Bugoy Drilon
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
765,752
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 16:54:26 UTC
Genres
Scores
Biography
In 2024, Bugoy collaborated with the international duo The Moffats, also known as "Music Travel Love," on a rendition of "Nothings Gonna Change My Love for You" that amassed over 42 million views on YouTube and 19 million views on Facebook. Currently, Bugoy remains active in the music scene, performing live shows, writing and producing his own music, and collaborating with both local and international artists to explore new sounds and musical offerings.
Bugoy Drilon resonates most with 18-24 & 25-34 audiences and shows durable presence in PHILIPPINES, UNITED STATES, CANADA. With a male-leaning (53%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (15,982 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Jollibee, Penshoppe, Alden makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 765,752 · Engagements 17,382 · Rate 2.3% Posts 120 · Views 15,982 · Avg Likes 17,347 · Avg Comments 61 · Avg Views 15,982 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 37% 13-17: 7% 35-44: 5% |
Largest: 18-24 (50%); next: 25-34 (37%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
PHILIPPINES (85%) UNITED STATES (4%) CANADA (1%) SINGAPORE (1%) UNITED ARAB EMIRATES (1%) |
Top regions: PHILIPPINES (85%), UNITED STATES (4%), CANADA (1%) |
| Platform Engagement | Instagram: 16,523 avg likes/post · Youtube: 15,982 avg views/post | Best reach: Youtube 15,982 avg views; best engagement: Instagram 16,523 avg likes |
Top Brand Affinities
Jollibee
Penshoppe
Alden
Yakult
GENTLE MONSTER
T.G.I. Friday's
Kraft Foods
Sunnies Studios
Tim Hortons
Dunkin' Donuts
Pizza Hut
Lindt
| Brand | Category | Score |
|---|---|---|
| Jollibee | 60.42 | |
| Penshoppe | 49.05 | |
| Alden | 26.48 | |
| Yakult | 11.44 | |
| GENTLE MONSTER | 10.04 | |
| T.G.I. Friday's | 7.09 | |
| Kraft Foods | 6.87 | |
| Sunnies Studios | 6.30 | |
| Tim Hortons | 6.15 | |
| Dunkin' Donuts | 4.17 | |
| Pizza Hut | 4.01 | |
| Lindt | 3.55 | |
| Pic Collage | 3.36 | |
| Petronas | 3.33 | |
| KitKat | 3.25 | |
| Cadbury | 3.25 | |
| Starbucks | 2.91 | |
| LEGOLAND | 2.89 | |
| UNIQLO | 2.83 | |
| Gundam | 2.77 | |
| Bellagio | 2.38 | |
| Ferrero | 2.32 | |
| McDonald's | 2.31 | |
| KFC | 2.20 | |
| Costco | 2.18 | |
| Geocaching | 2.14 | |
| Timberland | 2.11 | |
| shein | 1.98 | |
| Snickers | 1.97 | |
| Lacoste | 1.91 | |
| Yves Saint Laurent | 1.81 | |
| Huawei | 1.78 | |
| Fujifilm | 1.73 | |
| Los Angeles Lakers | 1.68 | |
| New Balance | 1.67 | |
| Fenty beauty | 1.66 | |
| Snapseed | 1.62 | |
| Hermès | 1.60 | |
| Gymshark | 1.57 | |
| H&M | 1.55 | |
| Calvin Klein | 1.53 | |
| GIVENCHY | 1.48 | |
| Showtime | 1.48 | |
| Versace | 1.48 | |
| Forever 21 | 1.43 | |
| Vans | 1.43 | |
| Polo Ralph Lauren | 1.41 | |
| Airbnb | 1.38 | |
| Pixar | 1.36 | |
| Tiffany & Co | 1.30 |
Official Profiles
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LoginArtist: Bugoy Drilon
The map shows every radio station that aired Bugoy Drilon today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 09:12:20 | Hilom | YES FM Manilla | Manila, PH | 122 |
| 2025-08-21 07:55:18 | That's the Way It Is (feat. Bugoy Drilon) | WRock 96.3 (Cebu) | Cebu, PH | 223 |
| 2025-08-21 06:24:23 | Paano Na Kaya? | 106.7 Energy FM | Manila, PH | 246 |
| 2025-08-21 05:22:16 | Paano Na Kaya? | 97.9 Home Radio | Manila, PH | 7 |
| 2025-08-21 02:14:11 | One Day | Wish 107.5 | Manila, PH | 3 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |