
Buddy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
201,000
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:53:56 UTC
Genres
Biography
Nicknamed by his sister, Buddy, also known as Simmie Sims III, started pursuing music seriously in his youth. Pharrell Williams took notice of his talent and signed him to Star Trak and later I Am Other, leading to the release of projects like Idle Time (2014) and Ocean & Montana (2017). Transitioning to RCA, Buddy continued his prolific output with releases like Harlan & Alondra and continued collaborations with a diverse array of artists. His sophomore album, Superghetto, released in 2022, showcased his growth as an artist with standout tracks featuring Tinashe, T-Pain, and more.
Buddy commands interest from 18-24 & 25-34 audiences in UNITED STATES, SOUTH AFRICA, BRAZIL. With a heavily male (76%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (95,301 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 201,000 · Engagements 853 · Rate 0.4% Posts 101 · Views 95,301 · Avg Likes 811 · Avg Comments 41 · Avg Views 95,301 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 45% 25-34: 42% 35-44: 7% 13-17: 5% |
Largest: 18-24 (45%); next: 25-34 (42%) |
Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
Top Countries |
UNITED STATES (47%) SOUTH AFRICA (6%) BRAZIL (5%) FRANCE (4%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (47%), SOUTH AFRICA (6%), BRAZIL (5%) |
Platform Engagement | Youtube: 95,301 avg views/post | Best reach: Youtube 95,301 avg views; best engagement: Youtube 811 avg likes |
Top Brand Affinities
Brand | Category | Score |
---|---|---|
Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Buddy
The map shows every radio station that aired Buddy today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-10)
Total: 1,429,056
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755,056 | 52.84% |
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674,000 | 47.16% |
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Radio Spins (2025-08-19)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
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2025-08-19 08:34:57 | Costa Rica (feat. Bas, JID, Guapdad 4000, Reese LAFLARE, Jace, Mez, Smokepurpp, Buddy & Ski Mask The Slump God) | Radio Campus Montpellier | Montpellier, FR | 214 |
2025-08-19 04:01:38 | Pasadena | Tarmac | Brussels, BE | 169 |
2025-08-19 01:23:42 | Trail Mix (feat. Buddy & Rose Gold) | Konbini Radio | Paris, FR | 203 |
Popularity (2025-10-06)
Platform | % |
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No data. |