Burna Boy

Burna Boy — pop artist from NG.

Burna Boy, born Damini Ogulu in Lagos in 1991, began his music career at a young age, immersing himself in reggae, dancehall, and Afrobeat influences. Moving…

Influence: 84.68% Fanbase: 87.17% Trending: 83.44% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 12.16% • Very Strong

As of 2025-09-26

31,139,678

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-10-07 18:46:49 UTC

Genres

popafro dancehallnigerian pophip-hop & rapnigerian hip hopafricanazontobeatsafrobeats

Biography

Burna Boy, born Damini Ogulu in Lagos in 1991, began his music career at a young age, immersing himself in reggae, dancehall, and Afrobeat influences. Moving to London for university before returning to Nigeria, he collaborated with producer LeriQ and developed a unique sound that blended various genres. His debut album, L.I.F.E., in 2013, featured collaborations with notable Nigerian artists and received positive reviews from critics. Burna Boy's subsequent releases, including 2015's On a Spaceship and 2018's Outside, showcased his versatility and continued to garner acclaim in the music industry. Collaborating with a range of artists and producers, Burna Boy has established himself as a leading figure in the global music scene, with hits like "Rock Your Body" and "Killin Dem" solidifying his status as a prominent reggae-dancehall artist.

Top Brand Affinities

Report Date: 2025-09-26

Burna Boy reliably reaches 18-24 & 25-34 audiences in UNITED STATES, KENYA, FRANCE. The base is heavily male (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (816,400 avg views per post); Instagram layers on depth and replies. The audience sits near Airtel, JACQUEMUS, Hennessy, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Burna Boy score 0.72% — Low bucket.

Brand: AirtelBrand: JACQUEMUSBrand: Hennessy

Followers:31,139,678

Engagements:224,436

Rate:0.7%

Posts:660

Avg Likes:219,396

Avg Comments:5,039

Avg Views:897,759

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 31,139,678 · Engagements 224,436 · Rate 0.7% Posts 660 · Views 897,759 · Avg Likes 219,396 · Avg Comments 5,039 · Avg Views 897,759	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 42% 35-44: 6% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (42%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (23%) KENYA (9%) FRANCE (8%) NIGERIA (7%) UNITED KINGDOM (7%)	Top regions: UNITED STATES (23%), KENYA (9%), FRANCE (8%)
Platform Engagement	Instagram: 127,738 avg likes/post · Tiktok: 816,400 avg views/post · Youtube: 81,359 avg views/post	Best reach: Tiktok 816,400 avg views; best engagement: Instagram 127,738 avg likes

Top Brand Affinities

Airtel

Score: 12.16

JACQUEMUS

Score: 7.31

Hennessy

Score: 6.46

Alibaba

Score: 6.45

FashionNova

Score: 6.42

MISSGUIDED

Score: 5.78

CNN

Score: 5.71

Timberland

Score: 5.67

boohoo

Score: 4.61

Moncler

Score: 4.57

Steve Madden

Score: 4.26

BALMAIN

Score: 3.92

Brand	Category	Score
Airtel		12.16
JACQUEMUS		7.31
Hennessy		6.46
Alibaba		6.45
FashionNova		6.42
MISSGUIDED		5.78
CNN		5.71
Timberland		5.67
boohoo		4.61
Moncler		4.57
Steve Madden		4.26
BALMAIN		3.92
Urban Outfitters		3.82
FOREX		3.75
ASOS		3.74
Balenciaga		3.21
Bershka		3.09
Versace		3.05
Fenty beauty		3.04
Barber Shop Connect		2.85
Nickelodeon		2.81
Paramount Pictures		2.81
SoundCloud		2.74
Rolls-Royce		2.70
NBC		2.49
GAP		2.46
MTV		2.44
Dolce & Gabbana		2.40
Gucci		2.35
Fendi		2.30
Forever 21		2.24
H&M		2.16
Pepsi		2.04
Beats Electronics		2.04
Dr. Martens		2.02
Polo Ralph Lauren		2.02
Levi's		2.00
Cartier		1.99
Gymshark		1.94
BBC		1.91
Kodak		1.88
Tesla Motors		1.87
Bugatti		1.77
Ray-Ban		1.76
Supreme		1.75
Land Rover		1.75
Primark		1.67
New Balance		1.67
GIVENCHY		1.66
Rolex		1.62

Official Profiles

Artist: Burna Boy

Date Range: 2025-10-07 → 2025-10-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Burna Boy today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-25)

Total: 1,913,219,240

PLATFORM

TOTAL

[+]

Audiomack

1,890,093,816

98.79%

[+]

Spotify

22,597,176

1.18%

[+]

Pandora

443,215

0.02%

[+]

Jiosaavn

50,224

0.00%

[+]

Yandex

34,809

0.00%

[+]

Anghami

0.00%

[+]

Last.fm

0.00%

[+]

Tidal

0.00%

[+]

YouTube Artist

0.00%

Radio Spins (2025-09-26)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-09-26 01:54:13	WE PRAY	Canal FM	Aulnoye-Aymeries, FR	198
2025-09-26 01:53:03	SOKE	Wazobia FM	Lagos, NG	8
2025-09-26 01:52:56	SOKE	Wazobia FM	Lagos, NG	3
2025-09-26 01:49:40	WE PRAY	Hot Radio	Poole, GB	218
2025-09-26 01:49:03	Laho II	WWPR	New York, NY, US	69
2025-09-26 01:46:09	Sittin' On Top Of The World (feat. 21 Savage)	KHTE The Box 96.5 FM	Little Rock, US	55
2025-09-26 01:43:32	Last Last	i love music	Köln, DE	157
2025-09-26 01:42:56	wgft (feat. Burna Boy)	WHTA-FM	Mableton, GA, US	126
2025-09-26 01:41:56	Change Your Mind (feat. Shaboozey)	Kiss FM	Berlin, DE	141
2025-09-26 01:41:32	TaTaTa (feat. Travis Scott)	Triple J	Sydney, AU	143