CAKE Brand Affinity ranks highest Pacific Northwest Wonderland at 8.42% . Very Strong. Score DMDB 68.95% | Fanbase 60.54%

CAKE — pop artist from US.

Cake, formed in Sacramento, California in 1991 by vocalist/songwriter John McCrea, gained recognition for their eclectic mix of genres and ironic lyrical…

CAKE

Recognizable

Country: US | Artist ID: 11e81bcd-44e1-122c-b96e-a0369fe50396

Find Artist

Genres

popsacramento indierockmodern rockrockpop rockalternativealternative rockalternativeindie rockhip-hop & raphip-hop/rap

Influential: 68.95% Fanbase: 60.54% Trending: 73.15%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Pacific Northwest Wonderland • 8.42% • Very Strong

As of 2025-09-09

115,463

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.95% | Fanbase 60.54% | Trending 73.15% | CAREER STAGE: MAINSTREAM

Biography

Cake, formed in Sacramento, California in 1991 by vocalist/songwriter John McCrea, gained recognition for their eclectic mix of genres and ironic lyrical style. The band's debut album, Motorcade of Generosity, was released in 1993 under Capricorn label, leading to national success with singles like "Rock ‘n' Roll Lifestyle" and "Jolene." Their breakthrough came with the 1996 release of Fashion Nugget, featuring the hit single "The Distance," which propelled the album to Top 40 status.

Following successful albums like Prolonging the Magic and Comfort Eagle, Cake continued to blend genres and maintain their deadpan style. Their commitment to independence was evident in their use of solar-powered studios and minimal corporate involvement. Showroom of Compassion, released in 2011, marked the band's return after a six-year hiatus, showcasing their enduring appeal and distinctive sound.

Report Date: 2025-09-09

CAKE has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, BRAZIL, INDONESIA. A heavily male (68%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 28,613 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Pacific Northwest Wonderland, Columbia Pictures, Coors signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist CAKE score 1.44% — Moderate bucket.

Brand: Pacific Northwest WonderlandBrand: Columbia PicturesBrand: Coors

Followers:115,463

Engagements:1,664

Rate:1.4%

Posts:883

Avg Likes:1,633

Avg Comments:56

Avg Views:28,613

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 115,463 · Engagements 1,664 · Rate 1.4% Posts 883 · Views 28,613 · Avg Likes 1,633 · Avg Comments 56 · Avg Views 28,613	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 28% 35-44: 20% 45-64: 10%	Largest: 25-34 (40%); next: 18-24 (28%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (36%) BRAZIL (15%) INDONESIA (9%) CANADA (5%) AUSTRALIA (3%)	Top regions: UNITED STATES (36%), BRAZIL (15%), INDONESIA (9%)
Platform Engagement	Instagram: 1,073 avg likes/post · Youtube: 28,613 avg views/post	Best reach: Youtube 28,613 avg views; best engagement: Instagram 1,073 avg likes

Top Brand Affinities

Pacific Northwest Wonderland

Score: 8.42

Columbia Pictures

Score: 7.71

Coors

Score: 6.62

Kickstarter

Score: 6.55

Jameson

Score: 6.44

Walgreens

Score: 6.04

Kroger

Score: 5.56

Paramount Pictures

Score: 5.40

Fallout

Score: 5.28

Showtime

Score: 5.21

Pilsner Urquell

Score: 5.14

Verizon

Score: 4.79

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Top Brand Affinities

Brand	Category	Score
Pacific Northwest Wonderland		8.42
Columbia Pictures		7.71
Coors		6.62
Kickstarter		6.55
Jameson		6.44
Walgreens		6.04
Kroger		5.56
Paramount Pictures		5.40
Fallout		5.28
Showtime		5.21
Pilsner Urquell		5.14
Verizon		4.79
Margaritaville		4.62
Comedy Central		4.21
Taco Bell		4.09
Gillette		4.03
Nixon		4.03
Cartoon Network		3.99
NHL		3.80
Emporium		3.78
Guinness		3.77
Cadillac		3.67
FedEx		3.62
Star Wars		3.56
Pfizer		3.54
Spotify Music		3.53
Costco		3.51
Heinz		3.42
Nickelodeon		3.37
NBC		3.35
Chipotle Mexican Grill		3.27
Busch		3.17
Tinder		3.14
Airbnb		3.10
Walmart		3.06
Nintendo		3.03
Coachella		2.87
MTV		2.87
PetSmart		2.74
Lego		2.73
Mulberry		2.71
Budweiser		2.69
Chrysler		2.68
WWE		2.66
Prismacolor		2.64
Warner Bros		2.61
Activision Blizzard		2.48
Martini		2.43
HBO		2.42
Transformers		2.40