BTOB
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
3,637,395
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
The group has showcased different musical facets through two subunits. BTOB Blue, comprised of Eunkwang, Changsub, Hyunsik, and Sungjae, focuses on mature vocals and songwriting, while BTOB 4U, featuring Eunkwang, Minhyuk, Changsub, and Peniel, delivers upbeat, feel-good tracks. As the second boy band under Cube Entertainment, BTOB has contributed to the label's success in the K-pop industry, demonstrating its ability to diversify its musical offerings.
BTOB engages 18-24 & 25-34 audiences with repeatable results in INDONESIA, PHILIPPINES, UNITED STATES. The fan base skews heavily female (81%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,450,000 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,637,395 · Engagements 175,508 · Rate 4.8% Posts 1,277 · Views 1,465,504 · Avg Likes 175,042 · Avg Comments 1,299 · Avg Views 1,465,504 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 67% 25-34: 19% 13-17: 11% 35-44: 2% |
Largest: 18-24 (67%); next: 25-34 (19%) |
| Gender Split |
Female: 81% Male: 19% Non-binary/Other: 0% |
Skews female (81%) |
| Top Countries |
INDONESIA (13%) PHILIPPINES (12%) UNITED STATES (10%) BRAZIL (8%) THAILAND (8%) |
Top regions: INDONESIA (13%), PHILIPPINES (12%), UNITED STATES (10%) |
| Platform Engagement | Tiktok: 1,450,000 avg views/post · Youtube: 15,504 avg views/post | Best reach: Tiktok 1,450,000 avg views; best engagement: Tiktok 166,400 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
|
Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
|
||
Official Profiles
Login to view Contact
LoginArtist: BTOB
The map shows every radio station that aired BTOB today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-09-09)
| Platform | % |
|---|---|
| No data. | |
Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
| Platform | Latest |
|---|
Popularity Change (%)
| Platform | 2025-09-08 | 2025-09-09 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-09-08 | 2025-09-09 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-09-08 | 2025-09-09 | Change |
|---|
Streams & Royalties
| Metric | 2025-09-08 | 2025-09-09 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
