차은우 Brand Affinity ranks highest Innisfree at 9.58% . Very Strong. Score DMDB 58.29% | Fanbase 44.22%

차은우 — soundtrack, stage & screen artist from KR.

Cha Eun-woo, a South Korean singer, actor, and TV personality, gained recognition as a founding member of the boy group Astro, contributing to the success of…

차은우

Established

Country: KR | Gender: male | Artist ID: 11e81bd2-28c9-23e0-adfa-a0369fe50396

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Genres

soundtrack, stage & screensoundtrackasiankorean ost

Influential: 58.29% Fanbase: 44.22% Trending: 65.32%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Innisfree • 9.58% • Very Strong

As of 2025-09-10

2,451,125

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 58.29% | Fanbase 44.22% | Trending 65.32% | CAREER STAGE: MID_LEVEL

Biography

Cha Eun-woo, a South Korean singer, actor, and TV personality, gained recognition as a founding member of the boy group Astro, contributing to the success of albums such as All Light (2019), All Yours (2021), and Drive to the Starry Road (2022). After an accomplished career in music and television spanning eight years, he ventured into solo artistry with the release of his debut mini-album Entity in 2024.

Born Lee Dong-min in Gunpo, Gyeonggi Province, the Korean artist transitioned to Seoul for performing arts studies before embarking on his entertainment career. Under the alias Cha Eun-woo, he played a pivotal role in Astro's rise to fame, featuring prominently in their chart-topping releases and establishing himself as a versatile talent in both music and acting. Eun-woo's solo endeavor with ENTITY in 2024 marked a new chapter in his artistic journey, showcasing his vocal prowess through a blend of pop and ballad elements.

Report Date: 2025-09-10

차은우 is a clear fit for 18-24 & 25-34 audiences with strength across INDONESIA, PHILIPPINES, BRAZIL. The audience is heavily female (84%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (162,067 avg views per post); Instagram builds the community layer. Affinity data highlights Innisfree, Jollibee, Yakult, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 차은우 score 1.85% — Moderate bucket.

Brand: InnisfreeBrand: JollibeeBrand: Yakult

Followers:2,451,125

Engagements:45,287

Rate:1.8%

Posts:496

Avg Likes:43,220

Avg Comments:2,819

Avg Views:162,067

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,451,125 · Engagements 45,287 · Rate 1.8% Posts 496 · Views 162,067 · Avg Likes 43,220 · Avg Comments 2,819 · Avg Views 162,067	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 28% 13-17: 9% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (28%)
Gender Split	Female: 84% Male: 16% Non-binary/Other: 0%	Skews female (84%)
Top Countries	INDONESIA (12%) PHILIPPINES (11%) BRAZIL (8%) UNITED STATES (7%) THAILAND (7%)	Top regions: INDONESIA (12%), PHILIPPINES (11%), BRAZIL (8%)
Platform Engagement	Instagram: 22,609 avg likes/post · Youtube: 162,067 avg views/post	Best reach: Youtube 162,067 avg views; best engagement: Instagram 22,609 avg likes

Top Brand Affinities

Innisfree

Score: 9.58

Jollibee

Score: 8.68

Yakult

Score: 6.13

Shake Shack

Score: 5.26

iHeartRadio Music Awards

Score: 4.20

Summit Entertainment

Score: 3.34

Petronas

Score: 2.76

Sprite

Score: 2.57

Faber-Castell

Score: 2.31

Oriflame

Score: 2.17

UNIQLO

Score: 2.06

Victoria's Secret

Score: 1.87

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Top Brand Affinities

Brand	Category	Score
Innisfree		9.58
Jollibee		8.68
Yakult		6.13
Shake Shack		5.26
iHeartRadio Music Awards		4.20
Summit Entertainment		3.34
Petronas		2.76
Sprite		2.57
Faber-Castell		2.31
Oriflame		2.17
UNIQLO		2.06
Victoria's Secret		1.87
Snoopy And The Peanuts Gang		1.84
KitKat		1.53
KFC		1.44
Starbucks		1.43
shein		1.41
Forever 21		1.34
IKEA		1.28
Maybelline		1.27
Ferrero		1.24
SheInside		1.19
Burberry		1.16
musical.ly		1.14
Polaroid		1.12
McDonald's		1.11
Pokemon Go		1.06
Vogue		1.05
Walt Disney		0.99
Tiffany & Co		0.98
Chanel		0.95
H&M		0.95
Pepsi		0.89
Yves Saint Laurent		0.89
Universal		0.83
Travelgram		0.81
Zara		0.74
Samsung Group		0.73
MAC Cosmetics		0.71
Christian Dior		0.71
Converse		0.69
Coca-Cola		0.69
Gucci		0.68
Pokemon		0.65
Netflix		0.64
Louis Vuitton		0.64
Prada		0.64
Lego		0.63
Marvel		0.58
Vans		0.53