BURNS

BURNS — pop artist from GB.

BURNS, a versatile producer and DJ from Los Angeles, seamlessly blends elements of indie and dance music in his high-energy original tracks and remixes. Born…

Influence: 55.15% Fanbase: 31.15% Trending: 67.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 52.10% • Very Strong

As of 2025-09-08

160,464

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:44:30 UTC

Genres

popla pophip-hop & raphip-hop/rapelectronicdanceelectronicbluesblues

Biography

BURNS, a versatile producer and DJ from Los Angeles, seamlessly blends elements of indie and dance music in his high-energy original tracks and remixes. Born Matthew James Burns in England in 1985, he made a name for himself in the late 2000s with notable collaborations with artists such as Britney Spears and Rihanna. His infectious nu-disco hit "Y.S.L.M. (You Stopped Loving Me)" with Fred Falke gained popularity in clubs, followed by the success of his double-mix set This Is Burns, Vol. 1 in 2010. BURNS' move to Los Angeles in 2014 further influenced his sound, leading to a string of singles and productions for various artists, including Ellie Goulding and Pitbull.

Since signing with RCA Records, BURNS has continued to release dynamic singles that showcase his diverse musical palette. His 2017 single "Far Gone" and subsequent tracks like "Angel," "Worst," and "Hands on Me" featuring Maluma and Rae Sremmurd have solidified his presence in the music industry. Notable collaborations include the 2019 hit "Energy," featuring A$AP Rocky and Sabrina Claudio, further demonstrating BURNS' ability to bridge genres and work with top-tier talent.

Top Brand Affinities

Report Date: 2025-09-08

BURNS commands interest from 18-24 & 25-34 audiences in UNITED STATES, MEXICO, INDIA. With a heavily male (62%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (2,670 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Warner Music, MOOG, Live Nation points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BURNS score 0.17% — Low bucket.

Brand: Warner MusicBrand: MOOGBrand: Live Nation

Followers:160,464

Engagements:278

Rate:0.2%

Posts:462

Avg Likes:275

Avg Comments:20

Avg Views:2,670

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 160,464 · Engagements 278 · Rate 0.2% Posts 462 · Views 2,670 · Avg Likes 275 · Avg Comments 20 · Avg Views 2,670	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 30% 13-17: 5% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (30%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (13%) MEXICO (7%) INDIA (6%) UNITED KINGDOM (6%) COLOMBIA (6%)	Top regions: UNITED STATES (13%), MEXICO (7%), INDIA (6%)
Platform Engagement	Instagram: 205 avg likes/post · Youtube: 2,670 avg views/post	Best reach: Youtube 2,670 avg views; best engagement: Instagram 205 avg likes

Top Brand Affinities

Warner Music

Score: 52.10

MOOG

Score: 30.69

Live Nation

Score: 29.42

Pioneer

Score: 23.10

Mixcloud

Score: 21.90

Trancefamily

Score: 20.01

All Saints

Score: 18.91

Amazon Music

Score: 17.31

Akai

Score: 16.77

Grindr

Score: 16.39

Ableton

Score: 15.67

Tomorrowland

Score: 14.74

Brand	Category	Score
Warner Music		52.10
MOOG		30.69
Live Nation		29.42
Pioneer		23.10
Mixcloud		21.90
Trancefamily		20.01
All Saints		18.91
Amazon Music		17.31
Akai		16.77
Grindr		16.39
Ableton		15.67
Tomorrowland		14.74
REVOLVE		11.97
Sennheiser		10.29
Coachella		9.67
JACQUEMUS		8.78
Barbie		8.70
iHeartRadio Music Awards		8.35
Pro Tools		7.87
Acne Studios		7.44
SoundCloud		6.54
Maison Margiela		6.11
MTV		6.03
Four Seasons		5.23
Urban Outfitters		5.18
Lollapalooza		4.57
TOM FORD		4.47
Alexander McQueen		4.46
Spotify Music		4.31
Summit Entertainment		4.30
Beats Electronics		4.13
Stüssy		3.66
ASOS		3.50
Vogue		3.50
Bacardi		3.32
Dr. Martens		3.11
Christian Louboutin		3.10
Moschino		2.96
BALMAIN		2.94
Abercrombie & Fitch		2.89
Kodak		2.87
Pull&Bear		2.86
Lululemon Athletica		2.80
Versace		2.71
Showtime		2.62
Marc Jacobs		2.62
Armani		2.56
Topshop		2.53
NBC		2.49
Bershka		2.43