Built to Spill
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
25,500
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:45:45 UTC
Genres
Scores
Biography
Originating in Boise, Built to Spill emerged in the '90s under Martsch's leadership, evolving from his earlier musical endeavors in Twin Falls, Idaho, and Seattle. The band's creative breakthrough with 1994's There's Nothing Wrong with Love led to a deal with Warner Bros., propelling them to alt-rock prominence. Subsequent releases like Keep It Like a Secret showcased the band's collaborative songwriting process and earned critical acclaim. Despite evolving lineups and musical shifts, Built to Spill's 2022 release When the Wind Forgets Your Name continues their legacy with classic elements and maturity in their sound.
Built to Spill draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, CANADA, BRAZIL. The skew is heavily male (79%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 74,650 avg views per post, with Youtube sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 25,500 · Engagements 1,321 · Rate 5.2% Posts 20 · Views 74,650 · Avg Likes 1,238 · Avg Comments 83 · Avg Views 74,650 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 27% 35-44: 18% 45-64: 9% |
Largest: 25-34 (42%); next: 18-24 (27%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (57%) CANADA (5%) BRAZIL (5%) ITALY (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (57%), CANADA (5%), BRAZIL (5%) |
| Platform Engagement | Youtube: 74,650 avg views/post | Best reach: Youtube 74,650 avg views; best engagement: Youtube 1,238 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Built to Spill
The map shows every radio station that aired Built to Spill today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 05:30:56 | Carry the Zero | KRVM | Eugene, US | 324 |
| 2025-08-21 05:22:16 | Goin' Against Your Mind | KRVM | Eugene, US | 516 |
| 2025-08-21 02:59:57 | Conventional Wisdom | WRFL 88.1 FM | Lexington-Fayette, US | 374 |
| 2025-08-21 02:33:48 | Carry the Zero | WERU-FM 89.9 (Blue Hill) | Bangor, US | 334 |
| 2025-08-21 00:25:19 | Carry the Zero | WRUW 91.1 FM | Cleveland, US | 305 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |