Caetano Veloso Brand Affinity ranks highest OSGEMEOS at 47.84% . Very Strong. Score DMDB 67.35% | Fanbase 60.55%

Caetano Veloso — jazz & standards artist from BR.

Caetano Veloso, born in 1942 in Santo Amaro da Purificacao, Brazil, is a versatile artist known for his contributions to music, poetry, film, literature,…

Caetano Veloso

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bc3-2267-58fa-9a14-a0369fe50396

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Genres

jazz & standardsbossa novaeuropeansambalatinmpbnova mpbtropicaliasamba de rodaother latin music

Influential: 67.35% Fanbase: 60.55% Trending: 70.75%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 47.84% • Very Strong

As of 2025-09-09

4,437,901

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.35% | Fanbase 60.55% | Trending 70.75% | CAREER STAGE: MAINSTREAM

Biography

Caetano Veloso, born in 1942 in Santo Amaro da Purificacao, Brazil, is a versatile artist known for his contributions to music, poetry, film, literature, activism, and politics. Emerging in the 1960s, Veloso's diverse musical style blends samba, MPB, Tropicalia, rock, funk, jazz, and more. His early works, such as the self-titled trilogy from 1968-1971, and later albums like "Transa" (1972) and "Estrangeiro" (1989), showcase his stylistic evolution. Veloso's 21st-century releases like "Noites Do Norte" (2000) and "Abraçaço" (2012) continue to push boundaries in the realms of samba and MPB.

A key figure in the Brazilian music scene, Veloso gained prominence as part of the Tropicalia movement in the late '60s, facing government censorship and exile due to his politically charged music. Despite challenges, his international acclaim grew steadily, with successful tours and collaborations with artists like Gilberto Gil. Veloso's enduring career includes numerous acclaimed albums, awards like a Grammy for Best MPB Album, and collaborations with his sons in the album "Ofertório (Ao Vivo)" (2018), showcasing his ongoing influence in the music world.

Report Date: 2025-09-09

Caetano Veloso indexes high with fans in the 18-24 range in BRAZIL, PORTUGAL, ARGENTINA. The skew is female-leaning (55%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 3,868 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward OSGEMEOS, Citi, Itaipava, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Caetano Veloso when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Caetano Veloso score 0.90% — Low bucket.

Brand: OSGEMEOSBrand: CitiBrand: Itaipava

Followers:4,437,901

Engagements:39,242

Rate:0.9%

Posts:6,356

Avg Likes:38,845

Avg Comments:1,166

Avg Views:31,568

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,437,901 · Engagements 39,242 · Rate 0.9% Posts 6,356 · Views 31,568 · Avg Likes 38,845 · Avg Comments 1,166 · Avg Views 31,568	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 35% 25-34: 34% 35-44: 16% 45-64: 12%	Largest: 18-24 (35%); next: 25-34 (34%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	BRAZIL (83%) PORTUGAL (3%) ARGENTINA (2%) SPAIN (1%) UNITED STATES (1%)	Top regions: BRAZIL (83%), PORTUGAL (3%), ARGENTINA (2%)
Platform Engagement	Instagram: 36,714 avg likes/post · Youtube: 3,868 avg views/post	Best reach: Youtube 3,868 avg views; best engagement: Instagram 36,714 avg likes

Top Brand Affinities

OSGEMEOS

Score: 47.84

Citi

Score: 16.43

Itaipava

Score: 15.76

Banco Bradesco

Score: 12.99

Riachuelo

Score: 12.61

Hering

Score: 11.46

Sarar

Score: 9.18

Lollapalooza

Score: 8.70

Rapha

Score: 8.15

Xerox

Score: 7.88

Pfizer

Score: 7.73

Amstel

Score: 5.57

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		47.84
Citi		16.43
Itaipava		15.76
Banco Bradesco		12.99
Riachuelo		12.61
Hering		11.46
Sarar		9.18
Lollapalooza		8.70
Rapha		8.15
Xerox		7.88
Pfizer		7.73
Amstel		5.57
Catupiry		5.35
Moda Praia		4.44
Heineken		3.40
Spotify Music		2.62
Pantone Inc		2.50
Tinder		2.15
Budweiser		2.03
Pandora		1.57
Netflix		1.56
DC Entertainment		1.39
Pixar		1.35
Renault		1.33
Coca-Cola		1.28
Cartier		1.24
UFC		1.14
Amazon		1.13
Airbnb		1.13
Guinness		1.11
Guess		1.10
Calvin Klein		1.00
Nutella		0.96
Prada		0.94
Ray-Ban		0.92
GoPro		0.92
The Olympic Games		0.88
Tiffany & Co		0.82
SoundCloud		0.79
HBO		0.79
Universal		0.78
Walt Disney		0.77
musical.ly		0.77
Vogue		0.72
Polaroid		0.70
Christian Dior		0.67
National Geographic		0.64
NBA		0.59
MAC Cosmetics		0.59
Volkswagen		0.57