Bryant Myers Brand Affinity ranks highest Sprayground at 42.98% . Very Strong. Score DMDB 71.64% | Fanbase 68.45%

Bryant Myers — hip-hop & rap artist from PR.

Bryant Myers, born in Loma Alto, Carolina Puerto Rico, is a reggaeton singer, rapper, and producer known for his collaborations with artists such as Farruko,…

Bryant Myers

Superstar

Country: PR | Gender: male | Artist ID: 11e81bbe-508a-2be0-9bff-a0369fe50396

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Genres

hip-hop & raptrap latinolatin hip hoptraplatinlatinreggaetonreggaeton flowurbano latino

Influential: 71.64% Fanbase: 68.45% Trending: 73.24%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sprayground • 42.98% • Very Strong

As of 2025-09-09

18,513,980

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.64% | Fanbase 68.45% | Trending 73.24% | CAREER STAGE: SUPERSTAR

Biography

Bryant Myers, born in Loma Alto, Carolina Puerto Rico, is a reggaeton singer, rapper, and producer known for his collaborations with artists such as Farruko, Ñengo Flow, and Anuel AA. His singles and videos have gained significant traction on social media platforms, showcasing his distinct deep, raspy-toned vocal style.

In 2013, Myers began sharing his music on Soundcloud, Instagram, and YouTube, with his single "Esclava" marking a breakthrough in his career. He has since released a series of successful singles and collaborations, including "Tu Me Enamorate" and "De Camino a Marte." Myers' debut album, La Oscuridad, was released in 2018 and featured notable artists like Bad Bunny and Farruko, reaching number six on the Billboard Top Independent Albums chart.

Report Date: 2025-09-09

Bryant Myers cuts through with 18-24 & 25-34 audiences and consistency across COLOMBIA, DOMINICAN REPUBLIC, UNITED STATES. A heavily male (70%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 787,578 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Sprayground, True Religion, Palm Angels, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bryant Myers score 0.97% — Low bucket.

Brand: SpraygroundBrand: True ReligionBrand: Palm Angels

Followers:18,513,980

Engagements:179,821

Rate:1.0%

Posts:131

Avg Likes:179,366

Avg Comments:2,514

Avg Views:787,578

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,513,980 · Engagements 179,821 · Rate 1.0% Posts 131 · Views 787,578 · Avg Likes 179,366 · Avg Comments 2,514 · Avg Views 787,578	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 20% 13-17: 9% 35-44: 4%	Largest: 18-24 (66%); next: 25-34 (20%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	COLOMBIA (15%) DOMINICAN REPUBLIC (13%) UNITED STATES (11%) SPAIN (10%) ECUADOR (8%)	Top regions: COLOMBIA (15%), DOMINICAN REPUBLIC (13%), UNITED STATES (11%)
Platform Engagement	Instagram: 156,564 avg likes/post · Youtube: 787,578 avg views/post	Best reach: Youtube 787,578 avg views; best engagement: Instagram 156,564 avg likes

Top Brand Affinities

Sprayground

Score: 42.98

True Religion

Score: 15.63

Palm Angels

Score: 14.87

American Airlines

Score: 10.92

Diablo

Score: 10.36

Carolina Herrera

Score: 9.21

Suavecito

Score: 9.14

New Era

Score: 9.14

Amazon Music

Score: 8.81

Quiksilver

Score: 7.35

Andis

Score: 6.94

Barber Shop Connect

Score: 6.77

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Top Brand Affinities

Brand	Category	Score
Sprayground		42.98
True Religion		15.63
Palm Angels		14.87
American Airlines		10.92
Diablo		10.36
Carolina Herrera		9.21
Suavecito		9.14
New Era		9.14
Amazon Music		8.81
Quiksilver		7.35
Andis		6.94
Barber Shop Connect		6.77
Moët & Chandon		6.66
Ferragamo		6.14
BaByliss		5.32
Ableton		5.19
Margaritaville		4.94
Stüssy		4.80
Hennessy		4.43
Smirnoff		4.30
Fendi		4.21
American Eagle		4.15
Movistar		3.81
Bugatti		3.78
Acura		3.47
Hermès		3.29
Calvin Klein		3.28
Cafecito		3.17
Gymshark		3.03
Los Angeles Lakers		2.97
Burger King		2.92
Monster Beverage		2.85
Sprite		2.84
Moschino		2.72
Hollister Co		2.72
Carhartt		2.68
Fila		2.65
Pull&Bear		2.63
Supreme		2.60
Christian Louboutin		2.46
Rolls-Royce		2.36
Nickelodeon		2.34
Timberland		2.34
Maserati		2.33
McLaren		2.23
Dolce & Gabbana		2.19
Beats Electronics		1.98
Lacoste		1.96
Fiat		1.95
Spotify Music		1.94