Busdriver

Busdriver — alternative artist from US.

Busdriver, whose real name is Regan Farquhar, is a rapper and producer hailing from Los Angeles. Known for his hyper-literate and intellectual style of…

Influence: 54.03% Fanbase: 33.02% Trending: 64.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 55.83% • Very Strong

As of 2025-08-16

16,599

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-08 18:44:15 UTC

Genres

alternativeescape roomhip-hop & raphip-hop/rapalternative hip hopabstract hip hopcontemporary hip hophip hop

Biography

Busdriver, whose real name is Regan Farquhar, is a rapper and producer hailing from Los Angeles. Known for his hyper-literate and intellectual style of rapping, he draws inspiration from vocalese jazz singer Jon Hendricks, showcasing a unique and eccentric approach to his music.

Top Brand Affinities

Report Date: 2025-08-16

Busdriver draws 25-34 & 35-44 audiences and holds attention in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily male (78%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 1,548 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Akai, MOOG, Ableton makes Collaborate with music production software brands, Launch a limited edition merchandise line, Create a podcast series discussing music and culture the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Busdriver score 9.33% — Very Strong bucket.

Brand: AkaiBrand: MOOGBrand: Ableton Product: Collaborate with music production software brandsProduct: Launch a limited edition merchandise lineProduct: Create a podcast series discussing music and culture

Followers:16,599

Engagements:1,548

Rate:9.3%

Posts:872

Avg Likes:1,548

Avg Comments:9

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,599 · Engagements 1,548 · Rate 9.3% Posts 872 · Views 0 · Avg Likes 1,548 · Avg Comments 9 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 35-44: 26% 18-24: 20% 45-64: 7%	Largest: 25-34 (45%); next: 35-44 (26%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (78%) UNITED KINGDOM (5%) CANADA (4%) FRANCE (1%) AUSTRALIA (1%)	Top regions: UNITED STATES (78%), UNITED KINGDOM (5%), CANADA (4%)
Platform Engagement	Instagram: 1,548 avg likes/post	best engagement: Instagram 1,548 avg likes

Top Brand Affinities

Akai

Consumer Electronics

Score: 55.83

MOOG

Automotive

Score: 49.74

Ableton

Audio & Music Gear

Score: 41.50

Mixcloud

Entertainment & Media

Score: 34.23

Pro Tools

Tools, DIY & Garden

Score: 15.29

Beats Electronics

Audio & Music Gear

Score: 14.90

SoundCloud

Entertainment

Score: 12.05

Amazon Music

Entertainment & Media

Score: 8.87

Pioneer

Audio & Music Gear

Score: 8.45

Kickstarter

E-commerce & Marketplaces

Score: 6.91

Spotify Music

Entertainment & Media

Score: 6.89

Capcom

Gaming & Esports (Software/Titles)

Score: 6.87

Recommendations

Products & Services

Collaborate with music production software brands
Launch a limited edition merchandise line
Create a podcast series discussing music and culture
Host virtual concerts or live streams
Develop a fan club with exclusive content
Offer music production workshops
Partner with local cafes for live performances
Create a documentary about the creative process

Marketing Angles

Highlight the intellectual and unique style of the artist
Focus on the fusion of genres in promotional materials
Leverage social media for interactive fan engagement
Utilize storytelling in marketing campaigns
Emphasize collaborations with other artists
Create content around the artist's influences and inspirations

Content Themes

Exploration of alternative hip-hop
Behind-the-scenes of music production
Interviews with other artists and producers
Fan stories and testimonials
Music and its impact on culture
The evolution of hip-hop and rap

Partnership Brands

Ableton
Akai
MOOG
Mixcloud
Pro Tools
SoundCloud
Amazon Music
Spotify Music
Pioneer
Kickstarter
Beats Electronics
Coachella
Comedy Central
iHeartRadio Music Awards
Columbia Pictures
Nickelodeon
Taco Bell
Los Angeles Lakers
Hennessy
Dr. Martens
Supreme

Brand	Category	Score
Akai	Consumer Electronics	55.83
MOOG	Automotive	49.74
Ableton	Audio & Music Gear	41.50
Mixcloud	Entertainment & Media	34.23
Pro Tools	Tools, DIY & Garden	15.29
Beats Electronics	Audio & Music Gear	14.90
SoundCloud	Entertainment	12.05
Amazon Music	Entertainment & Media	8.87
Pioneer	Audio & Music Gear	8.45
Kickstarter	E-commerce & Marketplaces	6.91
Spotify Music	Entertainment & Media	6.89
Capcom	Gaming & Esports (Software/Titles)	6.87
Sega	Entertainment	6.11
Coachella	Apparel & Fashion	5.60
Comedy Central	Entertainment & Media	5.01
iHeartRadio Music Awards	Entertainment	4.99
Columbia Pictures	Entertainment	4.53
Nickelodeon	Entertainment	4.53
Gundam	Toys & Games	4.32
Paramount Pictures	Entertainment & Media	4.32
Nintendo	Gaming & Esports (Software/Titles)	4.18
Taco Bell	Restaurants & Food Service	4.15
Los Angeles Lakers	Sports & Outdoors	4.09
Coors	Alcoholic Beverages	4.03
Showtime	Entertainment	3.88
Carhartt	Apparel & Fashion	3.85
Cadillac	Automotive	3.71
Tinder	Technology	3.71
Fallout	Gaming & Esports (Software/Titles)	3.67
Final Fantasy	Gaming & Esports (Software/Titles)	3.56
Cartoon Network	Entertainment	3.38
Warner Bros	Entertainment	3.26
Kodak	Cameras & Photography	3.25
Prismacolor	Books, Stationery & Office	3.22
Hennessy	Alcoholic Beverages	3.19
Stüssy	Apparel & Fashion	3.06
WWE	Entertainment	3.02
Polaroid	Cameras & Photography	3.00
Leica	Cameras & Photography	2.96
NHL	Sports & Outdoors	2.87
Sneakerhead	Footwear	2.85
Emporium	Apparel & Fashion	2.78
Star Wars	Entertainment	2.68
Paypal	Finance, Banking & Insurance	2.57
MTV	Entertainment & Media	2.49
Adobe	Software, Apps & SaaS	2.36
Dr. Martens	Apparel & Fashion	2.33
Supreme	Apparel & Fashion	2.32
Matrix	Beauty & Personal Care	2.27
Fujifilm	Cameras & Photography	2.27