Busta Rhymes

Busta Rhymes — pop artist from US.

Born Trevor Smith Jr. in 1972 in East Flatbush, Brooklyn, Busta Rhymes found early success as a member of the group Leaders of the New School, signing with…

Influence: 74.58% Fanbase: 66.13% Trending: 78.80% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 22.04% • Very Strong

As of 2025-10-01

8,460,305

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 08:51:37 UTC

Genres

pophip pophip-hop & raphip hoppop raprapeast coast hip hophip-hop/raphardcore hip hopcontemporary hip hop

Biography

Born Trevor Smith Jr. in 1972 in East Flatbush, Brooklyn, Busta Rhymes found early success as a member of the group Leaders of the New School, signing with Elektra Records at the age of 17. Going solo in 1996, he achieved commercial success with hit singles like "Woo-Hah!! Got You All in Check" and albums such as The Big Bang in 2006. Busta continued to release music sporadically while also working as a producer and pursuing acting opportunities in film and television.

Throughout his career, Busta collaborated with a diverse range of artists, including A Tribe Called Quest, Mary J. Blige, and Kanye West. Label issues occasionally disrupted his output, but he remained active in the music industry, releasing albums like Extinction Level Event 2: The Wrath of God in 2020 and Blockbusta in 2023. His discography reflects his distinctive style and enduring influence in the rap genre.

Top Brand Affinities

Report Date: 2025-10-01

Busta Rhymes is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (73%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (242,350 avg views per post); Tiktok builds the community layer. Affinity data highlights Mixcloud, Akai, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Busta Rhymes score 0.24% — Low bucket.

Brand: MixcloudBrand: AkaiBrand: Amazon Music

Followers:8,460,305

Engagements:20,298

Rate:0.2%

Posts:1,121

Avg Likes:18,569

Avg Comments:427

Avg Views:247,697

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,460,305 · Engagements 20,298 · Rate 0.2% Posts 1,121 · Views 247,697 · Avg Likes 18,569 · Avg Comments 427 · Avg Views 247,697	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 40% 35-44: 12% 13-17: 3%	Largest: 25-34 (43%); next: 18-24 (40%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (34%) BRAZIL (7%) UNITED KINGDOM (4%) FRANCE (4%) GERMANY (3%)	Top regions: UNITED STATES (34%), BRAZIL (7%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 5,102 avg likes/post · Tiktok: 242,350 avg views/post · Youtube: 5,347 avg views/post	Best reach: Tiktok 242,350 avg views; best engagement: Tiktok 13,150 avg likes

Top Brand Affinities

Mixcloud

Score: 22.04

Akai

Score: 16.95

Amazon Music

Score: 14.14

True Religion

Score: 14.13

New Era

Score: 9.57

Hennessy

Score: 8.25

iHeartRadio Music Awards

Score: 8.03

Pro Tools

Score: 7.96

Beats Electronics

Score: 7.27

MTV

Score: 7.16

SoundCloud

Score: 6.96

Maybach

Score: 6.57

Brand	Category	Score
Mixcloud		22.04
Akai		16.95
Amazon Music		14.14
True Religion		14.13
New Era		9.57
Hennessy		8.25
iHeartRadio Music Awards		8.03
Pro Tools		7.96
Beats Electronics		7.27
MTV		7.16
SoundCloud		6.96
Maybach		6.57
Champion		6.07
ESPN		5.62
Ableton		5.47
Pioneer		5.33
NBA		5.29
NFL		5.22
CNN		4.89
Sneakerhead		4.75
Los Angeles Lakers		4.22
Spotify Music		4.03
Verizon		4.02
Kodak		4.02
Timberland		3.64
NBC		3.33
Monster Beverage		3.26
Paramount Pictures		3.23
Fendi		2.90
Cadillac		2.76
Nickelodeon		2.71
FashionNova		2.69
Warner Bros		2.56
Transformers		2.52
NHL		2.48
Versace		2.40
WWE		2.39
Fenty beauty		2.32
Sprite		2.26
UFC		2.24
Christian Louboutin		2.22
Puma		2.21
Pandora		2.20
Polo Ralph Lauren		2.18
Rolls-Royce		2.17
Supreme		2.09
Walmart		2.08
Universal		2.07
Dolce & Gabbana		2.01
shein		1.96