BUJU TYE Brand Affinity ranks highest Airtel at 12.20% . Very Strong. Score DMDB 63.04% | Fanbase 54.91%

BUJU TYE — pop artist from NG.

Daniel Benson, known by his stage name BNXN, is an Afro-Fusion singer and songwriter from Lagos, Nigeria. He can be found on Instagram as @toyourears and on…

BUJU TYE

Recognizable

Country: NG | Gender: male | Artist ID: 11e83fe9-d026-36d8-8f3f-aa1c026db3d8

Find Artist

Genres

popafropopnigerian popothersworldwide

Influential: 63.04% Fanbase: 54.91% Trending: 67.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 12.20% • Very Strong

As of 2025-09-09

2,746,500

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.04% | Fanbase 54.91% | Trending 67.10% | CAREER STAGE: MAINSTREAM

Biography

Daniel Benson, known by his stage name BNXN, is an Afro-Fusion singer and songwriter from Lagos, Nigeria. He can be found on Instagram as @toyourears and on Twitter as @bnxn.

Report Date: 2025-09-09

BUJU TYE resonates most with 25-34 & 18-24 audiences and shows durable presence in NIGERIA, UNITED STATES, KENYA. With a heavily male (78%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (407,200 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Airtel, Hennessy, CNN makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BUJU TYE score 7.55% — Very Strong bucket.

Brand: AirtelBrand: HennessyBrand: CNN

Followers:2,746,500

Engagements:207,372

Rate:7.6%

Posts:173

Avg Likes:200,666

Avg Comments:4,207

Avg Views:542,884

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,746,500 · Engagements 207,372 · Rate 7.6% Posts 173 · Views 542,884 · Avg Likes 200,666 · Avg Comments 4,207 · Avg Views 542,884	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 45% 35-44: 5% 13-17: 3%	Largest: 25-34 (46%); next: 18-24 (45%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	NIGERIA (21%) UNITED STATES (18%) KENYA (9%) SOUTH AFRICA (6%) FRANCE (5%)	Top regions: NIGERIA (21%), UNITED STATES (18%), KENYA (9%)
Platform Engagement	Instagram: 117,362 avg likes/post · Tiktok: 407,200 avg views/post · Youtube: 135,684 avg views/post	Best reach: Tiktok 407,200 avg views; best engagement: Instagram 117,362 avg likes

Top Brand Affinities

Airtel

Score: 12.20

Hennessy

Score: 10.93

CNN

Score: 8.90

Amazon Music

Score: 7.77

MTV

Score: 6.33

FashionNova

Score: 5.77

FOREX

Score: 5.09

SoundCloud

Score: 4.65

Monster Beverage

Score: 4.26

Beats Electronics

Score: 3.80

Spotify Music

Score: 3.27

musical.ly

Score: 3.14

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Top Brand Affinities

Brand	Category	Score
Airtel		12.20
Hennessy		10.93
CNN		8.90
Amazon Music		7.77
MTV		6.33
FashionNova		5.77
FOREX		5.09
SoundCloud		4.65
Monster Beverage		4.26
Beats Electronics		3.80
Spotify Music		3.27
musical.ly		3.14
ASOS		3.11
BBC		3.06
Vogue		3.00
Pepsi		2.92
Fendi		2.80
Timberland		2.61
Fenty beauty		2.51
Gucci		2.30
Versace		2.26
Kodak		2.20
Balenciaga		2.07
Burberry		1.76
Louis Vuitton		1.74
H&M		1.66
NBA		1.62
Christian Dior		1.44
Los Angeles Lakers		1.44
Guinness		1.41
Rolex		1.38
Nike		1.35
shein		1.33
Lexus		1.26
Zara		1.26
Puma		1.24
FIFA		1.22
Bentley		1.13
SheInside		1.13
Apple		1.01
Mercedes-Benz		0.93
Coca-Cola		0.91
Adobe		0.89
Prada		0.85
Supreme		0.83
Sony		0.79
Lamborghini		0.69
Amazon		0.61
National Geographic		0.61
Netflix		0.60