CAKE
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
115,463
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 04:24:23 UTC
Genres
Biography
Following successful albums like Prolonging the Magic and Comfort Eagle, Cake continued to blend genres and maintain their deadpan style. Their commitment to independence was evident in their use of solar-powered studios and minimal corporate involvement. Showroom of Compassion, released in 2011, marked the band's return after a six-year hiatus, showcasing their enduring appeal and distinctive sound.
CAKE has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, BRAZIL, INDONESIA. A heavily male (68%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 28,613 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Pacific Northwest Wonderland, Columbia Pictures, Coors signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 115,463 · Engagements 1,664 · Rate 1.4% Posts 883 · Views 28,613 · Avg Likes 1,633 · Avg Comments 56 · Avg Views 28,613 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 28% 35-44: 20% 45-64: 10% |
Largest: 25-34 (40%); next: 18-24 (28%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (36%) BRAZIL (15%) INDONESIA (9%) CANADA (5%) AUSTRALIA (3%) |
Top regions: UNITED STATES (36%), BRAZIL (15%), INDONESIA (9%) |
| Platform Engagement | Instagram: 1,073 avg likes/post · Youtube: 28,613 avg views/post | Best reach: Youtube 28,613 avg views; best engagement: Instagram 1,073 avg likes |
Top Brand Affinities
Pacific Northwest Wonderland
Columbia Pictures
Coors
Kickstarter
Jameson
Walgreens
Kroger
Paramount Pictures
Fallout
Showtime
Pilsner Urquell
Verizon
| Brand | Category | Score |
|---|---|---|
| Pacific Northwest Wonderland | 8.42 | |
| Columbia Pictures | 7.71 | |
| Coors | 6.62 | |
| Kickstarter | 6.55 | |
| Jameson | 6.44 | |
| Walgreens | 6.04 | |
| Kroger | 5.56 | |
| Paramount Pictures | 5.40 | |
| Fallout | 5.28 | |
| Showtime | 5.21 | |
| Pilsner Urquell | 5.14 | |
| Verizon | 4.79 | |
| Margaritaville | 4.62 | |
| Comedy Central | 4.21 | |
| Taco Bell | 4.09 | |
| Gillette | 4.03 | |
| Nixon | 4.03 | |
| Cartoon Network | 3.99 | |
| NHL | 3.80 | |
| Emporium | 3.78 | |
| Guinness | 3.77 | |
| Cadillac | 3.67 | |
| FedEx | 3.62 | |
| Star Wars | 3.56 | |
| Pfizer | 3.54 | |
| Spotify Music | 3.53 | |
| Costco | 3.51 | |
| Heinz | 3.42 | |
| Nickelodeon | 3.37 | |
| NBC | 3.35 | |
| Chipotle Mexican Grill | 3.27 | |
| Busch | 3.17 | |
| Tinder | 3.14 | |
| Airbnb | 3.10 | |
| Walmart | 3.06 | |
| Nintendo | 3.03 | |
| Coachella | 2.87 | |
| MTV | 2.87 | |
| PetSmart | 2.74 | |
| Lego | 2.73 | |
| Mulberry | 2.71 | |
| Budweiser | 2.69 | |
| Chrysler | 2.68 | |
| WWE | 2.66 | |
| Prismacolor | 2.64 | |
| Warner Bros | 2.61 | |
| Activision Blizzard | 2.48 | |
| Martini | 2.43 | |
| HBO | 2.42 | |
| Transformers | 2.40 |
Official Profiles
Login to view Contact
LoginArtist: CAKE
The map shows every radio station that aired CAKE today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 04:00 UTC | CAKE | The Sylvee | Madison, United States | |
| 2025-12-11 03:00 UTC | Myles Smith, CAKE | Byline Bank Aragon Ballroom | Chicago, United States |
