Burna Boy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
31,139,678
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-11-22 20:59:27 UTC
Genres
Biography
Burna Boy reliably reaches 18-24 & 25-34 audiences in UNITED STATES, KENYA, FRANCE. The base is heavily male (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (816,400 avg views per post); Instagram layers on depth and replies. The audience sits near Airtel, JACQUEMUS, Hennessy, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 31,139,678 · Engagements 224,436 · Rate 0.7% Posts 660 · Views 897,759 · Avg Likes 219,396 · Avg Comments 5,039 · Avg Views 897,759 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 42% 35-44: 6% 13-17: 5% |
Largest: 18-24 (45%); next: 25-34 (42%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (23%) KENYA (9%) FRANCE (8%) NIGERIA (7%) UNITED KINGDOM (7%) |
Top regions: UNITED STATES (23%), KENYA (9%), FRANCE (8%) |
| Platform Engagement | Instagram: 127,738 avg likes/post · Tiktok: 816,400 avg views/post · Youtube: 81,359 avg views/post | Best reach: Tiktok 816,400 avg views; best engagement: Instagram 127,738 avg likes |
Top Brand Affinities
Airtel
JACQUEMUS
Hennessy
Alibaba
FashionNova
MISSGUIDED
CNN
Timberland
boohoo
Moncler
Steve Madden
BALMAIN
| Brand | Category | Score |
|---|---|---|
| Airtel | 12.16 | |
| JACQUEMUS | 7.31 | |
| Hennessy | 6.46 | |
| Alibaba | 6.45 | |
| FashionNova | 6.42 | |
| MISSGUIDED | 5.78 | |
| CNN | 5.71 | |
| Timberland | 5.67 | |
| boohoo | 4.61 | |
| Moncler | 4.57 | |
| Steve Madden | 4.26 | |
| BALMAIN | 3.92 | |
| Urban Outfitters | 3.82 | |
| FOREX | 3.75 | |
| ASOS | 3.74 | |
| Balenciaga | 3.21 | |
| Bershka | 3.09 | |
| Versace | 3.05 | |
| Fenty beauty | 3.04 | |
| Barber Shop Connect | 2.85 | |
| Nickelodeon | 2.81 | |
| Paramount Pictures | 2.81 | |
| SoundCloud | 2.74 | |
| Rolls-Royce | 2.70 | |
| NBC | 2.49 | |
| GAP | 2.46 | |
| MTV | 2.44 | |
| Dolce & Gabbana | 2.40 | |
| Gucci | 2.35 | |
| Fendi | 2.30 | |
| Forever 21 | 2.24 | |
| H&M | 2.16 | |
| Pepsi | 2.04 | |
| Beats Electronics | 2.04 | |
| Dr. Martens | 2.02 | |
| Polo Ralph Lauren | 2.02 | |
| Levi's | 2.00 | |
| Cartier | 1.99 | |
| Gymshark | 1.94 | |
| BBC | 1.91 | |
| Kodak | 1.88 | |
| Tesla Motors | 1.87 | |
| Bugatti | 1.77 | |
| Ray-Ban | 1.76 | |
| Supreme | 1.75 | |
| Land Rover | 1.75 | |
| Primark | 1.67 | |
| New Balance | 1.67 | |
| GIVENCHY | 1.66 | |
| Rolex | 1.62 |
Official Profiles
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LoginArtist: Burna Boy
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Top 10 Songs Played Today
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Total Streams (2025-09-25)
Total: 1,913,219,240
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
1,890,093,816 | 98.79% |
| [+] |
|
22,597,176 | 1.18% |
| [+] |
|
443,215 | 0.02% |
| [+] |
|
50,224 | 0.00% |
| [+] |
|
34,809 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-23 03:30 UTC | Burna Boy | Toyota Center | Houston, United States | |
| 2025-11-25 04:30 UTC | Burna Boy | American Airlines Center | Dallas, United States | |
| 2025-11-29 04:30 UTC | Burna Boy | The Armory | Minneapolis, United States | |
| 2025-12-02 04:30 UTC | Burna Boy | United Center | Chicago, United States | |
| 2025-12-04 04:30 UTC | Burna Boy | TD Garden | Boston, United States | |
| 2025-12-06 04:30 UTC | Burna Boy | Capital One Arena | Washington, United States | |
| 2025-12-07 04:30 UTC | Burna Boy | UBS Arena | Elmont, United States | |
| 2025-12-09 04:30 UTC | Burna Boy | State Farm Arena | Atlanta, United States | |
| 2025-12-11 04:30 UTC | Burna Boy | Kia Center | Orlando, United States | |
| 2025-12-13 04:30 UTC | Burna Boy | Prudential Center | Newark, United States | |
| 2025-12-16 04:30 UTC | Burna Boy | Bell Centre | Montréal, Canada | |
| 2025-12-18 04:30 UTC | Burna Boy | Scotiabank Arena | Toronto, Canada | |
| 2025-12-19 04:30 UTC | Burna Boy | Scotiabank Arena | Toronto, Canada | |
| 2026-01-13 08:00 UTC | Burna Boy | Helsinki Ice Hall / Helsingin Jäähalli | Helsinki, Finland | |
| 2026-01-14 03:00 UTC | Burna Boy | Helsinki Ice Hall | Helsinki, Finland | |
| 2026-01-16 02:00 UTC | Burna Boy | Avicii Arena | Stockholm, Sweden | |
| 2026-01-18 04:00 UTC | Burna Boy | Royal Arena | Copenhagen, Denmark | |
| 2026-01-20 08:00 UTC | Burna Boy | Hallenstadion | Chur, Switzerland | |
| 2026-01-21 04:00 UTC | Burna Boy | Hallenstadion | Zürich, Switzerland | |
| 2026-01-24 02:30 UTC | Burna Boy | ING Arena | Brussels, Belgium | |
| 2026-02-21 03:00 UTC | Burna Boy | Hallenstadion | Zürich, Switzerland |















