Busy Signal
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
2,089,077
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 16:56:08 UTC
Genres
Biography
Busy Signal builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, KENYA, JAMAICA. With a heavily male (72%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (31,148 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Hennessey, Hennessy point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,089,077 · Engagements 7,664 · Rate 0.4% Posts 4,808 · Views 37,518 · Avg Likes 7,513 · Avg Comments 343 · Avg Views 37,518 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 39% 35-44: 8% 13-17: 3% |
Largest: 25-34 (47%); next: 18-24 (39%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (22%) KENYA (17%) JAMAICA (10%) FRANCE (6%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (22%), KENYA (17%), JAMAICA (10%) |
| Platform Engagement | Instagram: 5,902 avg likes/post · Tiktok: 6,370 avg views/post · Youtube: 31,148 avg views/post | Best reach: Youtube 31,148 avg views; best engagement: Instagram 5,902 avg likes |
Top Brand Affinities
Mixcloud
Hennessey
Hennessy
Amazon Music
Pro Tools
Clarks
Pioneer
iHeartRadio Music Awards
SoundCloud
Margaritaville
Iberostar Hotels & Resorts
Campari
| Brand | Category | Score |
|---|---|---|
| Mixcloud | Entertainment & Media | 21.44 |
| Hennessey | Alcoholic Beverages | 18.12 |
| Hennessy | Alcoholic Beverages | 11.48 |
| Amazon Music | Entertainment & Media | 10.41 |
| Pro Tools | Tools, DIY & Garden | 10.00 |
| Clarks | Footwear | 9.75 |
| Pioneer | Audio & Music Gear | 8.53 |
| iHeartRadio Music Awards | Entertainment | 7.36 |
| SoundCloud | Other | 4.87 |
| Margaritaville | Apparel & Fashion | 4.12 |
| Iberostar Hotels & Resorts | Travel & Hospitality | 4.08 |
| Campari | Alcoholic Beverages | 3.82 |
| CNN | Entertainment & Media | 3.70 |
| Beats Electronics | Audio & Music Gear | 3.57 |
| Fenty beauty | Beauty & Personal Care | 3.38 |
| Timberland | Apparel & Fashion | 3.23 |
| Spotify Music | Entertainment & Media | 2.74 |
| FashionNova | Apparel & Fashion | 2.59 |
| MTV | Entertainment | 2.53 |
| NBC | Entertainment & Media | 2.43 |
| NBA | Sports & Outdoors | 2.24 |
| musical.ly | Entertainment & Media | 2.14 |
| Los Angeles Lakers | Sports & Outdoors | 2.08 |
| Kodak | Cameras & Photography | 2.02 |
| Versace | Apparel & Fashion | 1.96 |
| Paramount Pictures | Entertainment & Media | 1.95 |
| Fendi | Luxury & Designer | 1.82 |
| Polo Ralph Lauren | Apparel & Fashion | 1.78 |
| Lexus | Automotive | 1.77 |
| Bugatti | Automotive | 1.70 |
| shein | Apparel & Fashion | 1.65 |
| Bentley | Automotive | 1.63 |
| Land Rover | Automotive | 1.60 |
| Rolex | Jewelry & Watches | 1.56 |
| Heineken | Alcoholic Beverages | 1.56 |
| FOREX | Finance, Banking & Insurance | 1.54 |
| Puma | Apparel & Fashion | 1.51 |
| Supreme | Apparel & Fashion | 1.50 |
| SheInside | Apparel & Fashion | 1.50 |
| Guinness | Alcoholic Beverages | 1.45 |
| Sneakerhead | Footwear | 1.44 |
| Guess | Apparel & Fashion | 1.39 |
| KFC | Restaurants & Food Service | 1.36 |
| New Balance | Footwear | 1.35 |
| Herbalife | Health & Wellness | 1.32 |
| BBC | Apparel & Fashion | 1.32 |
| Gucci | Luxury & Designer | 1.29 |
| Red Bull | Beverages | 1.27 |
| Paypal | Finance, Banking & Insurance | 1.23 |
| Forever 21 | Apparel & Fashion | 1.19 |
Official Profiles
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LoginArtist: Busy Signal
The map shows every radio station that aired Busy Signal today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 09:13:51 | Can You Be My Baby | NB Radiotreff | Neubrandenburg, DE | 191 |
| 2025-08-21 09:13:13 | Tempted to Touch | The Joint | Washington, D.C., US | 244 |
| 2025-08-21 09:11:58 | Happy Birthday | BBC Radio 1 Xtra | London, GB | 10 |
| 2025-08-21 09:11:27 | Ba Ba Bad Remix | Exa Honduras | Tegucigalpa, HN | 136 |
| 2025-08-21 08:53:52 | Spark Up (with Busy Signal) | NRJ ANTILLES | Basse-Terre, GP | 205 |
| 2025-08-21 08:49:09 | Ba Ba Bad Remix | Los 40 Principales | Cali, CO | 139 |
| 2025-08-21 08:14:18 | Tropics | Mouv' Dancehall | Paris, FR | 167 |
| 2025-08-21 08:06:25 | Hungry Days | Radio2Funky | Leicester, GB | 66 |
| 2025-08-21 08:05:13 | Boom | Tropiques FM | Paris, FR | 172 |
| 2025-08-21 08:01:13 | Ba Ba Bad | Tarmac | Brussels, BE | 10 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
