Burhan G
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
84,916
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-07 18:50:18 UTC
Genres
Biography
Burhan G commands interest from 18-24 & 25-34 audiences in DENMARK, UNITED STATES, VIETNAM. With a male-leaning (53%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (36,050 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Derimod, By Malene Birger, Nelly.com points squarely at Merchandise collaborations with fashion brands, Exclusive music releases on streaming platforms, Live virtual concerts and meet-and-greets. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 84,916 · Engagements 1,103 · Rate 1.3% Posts 58 · Views 44,085 · Avg Likes 1,048 · Avg Comments 39 · Avg Views 44,085 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 30% 35-44: 14% 45-64: 9% |
Largest: 18-24 (40%); next: 25-34 (30%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
DENMARK (75%) UNITED STATES (4%) VIETNAM (2%) SPAIN (2%) NORWAY (1%) |
Top regions: DENMARK (75%), UNITED STATES (4%), VIETNAM (2%) |
| Platform Engagement | Instagram: 334 avg likes/post · Tiktok: 36,050 avg views/post · Youtube: 8,035 avg views/post | Best reach: Tiktok 36,050 avg views; best engagement: Tiktok 635 avg likes |
Top Brand Affinities
Derimod
By Malene Birger
Nelly.com
Bang & Olufsen
Arla Foods
Grundig
Ole Henriksen
Hummel
Zalando
Carlsberg
Gant
LEGOLAND
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive music releases on streaming platforms
- Live virtual concerts and meet-and-greets
- Collaborative playlists with popular artists
- Music-themed apparel and accessories
- Limited edition vinyl releases
- Fan club memberships with exclusive content
- Music production workshops or webinars
Marketing Angles
- Highlight Danish cultural influences in music
- Emphasize emotional storytelling in lyrics
- Leverage social media for behind-the-scenes content
- Engage fans with interactive content on TikTok
- Utilize influencer partnerships for wider reach
- Create themed music videos that resonate with youth
Content Themes
- Personal growth and self-discovery
- Celebration of Danish heritage
- Collaboration with other artists
- Exploration of love and relationships
- Social issues and community empowerment
- Behind-the-scenes of music creation
Partnership Brands
- Derimod
- By Malene Birger
- Nelly.com
- Bang & Olufsen
- Arla Foods
- Hummel
- Zalando
- Carlsberg
- Gant
- LEGOLAND
- Acne Studios
- Daniel Wellington
- Hugo Boss
- IKEA
- ASOS
- Myprotein
- Nespresso
- Tommy Hilfiger
- Ray-Ban
- Balenciaga
- Red Bull
| Brand | Category | Score |
|---|---|---|
| Derimod | Apparel & Fashion | 155.39 |
| By Malene Birger | Apparel & Fashion | 114.45 |
| Nelly.com | Apparel & Fashion | 95.30 |
| Bang & Olufsen | Audio & Music Gear | 71.06 |
| Arla Foods | Other | 67.85 |
| Grundig | Consumer Electronics | 48.99 |
| Ole Henriksen | Beauty & Personal Care | 29.18 |
| Hummel | Apparel & Fashion | 27.44 |
| Zalando | Apparel & Fashion | 20.70 |
| Carlsberg | Alcoholic Beverages | 17.63 |
| Gant | Apparel & Fashion | 17.58 |
| LEGOLAND | Toys & Games | 17.24 |
| Nakd | Food & Snacks | 15.37 |
| Acne Studios | Apparel & Fashion | 13.81 |
| DHL | Kitchen & Dining | 13.33 |
| Ellesse | Apparel & Fashion | 10.30 |
| Daniel Wellington | Jewelry & Watches | 7.57 |
| Hugo Boss | Apparel & Fashion | 7.44 |
| Hummer | Automotive | 7.33 |
| Stone Island | Apparel & Fashion | 7.20 |
| Nespresso | Beverages | 7.07 |
| H&M Home | Home & Living | 6.53 |
| Aperol | Alcoholic Beverages | 6.47 |
| JACQUEMUS | Apparel & Fashion | 6.16 |
| Moncler | Apparel & Fashion | 5.78 |
| Myprotein | Health & Wellness | 5.25 |
| Marc Jacobs | Apparel & Fashion | 5.10 |
| essie | Beauty & Personal Care | 4.70 |
| ASOS | Apparel & Fashion | 4.38 |
| IKEA | Home & Furniture | 4.28 |
| ASICS | Apparel & Fashion | 4.14 |
| Michael Kors | Apparel & Fashion | 4.10 |
| KENZO | Apparel & Fashion | 3.57 |
| Pepsi | Beverages | 3.27 |
| Tommy Hilfiger | Apparel & Fashion | 3.17 |
| Mulberry | Apparel & Fashion | 3.17 |
| Lego | Toys & Games | 3.15 |
| Babybump | Baby, Kids & Maternity | 3.14 |
| Ray-Ban | Accessories (Bags, Eyewear, Etc.) | 3.12 |
| Colgate | Beauty & Personal Care | 3.07 |
| BALMAIN | Apparel & Fashion | 2.94 |
| Lacoste | Apparel & Fashion | 2.93 |
| Polo Ralph Lauren | Apparel & Fashion | 2.85 |
| Calvin Klein | Apparel & Fashion | 2.77 |
| The North Face | Apparel & Fashion | 2.76 |
| Carhartt | Apparel & Fashion | 2.63 |
| Baileys | Beverages | 2.41 |
| Red Bull | Beverages | 2.32 |
| H&M | Apparel & Fashion | 2.27 |
| Balenciaga | Apparel & Fashion | 2.17 |
Official Profiles
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LoginArtist: Burhan G
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:54:45 | SOMMER I DECEMBER (BURHAN G X PAULINE) | VoxPop | Tórshavn, FO | 147 |
| 2025-08-21 08:48:13 | Jeg' I Live | VLR | Odense, DK | 187 |
| 2025-08-21 06:57:24 | Jeg' I Live | Radio Soft | Copenhagen, DK | 187 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
