Busted
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
461,082
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 20:16:42 UTC
Genres
Scores
Biography
Busted cuts through with 18-24 & 25-34 audiences and consistency across UNITED KINGDOM, UNITED STATES, INDIA. A heavily female (57%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 28,500 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with ITV, Costa Coffee, Debenhams, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 461,082 · Engagements 39,327 · Rate 8.5% Posts 492 · Views 32,196 · Avg Likes 39,143 · Avg Comments 117 · Avg Views 32,196 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 29% 13-17: 7% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (29%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED KINGDOM (53%) UNITED STATES (6%) INDIA (3%) BRAZIL (3%) AUSTRALIA (3%) |
Top regions: UNITED KINGDOM (53%), UNITED STATES (6%), INDIA (3%) |
| Platform Engagement | Instagram: 37,264 avg likes/post · Tiktok: 28,500 avg views/post · Youtube: 3,696 avg views/post | Best reach: Tiktok 28,500 avg views; best engagement: Instagram 37,264 avg likes |
Top Brand Affinities
ITV
Costa Coffee
Debenhams
Ted Baker
River Island
boohoo
ASDA
Birchbox
Primark
TUI
Lush
Morrisons
| Brand | Category | Score |
|---|---|---|
| ITV | 22.89 | |
| Costa Coffee | 21.77 | |
| Debenhams | 20.43 | |
| Ted Baker | 18.30 | |
| River Island | 18.27 | |
| boohoo | 16.51 | |
| ASDA | 16.37 | |
| Birchbox | 16.37 | |
| Primark | 15.59 | |
| TUI | 15.52 | |
| Lush | 13.49 | |
| Morrisons | 12.79 | |
| Sainsbury's | 12.58 | |
| Marks & Spencer | 12.45 | |
| TUI Group | 12.40 | |
| Waitrose | 12.35 | |
| Nasty Gal | 12.31 | |
| MISSGUIDED | 11.93 | |
| Tesco | 11.76 | |
| Beauty Bay | 11.76 | |
| T.G.I. Friday's | 11.14 | |
| Newdress | 9.85 | |
| Next | 9.84 | |
| Vauxhall | 9.76 | |
| Cadbury | 9.71 | |
| Topshop | 9.08 | |
| The Body Shop | 8.31 | |
| ASOS | 7.62 | |
| Selfridges | 7.43 | |
| Lime Crime | 7.30 | |
| Baileys | 7.09 | |
| ALDI | 7.06 | |
| Dr. Martens | 6.89 | |
| DeLorean Motor Company | 6.84 | |
| Rimmel | 6.74 | |
| BBC | 6.27 | |
| Lindt | 5.94 | |
| Guinness | 5.92 | |
| Showtime | 5.62 | |
| New Line Cinema | 5.39 | |
| Haribo | 5.37 | |
| Myprotein | 5.23 | |
| Superdry | 4.92 | |
| Columbia Pictures | 4.86 | |
| Harrods | 4.86 | |
| LEGOLAND | 4.47 | |
| Benefit Cosmetics | 4.40 | |
| Urban Decay Cosmetics | 4.37 | |
| Pandora | 4.22 | |
| Universal | 4.07 |
Official Profiles
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LoginArtist: Busted
The map shows every radio station that aired Busted today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 06:05:37 | Year 3000 | Radio Essex | London, GB | 189 |
| 2025-08-21 04:54:12 | What I Go to School For | Gorgeous FM | Birmingham, GB | 203 |
| 2025-08-21 03:42:20 | Year 3000 | Radio Carmarthenshire | Carmarthenshire, GB | 185 |
| 2025-08-21 03:20:54 | Year 3000 | WCR FM | Wolverhampton, GB | 191 |
| 2025-08-21 03:00:43 | Year 3000 2.0 | K107 FM | Kirkcaldy, GB | 191 |
| 2025-08-21 01:38:30 | MMMBop 2.0 | Difusora FM 97.1 | Ribeirão Preto, SP, BR | 174 |
| 2025-08-21 01:05:06 | Year 3000 | Joe FM | Brussels, BE | 194 |
| 2025-08-21 00:09:44 | What I Go to School For | Radio Essex | London, GB | 199 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |