Burna Boy

Burna Boy

Country: NG | Gender: male

Influence: 84.68% Fanbase: 87.17% Trending: 83.44% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 12.16% • Very Strong

As of 2025-09-26

31,139,678

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-22 20:59:27 UTC

Genres

popafro dancehallnigerian pophip-hop & rapnigerian hip hopafricanazontobeatsafrobeats

Biography

Burna Boy, born Damini Ogulu in Lagos in 1991, began his music career at a young age, immersing himself in reggae, dancehall, and Afrobeat influences. Moving to London for university before returning to Nigeria, he collaborated with producer LeriQ and developed a unique sound that blended various genres. His debut album, L.I.F.E., in 2013, featured collaborations with notable Nigerian artists and received positive reviews from critics. Burna Boy's subsequent releases, including 2015's On a Spaceship and 2018's Outside, showcased his versatility and continued to garner acclaim in the music industry. Collaborating with a range of artists and producers, Burna Boy has established himself as a leading figure in the global music scene, with hits like "Rock Your Body" and "Killin Dem" solidifying his status as a prominent reggae-dancehall artist.

Burna Boy Marketing Affinity & Brand Fit Data

Report Date: 2025-09-26

Burna Boy reliably reaches 18-24 & 25-34 audiences in UNITED STATES, KENYA, FRANCE. The base is heavily male (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (816,400 avg views per post); Instagram layers on depth and replies. The audience sits near Airtel, JACQUEMUS, Hennessy, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Burna Boy score 0.72%Low bucket.
Brand: AirtelBrand: JACQUEMUSBrand: Hennessy
Followers:31,139,678
Engagements:224,436
Rate:0.7%
Posts:660
Views:897,759
Avg Likes:219,396
Avg Comments:5,039
Avg Views:897,759

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 31,139,678 · Engagements 224,436 · Rate 0.7%
Posts 660 · Views 897,759 · Avg Likes 219,396 · Avg Comments 5,039 · Avg Views 897,759
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 45%
25-34: 42%
35-44: 6%
13-17: 5%
Largest: 18-24 (45%); next: 25-34 (42%)
Gender Split Female: 37%
Male: 63%
Non-binary/Other: 0%
Skews male (63%)
Top Countries UNITED STATES (23%)
KENYA (9%)
FRANCE (8%)
NIGERIA (7%)
UNITED KINGDOM (7%)
Top regions: UNITED STATES (23%), KENYA (9%), FRANCE (8%)
Platform Engagement Instagram: 127,738 avg likes/post · Tiktok: 816,400 avg views/post · Youtube: 81,359 avg views/post Best reach: Tiktok 816,400 avg views; best engagement: Instagram 127,738 avg likes

Top Brand Affinities

Airtel
Score: 12.16
JACQUEMUS
Score: 7.31
Hennessy
Score: 6.46
Alibaba
Score: 6.45
FashionNova
Score: 6.42
MISSGUIDED
Score: 5.78
CNN
Score: 5.71
Timberland
Score: 5.67
boohoo
Score: 4.61
Moncler
Score: 4.57
Steve Madden
Score: 4.26
BALMAIN
Score: 3.92
Brand Category Score
Airtel 12.16
JACQUEMUS 7.31
Hennessy 6.46
Alibaba 6.45
FashionNova 6.42
MISSGUIDED 5.78
CNN 5.71
Timberland 5.67
boohoo 4.61
Moncler 4.57
Steve Madden 4.26
BALMAIN 3.92
Urban Outfitters 3.82
FOREX 3.75
ASOS 3.74
Balenciaga 3.21
Bershka 3.09
Versace 3.05
Fenty beauty 3.04
Barber Shop Connect 2.85
Nickelodeon 2.81
Paramount Pictures 2.81
SoundCloud 2.74
Rolls-Royce 2.70
NBC 2.49
GAP 2.46
MTV 2.44
Dolce & Gabbana 2.40
Gucci 2.35
Fendi 2.30
Forever 21 2.24
H&M 2.16
Pepsi 2.04
Beats Electronics 2.04
Dr. Martens 2.02
Polo Ralph Lauren 2.02
Levi's 2.00
Cartier 1.99
Gymshark 1.94
BBC 1.91
Kodak 1.88
Tesla Motors 1.87
Bugatti 1.77
Ray-Ban 1.76
Supreme 1.75
Land Rover 1.75
Primark 1.67
New Balance 1.67
GIVENCHY 1.66
Rolex 1.62

Official Profiles

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Artist: Burna Boy

Date Range: 2025-11-22 → 2025-11-22
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Burna Boy today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-25)

Total: 1,913,219,240

PLATFORM TOTAL %
Audiomack Audiomack 1,890,093,816 98.79%
Spotify Spotify 22,597,176 1.18%
Pandora Pandora 443,215 0.02%
Jiosaavn Jiosaavn 50,224 0.00%
Yandex Yandex 34,809 0.00%
Anghami Anghami 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-11-23 03:30 UTC Burna Boy Toyota Center Houston, United States
2025-11-25 04:30 UTC Burna Boy American Airlines Center Dallas, United States
2025-11-29 04:30 UTC Burna Boy The Armory Minneapolis, United States
2025-12-02 04:30 UTC Burna Boy United Center Chicago, United States
2025-12-04 04:30 UTC Burna Boy TD Garden Boston, United States
2025-12-06 04:30 UTC Burna Boy Capital One Arena Washington, United States
2025-12-07 04:30 UTC Burna Boy UBS Arena Elmont, United States
2025-12-09 04:30 UTC Burna Boy State Farm Arena Atlanta, United States
2025-12-11 04:30 UTC Burna Boy Kia Center Orlando, United States
2025-12-13 04:30 UTC Burna Boy Prudential Center Newark, United States
2025-12-16 04:30 UTC Burna Boy Bell Centre Montréal, Canada
2025-12-18 04:30 UTC Burna Boy Scotiabank Arena Toronto, Canada
2025-12-19 04:30 UTC Burna Boy Scotiabank Arena Toronto, Canada
2026-01-13 08:00 UTC Burna Boy Helsinki Ice Hall / Helsingin Jäähalli Helsinki, Finland
2026-01-14 03:00 UTC Burna Boy Helsinki Ice Hall Helsinki, Finland
2026-01-16 02:00 UTC Burna Boy Avicii Arena Stockholm, Sweden
2026-01-18 04:00 UTC Burna Boy Royal Arena Copenhagen, Denmark
2026-01-20 08:00 UTC Burna Boy Hallenstadion Chur, Switzerland
2026-01-21 04:00 UTC Burna Boy Hallenstadion Zürich, Switzerland
2026-01-24 02:30 UTC Burna Boy ING Arena Brussels, Belgium
2026-02-21 03:00 UTC Burna Boy Hallenstadion Zürich, Switzerland

Trending Artist