Caitlyn Scarlett

Caitlyn Scarlett — pop artist from GB.

Caitlyn Scarlett, a London-based independent artist and songwriter, is a sought-after female vocalist in the Dance music scene, collaborating with top artists…

Influential: 49.29% Fanbase: 18.54% Trending: 64.66%

As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Motel Rocks • 48.27% • Very Strong

As of 2025-09-08

8,733

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 18:56:24 UTC

Genres

poppopindie electropopindie poptimismvapor popmainstream popalternativealt z

Scores

Score: DMDB 49.30% | Fanbase 18.50% | Trending 64.70% | CAREER STAGE: MID_LEVEL

Biography

Caitlyn Scarlett, a London-based independent artist and songwriter, is a sought-after female vocalist in the Dance music scene, collaborating with top artists and DJs such as Rudimental, Rain Radio, and 220 KID. With over 100 million streams to her name, she has also secured numerous sync deals, including composing the theme song for BBC's Clique and featuring in campaigns for brands like Rimmel London and Ford. In addition to her solo career, Caitlyn is highly regarded for her songwriting skills, having participated in a writing camp organized by Roc Nation for Rihanna, where she worked with acclaimed producers like DJ Dahi and MeLo-X.

In the upcoming year, Caitlyn Scarlett has exciting releases planned with labels such as Smash The House and Ultra Records, alongside three co-written songs set to appear in a Broadway musical. Her versatile talents as both a performer and songwriter continue to garner attention and opportunities in the music industry.

Report Date: 2025-09-08

Caitlyn Scarlett converts attention from 25-34 & 18-24 audiences across UNITED KINGDOM, UNITED STATES, INDIA. Audience shape is heavily male (57%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 100 avg likes per post, with supportive conversation on Instagram. Shared audience with Motel Rocks, Warner Music, Amazon Music underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Caitlyn Scarlett score 1.15% — Moderate bucket.

Brand: Motel RocksBrand: Warner MusicBrand: Amazon Music

Followers:8,733

Engagements:100

Rate:1.1%

Posts:248

Avg Likes:100

Avg Comments:10

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,733 · Engagements 100 · Rate 1.1% Posts 248 · Views 0 · Avg Likes 100 · Avg Comments 10 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 27% 35-44: 18% 45-64: 5%	Largest: 25-34 (47%); next: 18-24 (27%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED KINGDOM (35%) UNITED STATES (28%) INDIA (2%) ITALY (2%) CANADA (2%)	Top regions: UNITED KINGDOM (35%), UNITED STATES (28%), INDIA (2%)
Platform Engagement	Instagram: 100 avg likes/post	best engagement: Instagram 100 avg likes

Top Brand Affinities

Motel Rocks

Score: 48.27

Warner Music

Score: 47.09

Amazon Music

Score: 38.70

MOOG

Score: 31.49

Akai

Score: 30.13

Pro Tools

Score: 29.20

Ableton

Score: 27.65

Mixcloud

Score: 26.77

Akg

Score: 24.67

Live Nation

Score: 24.50

ITV

Score: 24.04

Sennheiser

Score: 16.82

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Top Brand Affinities

Brand	Category	Score
Motel Rocks		48.27
Warner Music		47.09
Amazon Music		38.70
MOOG		31.49
Akai		30.13
Pro Tools		29.20
Ableton		27.65
Mixcloud		26.77
Akg		24.67
Live Nation		24.50
ITV		24.04
Sennheiser		16.82
MISSGUIDED		16.75
River Island		15.92
SUSHISAMBA		15.17
Pioneer		15.07
Depop		14.57
All Saints		13.48
SoundCloud		12.99
Spotify Music		12.84
Beats Electronics		11.14
Vauxhall		10.38
Fred Perry		10.33
Nasty Gal		10.15
iHeartRadio Music Awards		9.76
Acne Studios		9.55
Marks & Spencer		9.46
Next		9.45
JACQUEMUS		8.28
MTV		7.57
Tate Modern		7.31
Selfridges		7.29
BBC		6.99
ASOS		6.98
Vivienne Westwood		6.81
Barbie		6.38
Maison Margiela		6.28
Harrods		5.97
Superdry		5.31
Bershka		5.24
NBC		5.11
Tomorrowland		4.96
Alexander McQueen		4.73
Coachella		4.69
Kodak		4.58
boohoo		4.55
musical.ly		4.50
Pull&Bear		4.47
Carhartt		4.30
Dr. Martens		4.08

Official Profiles

Artist: Caitlyn Scarlett

Date Range: 2025-10-03 → 2025-10-03

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-21 08:31:17	Champagne Butterflies	Radio Danz	Miami, FL, US	168