Busiswa
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
1,656,734
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:55:08 UTC
Genres
Scores
Biography
Busiswa speaks to 25-34 & 18-24 audiences with measurable traction in SOUTH AFRICA, BOTSWANA, NAMIBIA. Composition is heavily female (61%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (383 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Standard Bank, Woolworths, Herbalife, suggesting category lift in Collaborate with fashion brands for exclusive merchandise, Launch a signature fragrance line, Create a dance challenge on TikTok. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,656,734 · Engagements 383 · Rate 0.0% Posts 1,176 · Views 0 · Avg Likes 383 · Avg Comments 11 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 54% 18-24: 28% 35-44: 12% 13-17: 5% |
Largest: 25-34 (54%); next: 18-24 (28%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
SOUTH AFRICA (82%) BOTSWANA (3%) NAMIBIA (2%) NIGERIA (2%) ZIMBABWE (2%) |
Top regions: SOUTH AFRICA (82%), BOTSWANA (3%), NAMIBIA (2%) |
| Platform Engagement | Instagram: 383 avg likes/post | best engagement: Instagram 383 avg likes |
Top Brand Affinities
Standard Bank
Woolworths
Herbalife
Ellesse
Jagermeister
KARL LAGERFELD
Colgate
Hennessy
Pioneer
Kappa
shein
SheInside
Recommendations
Products & Services
- Collaborate with fashion brands for exclusive merchandise
- Launch a signature fragrance line
- Create a dance challenge on TikTok
- Host virtual concerts with interactive elements
- Develop a podcast discussing music and feminism
- Offer exclusive behind-the-scenes content for fans
- Partner with wellness brands for healthy lifestyle promotions
- Create a music production workshop series
Marketing Angles
- Emphasize empowerment and feminist themes in marketing
- Leverage collaborations with global artists
- Highlight South African culture and music heritage
- Utilize social media for fan engagement and storytelling
- Create visually stunning music videos that resonate with youth
- Engage in community outreach programs related to music education
Content Themes
- Empowerment and feminism in music
- Cultural heritage and identity
- Dance and movement as a form of expression
- Behind-the-scenes of music production
- Collaborations with other artists
- Personal stories and experiences in songwriting
Partnership Brands
- Standard Bank
- Woolworths
- Herbalife
- Ellesse
- Jagermeister
- Hennessy
- Puma
- SoundCloud
- MTV
- Adidas
- Fenty Beauty
- Shein
- H&M
- Calvin Klein
- Zara
- Gucci
- Spotify Music
- Monster Beverage
- L'Oréal Paris
- Beats Electronics
- Christian Louboutin
| Brand | Category | Score |
|---|---|---|
| Standard Bank | Finance, Banking & Insurance | 199.75 |
| Woolworths | Grocery & Pantry | 53.41 |
| Herbalife | Health & Wellness | 10.74 |
| Ellesse | Apparel & Fashion | 9.16 |
| Jagermeister | Alcoholic Beverages | 7.90 |
| KARL LAGERFELD | Apparel & Fashion | 7.04 |
| Colgate | Beauty & Personal Care | 6.92 |
| Hennessy | Alcoholic Beverages | 5.61 |
| Pioneer | Audio & Music Gear | 5.37 |
| Kappa | Apparel & Fashion | 5.24 |
| shein | Apparel & Fashion | 3.71 |
| SheInside | Apparel & Fashion | 3.14 |
| SoundCloud | Entertainment | 3.10 |
| Puma | Apparel & Fashion | 2.68 |
| Heineken | Alcoholic Beverages | 2.67 |
| H&M | Apparel & Fashion | 2.59 |
| Fenty beauty | Beauty & Personal Care | 2.58 |
| Lacoste | Apparel & Fashion | 2.56 |
| MTV | Entertainment | 2.47 |
| Monster Beverage | Beverages | 2.37 |
| Christian Louboutin | Apparel & Fashion | 2.34 |
| ASOS | Apparel & Fashion | 2.31 |
| Sunnies Studios | Apparel & Fashion | 2.24 |
| Zara | Apparel & Fashion | 1.79 |
| FOREX | Finance, Banking & Insurance | 1.76 |
| Balenciaga | Apparel & Fashion | 1.62 |
| The North Face | Apparel & Fashion | 1.61 |
| Sprite | Beverages | 1.57 |
| New Balance | Footwear | 1.55 |
| Calvin Klein | Apparel & Fashion | 1.45 |
| Levi's | Apparel & Fashion | 1.39 |
| Hyundai | Automotive | 1.36 |
| Reebok | Apparel & Fashion | 1.33 |
| Guess | Apparel & Fashion | 1.29 |
| Rolex | Jewelry & Watches | 1.28 |
| Land Rover | Automotive | 1.27 |
| Bentley | Automotive | 1.26 |
| Converse | Footwear | 1.23 |
| L'Oréal Paris | Beauty & Personal Care | 1.21 |
| Volkswagen | Automotive | 1.13 |
| Huawei | Mobile Phones & Accessories | 1.13 |
| Versace | Apparel & Fashion | 1.12 |
| Gucci | Luxury & Designer | 1.11 |
| Beats Electronics | Audio & Music Gear | 1.09 |
| Louis Vuitton | Luxury & Designer | 1.08 |
| Polo Ralph Lauren | Apparel & Fashion | 1.07 |
| Adidas | Apparel & Fashion | 1.07 |
| Spotify Music | Entertainment & Media | 1.06 |
| Maybelline | Beauty & Personal Care | 1.05 |
| Vans | Footwear | 1.04 |
Official Profiles
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LoginArtist: Busiswa
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 05:50:13 | grace (Original Mix) | 5FM | Bloemfontein, ZA | 191 |
| 2025-08-21 04:26:50 | uWrongo feat. Rudeboyz | Breeze fm | Victoria Falls, ZW | 166 |
| 2025-08-21 02:05:14 | SBWL (feat. Kamo Mphela) | Y FM | Johannesburg, ZA | 227 |
| 2025-08-21 01:46:05 | we need each other | Ibiza Global Radio | Ibiza, ES | 226 |
| 2025-08-21 00:42:58 | Midnight Starring | GoodHope FM | Cape Town, ZA | 257 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |