BUMP OF CHICKEN
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
2,006,839
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
In 2021, their song "Nanairo" was chosen as the theme song for NHK's TV drama "Okaeri Mone" and they performed at the 72nd NHK Kohaku Uta Gassen. In 2022, their track "Chronostasis" was featured as the theme song for the film "Detective Conan: The Bride of Halloween," and "SOUVENIR" was selected as the opening theme for the second season of the anime "SPY x FAMILY." The band released their 10th full album, "Iris," in September 2024, marking their first album in about five years since "aurora arc" in July 2019. They also kicked off a dome tour, "BUMP OF CHICKEN TOUR 2024 Sphery Rendezvous," in the same month following the album release.
BUMP OF CHICKEN has momentum with 18-24 & 25-34 audiences—particularly in JAPAN, UNITED STATES, INDONESIA. A heavily male (62%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 60,600 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Akg, Vivienne Westwood, Paul Smith signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,006,839 · Engagements 28,518 · Rate 1.4% Posts 1,399 · Views 114,650 · Avg Likes 28,148 · Avg Comments 156 · Avg Views 114,650 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 31% 13-17: 7% 35-44: 5% |
Largest: 18-24 (55%); next: 25-34 (31%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
JAPAN (42%) UNITED STATES (8%) INDONESIA (7%) TAIWAN (5%) SOUTH KOREA (4%) |
Top regions: JAPAN (42%), UNITED STATES (8%), INDONESIA (7%) |
| Platform Engagement | Instagram: 18,475 avg likes/post · Tiktok: 54,050 avg views/post · Youtube: 60,600 avg views/post | Best reach: Youtube 60,600 avg views; best engagement: Instagram 18,475 avg likes |
Top Brand Affinities
Akg
Vivienne Westwood
Paul Smith
Snoopy And The Peanuts Gang
Dr. Martens
Olympus
UNIQLO
Shake Shack
Maison Margiela
Summit Entertainment
Pokemon
Lindt
| Brand | Category | Score |
|---|---|---|
| Akg | 16.94 | |
| Vivienne Westwood | 15.56 | |
| Paul Smith | 13.73 | |
| Snoopy And The Peanuts Gang | 10.76 | |
| Dr. Martens | 10.15 | |
| Olympus | 9.98 | |
| UNIQLO | 7.96 | |
| Shake Shack | 7.65 | |
| Maison Margiela | 6.21 | |
| Summit Entertainment | 4.98 | |
| Pokemon | 4.54 | |
| Lindt | 4.17 | |
| Gundam | 4.12 | |
| Kate Spade | 4.05 | |
| IKEA | 3.67 | |
| The North Face | 3.50 | |
| Stüssy | 3.22 | |
| Yves Saint Laurent | 3.09 | |
| Panasonic | 3.08 | |
| Converse | 2.85 | |
| GAP | 2.61 | |
| Fujifilm | 2.60 | |
| Starbucks | 2.41 | |
| New Balance | 2.34 | |
| Christian Dior | 2.30 | |
| Walt Disney | 2.23 | |
| Chanel | 2.22 | |
| Costco | 2.16 | |
| Lush | 2.13 | |
| Reebok | 2.13 | |
| Pixar | 1.99 | |
| Hermès | 1.96 | |
| Star Wars | 1.94 | |
| Tiffany | 1.91 | |
| ASICS | 1.79 | |
| Pokemon Go | 1.76 | |
| Vans | 1.74 | |
| Apple | 1.66 | |
| Bershka | 1.63 | |
| Sony | 1.60 | |
| Amazon | 1.51 | |
| Polo Ralph Lauren | 1.43 | |
| Mazda | 1.43 | |
| Tiffany & Co | 1.40 | |
| Nikon | 1.39 | |
| GoPro | 1.36 | |
| Supreme | 1.32 | |
| GIVENCHY | 1.29 | |
| Burberry | 1.28 | |
| Nintendo | 1.28 |
Official Profiles
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LoginArtist: BUMP OF CHICKEN
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Royalties | $0.00 | $0.00 | +0.00 |
