Buddy Guy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
289,012
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 22:01:30 UTC
Genres
Scores
Biography
Born in Louisiana in 1936, Buddy Guy honed his craft by absorbing influences from blues greats like B.B. King and Lightnin' Hopkins. Guy's energetic stage presence and fiery guitar work eventually garnered attention in Chicago clubs, leading to collaborations with blues legends and a string of successful albums in the late '60s and '70s. Despite facing setbacks in the '80s, Guy's reputation soared with endorsements from fellow musicians like Eric Clapton and Stevie Ray Vaughan. His late-career resurgence included Grammy wins, Rock & Roll Hall of Fame induction, and acclaimed albums like "The Blues Is Alive and Well" and "The Blues Don't Lie." At 87, Guy embarked on his farewell tour in 2023, showcasing his enduring legacy in the blues genre.
Buddy Guy maintains consistent pull among 25-34 & 18-24 audiences across NIGERIA, UNITED STATES, BRAZIL. The audience leans heavily male (82%), so brand cues around style and status perform well. The clearest reach is on Youtube with 39,372 avg views per post; Instagram functions as the community touchpoint. Affinity with Ampeg, Akg, Live Nation makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 289,012 · Engagements 3,651 · Rate 1.3% Posts 828 · Views 39,581 · Avg Likes 3,624 · Avg Comments 55 · Avg Views 39,581 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 29% 35-44: 17% 45-64: 16% |
Largest: 25-34 (35%); next: 18-24 (29%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
NIGERIA (26%) UNITED STATES (21%) BRAZIL (15%) ITALY (5%) INDIA (5%) |
Top regions: NIGERIA (26%), UNITED STATES (21%), BRAZIL (15%) |
| Platform Engagement | Instagram: 2,908 avg likes/post · Tiktok: 209 avg views/post · Youtube: 39,372 avg views/post | Best reach: Youtube 39,372 avg views; best engagement: Instagram 2,908 avg likes |
Top Brand Affinities
Ampeg
Akg
Live Nation
MOOG
WNBA
Akai
HBO Max
Pro Tools
Sennheiser
Shea Moisture
Amazon Music
Fenty beauty
| Brand | Category | Score |
|---|---|---|
| Ampeg | Audio & Music Gear | 43.56 |
| Akg | Audio & Music Gear | 22.98 |
| Live Nation | Entertainment | 20.60 |
| MOOG | Automotive | 19.21 |
| WNBA | Sports & Outdoors | 18.07 |
| Akai | Consumer Electronics | 15.22 |
| HBO Max | Entertainment & Media | 14.43 |
| Pro Tools | Tools, DIY & Garden | 14.40 |
| Sennheiser | Audio & Music Gear | 13.98 |
| Shea Moisture | Beauty & Personal Care | 13.21 |
| Amazon Music | Entertainment & Media | 9.64 |
| Fenty beauty | Beauty & Personal Care | 7.47 |
| Ableton | Audio & Music Gear | 6.71 |
| Walgreens | Health & Wellness | 6.39 |
| T.J. Maxx | Apparel & Fashion | 6.34 |
| Hennessy | Alcoholic Beverages | 5.61 |
| Spotify Music | Entertainment & Media | 5.50 |
| Publix | Grocery & Pantry | 5.48 |
| FashionNova | Apparel & Fashion | 5.42 |
| iHeartRadio Music Awards | Entertainment | 5.34 |
| Margaritaville | Apparel & Fashion | 5.23 |
| Lollapalooza | Entertainment | 5.12 |
| Steve Madden | Apparel & Fashion | 5.09 |
| Target | Apparel | 5.01 |
| CNN | Entertainment & Media | 4.87 |
| Paramount Pictures | Entertainment & Media | 4.83 |
| NBC | Entertainment & Media | 4.82 |
| Kickstarter | E-commerce & Marketplaces | 4.78 |
| Philips | Consumer Electronics | 4.71 |
| Jack Daniels | Beverages | 4.66 |
| Chick-fil-A | Restaurants & Food Service | 4.61 |
| Cartoon Network | Entertainment | 4.49 |
| Cadillac | Automotive | 4.45 |
| ASOS | Apparel & Fashion | 4.13 |
| Urban Outfitters | Apparel & Fashion | 4.02 |
| OLD NAVY | Apparel & Fashion | 3.96 |
| AMC | Entertainment | 3.87 |
| Harley-Davidson | Automotive | 3.85 |
| Coors | Alcoholic Beverages | 3.77 |
| MTV | Entertainment | 3.63 |
| Guinness | Alcoholic Beverages | 3.57 |
| Verizon | Telecom & Internet Services | 3.50 |
| Pfizer | Health & Wellness | 3.48 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 3.44 |
| NORDSTROM | Apparel & Fashion | 3.43 |
| Warner Bros | Entertainment | 3.29 |
| Columbia Pictures | Entertainment | 3.25 |
| NHL | Sports & Outdoors | 3.21 |
| Leica | Cameras & Photography | 3.17 |
| SoundCloud | Entertainment & Media | 3.12 |
Official Profiles
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LoginArtist: Buddy Guy
The map shows every radio station that aired Buddy Guy today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-27)
Total: 1,319,894
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
953,403 | 72.23% |
| [+] |
Pandora |
366,491 | 27.77% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:21:27 | When My Left Eye Jumps | KRFC | Fort Collins, US | 227 |
| 2025-08-21 07:51:50 | Blues Chase The Blues Away | WMNF | Tampa, US | 284 |
| 2025-08-21 07:45:01 | Blues On Top | KSER | Everett, US | 294 |
| 2025-08-21 07:44:38 | We Go Back (feat. Mavis Staples) | WMOT | Nashville, US | 274 |
| 2025-08-21 07:35:17 | Trick Bag | KSER | Everett, US | 267 |
| 2025-08-21 07:25:19 | Thick Like Mississippi Mud | Radio Pulse | Alençon, FR | 5 |
| 2025-08-21 07:25:09 | I Let My Guitar Do The Talking | Radio Pulse | Alençon, FR | 5 |
| 2025-08-21 06:32:11 | It Keeps Me Young (feat. Joe Bonamassa) | Tokyo FM | Tokyo, JP | 172 |
| 2025-08-21 06:31:37 | Every Time I Sing the Blues | Tokyo FM | Tokyo, JP | 30 |
| 2025-08-21 06:26:23 | Jesus Loves The Sinner (feat. The Blind Boys of Alabama) | Tokyo FM | Tokyo, JP | 196 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |