| Steve Madden | 4.73 | |
| Taco Bell | 4.64 | |
| Coors | 4.47 | |
| FashionNova | 4.41 | |
| Nice Kicks | 4.36 | |
| NFL | 4.36 | |
| Mortal Kombat | 4.34 | |
| iHeartRadio Music Awards | 4.33 | |
| Los Angeles Lakers | 4.26 | |
| NORDSTROM | 4.18 | |
| Margaritaville | 4.15 | |
| Sneakerhead | 4.08 | |
| Urban Outfitters | 3.91 | |
| Coachella | 3.83 | |
| MTV | 3.81 | |
| GMC | 3.81 | |
| Hennessy | 3.78 | |
| Lollapalooza | 3.77 | |
| Acura | 3.75 | |
| Gatorade | 3.54 | |
| Spotify Music | 3.50 | |
| NBC | 3.41 | |
| Busch | 3.38 | |
| NBA | 3.31 | |
| Fenty beauty | 3.20 | |
| Chipotle Mexican Grill | 3.07 | |
| Supreme | 3.07 | |
| Kodak | 3.04 | |
| Lululemon Athletica | 3.01 | |
| Oakley | 2.98 | |
| Nickelodeon | 2.98 | |
| NHL | 2.92 | |
| Carhartt | 2.84 | |
| PetSmart | 2.84 | |
| Uber | 2.78 | |
| League of Legends | 2.76 |
Official Profiles
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LoginArtist: Cal Scruby
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-07)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-06)
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