Bushido Brand Affinity ranks highest Clever Fit at 39.92% . Very Strong. Score DMDB 57.62% | Fanbase 49.91%

Bushido — hip-hop & rap artist from DE.

Bushido, born Anis Mohamed Youssef Ferchichi on September 28, 1978, in West Berlin, is a German rapper of Tunisian and German descent. He gained recognition in…

Bushido

Established

Country: DE | Gender: male | Artist ID: 11e81bc8-464b-4254-868d-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapgerman hip hopdeep german hip hop

Influential: 57.62% Fanbase: 49.91% Trending: 61.47%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Clever Fit • 39.92% • Very Strong

As of 2025-09-09

5,743,037

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.62% | Fanbase 49.91% | Trending 61.47% | CAREER STAGE: MID_LEVEL

Biography

Bushido, born Anis Mohamed Youssef Ferchichi on September 28, 1978, in West Berlin, is a German rapper of Tunisian and German descent. He gained recognition in the late 1990s through his association with the Aggro Berlin label and collaborations with artists like Sido and Fler. His controversial lyrics have sparked debates on content control and authenticity, with a history of legal issues throughout his career.

Known for his raw, crime-themed lyrics, Bushido has released several successful albums, including "Von der Skyline zum Bordstein Zurück" in 2005 and "AMYF" in 2012. Despite ongoing controversies, he has maintained a strong fan base and commercial success, with albums consistently reaching top positions on German and Swiss charts. His discography includes collaborative projects like "23" with Sido, showcasing his enduring influence on the German rap scene.

Report Date: 2025-09-09

Bushido performs best with fans in the 18-24 range, concentrated in GERMANY, AUSTRIA, SWITZERLAND. Audience composition is heavily male (77%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 161,905 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Clever Fit, Commerzbank, Alpha Industries, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Bushido is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bushido score 0.59% — Low bucket.

Brand: Clever FitBrand: CommerzbankBrand: Alpha Industries

Followers:5,743,037

Engagements:34,011

Rate:0.6%

Posts:1,305

Avg Likes:33,133

Avg Comments:1,565

Avg Views:161,905

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,743,037 · Engagements 34,011 · Rate 0.6% Posts 1,305 · Views 161,905 · Avg Likes 33,133 · Avg Comments 1,565 · Avg Views 161,905	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 33% 35-44: 7% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	GERMANY (70%) AUSTRIA (7%) SWITZERLAND (4%) ITALY (2%) INDIA (2%)	Top regions: GERMANY (70%), AUSTRIA (7%), SWITZERLAND (4%)
Platform Engagement	Instagram: 28,405 avg likes/post · Youtube: 161,905 avg views/post	Best reach: Youtube 161,905 avg views; best engagement: Instagram 28,405 avg likes

Top Brand Affinities

Clever Fit

Score: 39.92

Commerzbank

Score: 38.10

Alpha Industries

Score: 36.43

Edeka

Score: 25.06

Gamescom

Score: 24.19

Zalando

Score: 17.81

Nakd

Score: 16.66

Rossmann

Score: 16.55

Thermomix

Score: 15.81

Breitling

Score: 15.78

ESPRIT

Score: 14.48

Ellesse

Score: 13.31

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Top Brand Affinities

Brand	Category	Score
Clever Fit		39.92
Commerzbank		38.10
Alpha Industries		36.43
Edeka		25.06
Gamescom		24.19
Zalando		17.81
Nakd		16.66
Rossmann		16.55
Thermomix		15.81
Breitling		15.78
ESPRIT		14.48
Ellesse		13.31
Beck`s		11.80
Marc O'Polo		10.92
Lidl		10.82
Braun		10.54
Stone Island		10.04
OOTD Magazine		9.67
Seat		8.92
Hugo Boss		8.60
Dsquared		8.01
KARL LAGERFELD		7.58
PLAYMOBIL		7.49
Lufthansa		7.47
Moët & Chandon		6.92
Lacoste		6.62
Babybump		6.47
Calzedonia		5.92
Emporio Armani		5.64
UGG		5.60
Kappa		5.59
ASOS		5.46
Myprotein		5.43
essie		5.41
Superdry		5.30
Opel		5.14
Moncler		5.04
Lindt		5.03
BBS		4.98
Schwarzkopf		4.90
Audi		4.78
Mercedes-Benz		4.76
Tommy Hilfiger		4.49
Rolex		4.36
Armani		4.25
Nivea		4.21
Hollister Co		4.09
Dyson		4.03
Primark		3.94
BMW		3.82