Brytiago Brand Affinity ranks highest Zumba Wear at 28.62% . Very Strong. Score DMDB 67.11% | Fanbase 63.16%

Brytiago — hip-hop & rap artist from PR.

Brytiago, born Bryan Cancel Santiago, is a Puerto Rican singer, songwriter, and performer in the Latin Urban genre. He began his career in 2014 under Cartel…

Brytiago

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bcd-e1b7-8c52-9344-a0369fe50396

Find Artist

Genres

hip-hop & raptrap latinolatin hip hoptraplatinlatinreggaetonreggaeton flowurbano latino

Influential: 67.11% Fanbase: 63.16% Trending: 69.09%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Zumba Wear • 28.62% • Very Strong

As of 2025-09-09

12,365,094

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.11% | Fanbase 63.16% | Trending 69.09% | CAREER STAGE: MAINSTREAM

Biography

Brytiago, born Bryan Cancel Santiago, is a Puerto Rican singer, songwriter, and performer in the Latin Urban genre. He began his career in 2014 under Cartel Record, a label founded by Daddy Yankee. In November 2016, Brytiago was recognized by Billboard magazine as one of the top three influential artists in the Latin urban genre. With over 60 platinum RIAA certifications for his music and collaborations with other artists, Brytiago continues to make an impact in the industry, most recently receiving a platinum certification for his song "Kilerito" in April 2025, signifying a successful comeback in his career.

Report Date: 2025-09-09

Brytiago maintains consistent pull among 18-24 & 25-34 audiences across PERU, COLOMBIA, DOMINICAN REPUBLIC. The audience leans heavily male (68%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 149,300 avg views per post; Instagram functions as the community touchpoint. Affinity with Zumba Wear, Falabella, Univision makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Brytiago score 0.79% — Low bucket.

Brand: Zumba WearBrand: FalabellaBrand: Univision

Followers:12,365,094

Engagements:97,724

Rate:0.8%

Posts:325

Avg Likes:96,943

Avg Comments:739

Avg Views:153,619

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,365,094 · Engagements 97,724 · Rate 0.8% Posts 325 · Views 153,619 · Avg Likes 96,943 · Avg Comments 739 · Avg Views 153,619	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 22% 13-17: 9% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (22%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	PERU (12%) COLOMBIA (11%) DOMINICAN REPUBLIC (10%) VENEZUELA (9%) ARGENTINA (8%)	Top regions: PERU (12%), COLOMBIA (11%), DOMINICAN REPUBLIC (10%)
Platform Engagement	Instagram: 84,679 avg likes/post · Tiktok: 149,300 avg views/post · Youtube: 4,319 avg views/post	Best reach: Tiktok 149,300 avg views; best engagement: Instagram 84,679 avg likes

Top Brand Affinities

Zumba Wear

Score: 28.62

Falabella

Score: 18.63

Univision

Score: 15.08

Andis

Score: 10.81

LATAM

Score: 7.48

Movistar

Score: 6.92

Champion

Score: 6.48

American Airlines

Score: 5.88

Barber Shop Connect

Score: 5.82

Moschino

Score: 3.49

Pull&Bear

Score: 3.44

Kia Motors

Score: 3.41

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Zumba Wear		28.62
Falabella		18.63
Univision		15.08
Andis		10.81
LATAM		7.48
Movistar		6.92
Champion		6.48
American Airlines		5.88
Barber Shop Connect		5.82
Moschino		3.49
Pull&Bear		3.44
Kia Motors		3.41
Lollapalooza		3.30
Tomorrowland		2.94
MTV		2.78
VidaSana		2.74
Versace		2.54
FashionNova		2.44
Monster Beverage		2.43
shein		2.36
musical.ly		2.26
SheInside		2.25
Anastasia Beverly Hills		2.20
Los Angeles Lakers		2.17
Rolex		1.94
Forever 21		1.92
Fenty beauty		1.84
Cafecito		1.81
Bershka		1.78
Pixar		1.75
Scion		1.74
Beats Electronics		1.65
Herbalife		1.65
Huda Beauty		1.65
Tarte Cosmetics		1.61
Bugatti		1.61
H&M		1.61
Heineken		1.59
FIFA		1.53
NYX Cosmetics		1.50
Universal		1.49
Maybelline		1.46
Supreme		1.46
SWAROVSKI		1.44
Puma		1.41
Tommy Hilfiger		1.39
NBA		1.29
Nike		1.29
Target		1.27
UFC		1.27