Buddy

Buddy

Country: US | Gender: male

Influence: 60.89% Fanbase: 42.62% Trending: 70.03% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

201,000

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:53:56 UTC

Genres

poppopk-popr&b, funk & soulalternative r&bcountrycountryalternativealternativehip-hop & rapcali raphip-hop/rapunderground hip hopelectronicelectroniceuropeanpartyschlagerdiscofox

Biography

Buddy, a standout Compton artist known for his unique blend of rap and singing, made waves in the early 2010s with his down-to-earth yet unconventional style. After signing with Star Trak Entertainment and later G.O.O.D. Music, he found his creative groove with RCA, releasing projects like Harlan & Alondra (2018), Janktape, Vol. 1 (2020), and Superghetto (2022), which all garnered attention on the Billboard Heatseekers chart. Collaborating with a wide range of artists, including Snoop Dogg, Nipsey Hussle, and Kendrick Lamar, Buddy has solidified his place in the music industry.

Nicknamed by his sister, Buddy, also known as Simmie Sims III, started pursuing music seriously in his youth. Pharrell Williams took notice of his talent and signed him to Star Trak and later I Am Other, leading to the release of projects like Idle Time (2014) and Ocean & Montana (2017). Transitioning to RCA, Buddy continued his prolific output with releases like Harlan & Alondra and continued collaborations with a diverse array of artists. His sophomore album, Superghetto, released in 2022, showcased his growth as an artist with standout tracks featuring Tinashe, T-Pain, and more.

Buddy Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Buddy commands interest from 18-24 & 25-34 audiences in UNITED STATES, SOUTH AFRICA, BRAZIL. With a heavily male (76%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (95,301 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Buddy score 0.42%Low bucket.
Followers:201,000
Engagements:853
Rate:0.4%
Posts:101
Views:95,301
Avg Likes:811
Avg Comments:41
Avg Views:95,301

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 201,000 · Engagements 853 · Rate 0.4%
Posts 101 · Views 95,301 · Avg Likes 811 · Avg Comments 41 · Avg Views 95,301
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 45%
25-34: 42%
35-44: 7%
13-17: 5%
Largest: 18-24 (45%); next: 25-34 (42%)
Gender Split Female: 24%
Male: 76%
Non-binary/Other: 0%
Skews male (76%)
Top Countries UNITED STATES (47%)
SOUTH AFRICA (6%)
BRAZIL (5%)
FRANCE (4%)
UNITED KINGDOM (3%)
Top regions: UNITED STATES (47%), SOUTH AFRICA (6%), BRAZIL (5%)
Platform Engagement Youtube: 95,301 avg views/post Best reach: Youtube 95,301 avg views; best engagement: Youtube 811 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Buddy

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Buddy today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-10)

Total: 1,429,056

PLATFORM TOTAL %
Spotify Spotify 755,056 52.84%
Audiomack Audiomack 674,000 47.16%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-19)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-19 08:34:57 Costa Rica (feat. Bas, JID, Guapdad 4000, Reese LAFLARE, Jace, Mez, Smokepurpp, Buddy & Ski Mask The Slump God) Radio Campus Montpellier Montpellier, FR 214
2025-08-19 04:01:38 Pasadena Tarmac Brussels, BE 169
2025-08-19 01:23:42 Trail Mix (feat. Buddy & Rose Gold) Konbini Radio Paris, FR 203

Popularity (2025-10-06)

Platform%
No data.

Trending Artist