Burton Cummings

Burton Cummings — rock artist from CA.

Burton Cummings, the iconic voice of The Guess Who, propelled the band to fame with hits like “American Woman” and “These Eyes” before embarking on a…

Influence: 52.03% Fanbase: 29.11% Trending: 63.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-16

63,600

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 18:52:42 UTC

Genres

rockrockclassic canadian rockpop rockfolk & traditionalcanadian singer-songwriter

Biography

Burton Cummings, the iconic voice of The Guess Who, propelled the band to fame with hits like “American Woman” and “These Eyes” before embarking on a successful solo career in 1975. As a solo artist, Burton showcased his powerhouse vocals and songwriting talent in songs like “Stand Tall” and “My Own Way to Rock,” earning numerous platinum and gold record awards. He is celebrated as a Canadian rock legend, known for his unwavering commitment to his unique sound and electrifying live performances.

With a legacy that includes the first U.S. platinum album by a Canadian artist with The Guess Who and the first quadruple platinum Canadian-produced album as a solo artist, Burton Cummings continues to captivate audiences as a singer, songwriter, and showman. His enduring popularity and accolades underscore his status as a national treasure and living rock ‘n’ roll legend who stays true to his distinctive style while thrilling fans with his timeless hits in concert.

Top Brand Affinities

Report Date: 2025-08-16

Burton Cummings commands interest from 45-64 & 35-44 audiences in CANADA, UNITED STATES, NIGERIA. With a heavily male (71%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (6,372 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Guitar manufacturers, Vinyl record labels, Music streaming platforms points squarely at Vinyl records of classic albums, Merchandise featuring iconic album art, Concert tickets for live performances. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Burton Cummings score 0.64% — Low bucket.

Product: Vinyl records of classic albumsProduct: Merchandise featuring iconic album artProduct: Concert tickets for live performances

Followers:63,600

Engagements:409

Rate:0.6%

Posts:376

Avg Likes:358

Avg Comments:28

Avg Views:8,489

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 63,600 · Engagements 409 · Rate 0.6% Posts 376 · Views 8,489 · Avg Likes 358 · Avg Comments 28 · Avg Views 8,489	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 56% 35-44: 19% 25-34: 14% 18-24: 9%	Largest: 45-64 (56%); next: 35-44 (19%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	CANADA (50%) UNITED STATES (38%) NIGERIA (6%) BRAZIL (1%) AUSTRALIA (1%)	Top regions: CANADA (50%), UNITED STATES (38%), NIGERIA (6%)
Platform Engagement	Tiktok: 6,372 avg views/post · Youtube: 2,117 avg views/post	Best reach: Tiktok 6,372 avg views; best engagement: Tiktok 358 avg likes