Budgie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-28
24,151
Social Media Followers
As of 2025-10-28
00:00:00
Hours Airplay
2025-12-27 23:33:40 UTC
Genres
Biography
Budgie speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is heavily male (74%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (18,781 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Mixcloud, Akai, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 24,151 · Engagements 1,295 · Rate 5.4% Posts 270 · Views 18,781 · Avg Likes 1,295 · Avg Comments 36 · Avg Views 18,781 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 68% 35-44: 21% 18-24: 8% 45-64: 2% |
Largest: 25-34 (68%); next: 35-44 (21%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (54%) UNITED KINGDOM (23%) CANADA (3%) AUSTRALIA (2%) FRANCE (2%) |
Top regions: UNITED STATES (54%), UNITED KINGDOM (23%), CANADA (3%) |
| Platform Engagement | Instagram: 1,027 avg likes/post · Youtube: 18,781 avg views/post | Best reach: Youtube 18,781 avg views; best engagement: Instagram 1,027 avg likes |
Top Brand Affinities
Mixcloud
Akai
Ableton
MOOG
SoundCloud
Pro Tools
Pioneer
Beats Electronics
Jean Paul Gaultier
Amazon Music
Stüssy
Carhartt
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 112.30 | |
| Akai | 76.03 | |
| Ableton | 47.73 | |
| MOOG | 37.31 | |
| SoundCloud | 21.73 | |
| Pro Tools | 20.74 | |
| Pioneer | 20.64 | |
| Beats Electronics | 19.24 | |
| Jean Paul Gaultier | 15.34 | |
| Amazon Music | 14.81 | |
| Stüssy | 13.69 | |
| Carhartt | 12.49 | |
| A.P.C. | 11.46 | |
| New Era | 11.29 | |
| Marni | 11.07 | |
| Atmos | 10.56 | |
| Arc'teryx | 10.46 | |
| Spotify Music | 9.09 | |
| Foot Locker | 9.00 | |
| Acne Studios | 8.73 | |
| Selfridges | 8.38 | |
| Maison Margiela | 7.70 | |
| Champion | 7.56 | |
| Stone Island | 7.56 | |
| Hennessy | 7.47 | |
| Kodak | 7.32 | |
| Coachella | 6.99 | |
| Tate Modern | 6.85 | |
| JACQUEMUS | 6.82 | |
| Supreme | 5.76 | |
| Vivienne Westwood | 5.61 | |
| Nice Kicks | 5.47 | |
| Clarks | 5.41 | |
| Loewe | 5.39 | |
| Los Angeles Lakers | 5.38 | |
| New Balance | 5.30 | |
| Moncler | 4.79 | |
| ESPN | 4.71 | |
| Timberland | 4.67 | |
| Coach | 4.66 | |
| Sneakerhead | 4.63 | |
| Polo Ralph Lauren | 4.58 | |
| Dr. Martens | 4.34 | |
| Urban Outfitters | 4.33 | |
| Paramount Pictures | 4.26 | |
| Sega | 4.24 | |
| The North Face | 4.11 | |
| Miu Miu | 3.98 | |
| iHeartRadio Music Awards | 3.93 | |
| Gundam | 3.70 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
