BTOB

BTOB — pop artist from KR.

BTOB, short for "Born to Beat," is a Korean boy band known for their diverse musical style, ranging from dance pop to emotional R&B and ballads. Their…

Influence: 63.36% Fanbase: 64.47% Trending: 62.81% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

3,637,395

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 18:26:22 UTC

Genres

popk-popk-pop boy grouppopmainstream popasian pop

Biography

BTOB, short for "Born to Beat," is a Korean boy band known for their diverse musical style, ranging from dance pop to emotional R&B and ballads. Their mainstream breakthrough came with heartfelt singles such as "The Winter's Tale" and "Missing You."

The group has showcased different musical facets through two subunits. BTOB Blue, comprised of Eunkwang, Changsub, Hyunsik, and Sungjae, focuses on mature vocals and songwriting, while BTOB 4U, featuring Eunkwang, Minhyuk, Changsub, and Peniel, delivers upbeat, feel-good tracks. As the second boy band under Cube Entertainment, BTOB has contributed to the label's success in the K-pop industry, demonstrating its ability to diversify its musical offerings.

Top Brand Affinities

Report Date: 2025-09-09

BTOB engages 18-24 & 25-34 audiences with repeatable results in INDONESIA, PHILIPPINES, UNITED STATES. The fan base skews heavily female (81%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,450,000 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BTOB score 4.83% — Very Strong bucket.

Followers:3,637,395

Engagements:175,508

Rate:4.8%

Posts:1,277

Avg Likes:175,042

Avg Comments:1,299

Avg Views:1,465,504

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,637,395 · Engagements 175,508 · Rate 4.8% Posts 1,277 · Views 1,465,504 · Avg Likes 175,042 · Avg Comments 1,299 · Avg Views 1,465,504	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 19% 13-17: 11% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (19%)
Gender Split	Female: 81% Male: 19% Non-binary/Other: 0%	Skews female (81%)
Top Countries	INDONESIA (13%) PHILIPPINES (12%) UNITED STATES (10%) BRAZIL (8%) THAILAND (8%)	Top regions: INDONESIA (13%), PHILIPPINES (12%), UNITED STATES (10%)
Platform Engagement	Tiktok: 1,450,000 avg views/post · Youtube: 15,504 avg views/post	Best reach: Tiktok 1,450,000 avg views; best engagement: Tiktok 166,400 avg likes