Bruno Mars
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-30
99,152,649
Social Media Followers
As of 2025-09-30
00:00:00
Hours Airplay
Updated 2025-10-03 21:25:38 UTC
Genres
Scores
Biography
With over 7.8 billion total streams and numerous accolades, including his 2x GRAMMY Award-winning collaboration “Uptown Funk,” Mars continues to make music history. His success as a singer, songwriter, and producer solidifies his position as a music industry powerhouse, with a track record of chart-topping hits and record-breaking achievements that have captivated audiences worldwide.
Bruno Mars performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, INDONESIA. Audience composition is female-leaning (51%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 25,850,000 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward ABC, Coach, Itaipava, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Bruno Mars is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 99,152,649 · Engagements 3,700,036 · Rate 3.7% Posts 832 · Views 31,356,850 · Avg Likes 3,510,557 · Avg Comments 36,643 · Avg Views 31,356,850 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 29% 13-17: 7% 35-44: 7% |
Largest: 18-24 (54%); next: 25-34 (29%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED STATES (21%) BRAZIL (10%) INDONESIA (7%) PHILIPPINES (5%) INDIA (5%) |
Top regions: UNITED STATES (21%), BRAZIL (10%), INDONESIA (7%) |
| Platform Engagement | Instagram: 1,136,650 avg likes/post · Tiktok: 25,850,000 avg views/post · Youtube: 5,506,850 avg views/post | Best reach: Tiktok 25,850,000 avg views; best engagement: Tiktok 2,150,000 avg likes |
Top Brand Affinities
ABC
Coach
Itaipava
Jollibee
NBC
Lollapalooza
Urban Outfitters
Fenty beauty
MTV
Kodak
FashionNova
AMC
| Brand | Category | Score |
|---|---|---|
| ABC | 4.51 | |
| Coach | 4.36 | |
| Itaipava | 3.90 | |
| Jollibee | 3.53 | |
| NBC | 3.41 | |
| Lollapalooza | 3.27 | |
| Urban Outfitters | 2.64 | |
| Fenty beauty | 2.64 | |
| MTV | 2.41 | |
| Kodak | 2.27 | |
| FashionNova | 2.11 | |
| AMC | 1.99 | |
| shein | 1.77 | |
| Forever 21 | 1.76 | |
| Transformers | 1.75 | |
| Target | 1.75 | |
| Bellagio | 1.72 | |
| Polaroid | 1.54 | |
| SheInside | 1.51 | |
| Los Angeles Lakers | 1.49 | |
| Costco | 1.45 | |
| Yves Saint Laurent | 1.44 | |
| Vogue | 1.39 | |
| Michael Kors | 1.39 | |
| NFL | 1.38 | |
| Versace | 1.33 | |
| Walt Disney | 1.33 | |
| HBO | 1.32 | |
| NBA | 1.31 | |
| Sephora | 1.30 | |
| Tarte Cosmetics | 1.29 | |
| Anastasia Beverly Hills | 1.27 | |
| Lego | 1.27 | |
| L'Oréal Paris | 1.27 | |
| Guess | 1.26 | |
| Walmart | 1.25 | |
| Balenciaga | 1.25 | |
| Vans | 1.24 | |
| CBS Television Studios | 1.23 | |
| Maybelline | 1.21 | |
| Netflix | 1.21 | |
| Spotify Music | 1.21 | |
| UNIQLO | 1.19 | |
| Marvel | 1.18 | |
| Gucci | 1.17 | |
| CBS | 1.16 | |
| NYX Cosmetics | 1.15 | |
| Starbucks | 1.15 | |
| Coachella | 1.14 | |
| Puma | 1.14 |
Official Profiles
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LoginArtist: Bruno Mars
The map shows every radio station that aired Bruno Mars today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-29)
Total: 151,073,599
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
111,516,167 | 73.82% |
| [+] |
Audiomack |
28,110,525 | 18.61% |
| [+] |
Last.fm |
4,866,287 | 3.22% |
| [+] |
Pandora |
3,671,403 | 2.43% |
| [+] |
Yandex |
2,383,170 | 1.58% |
| [+] |
Jiosaavn |
526,047 | 0.35% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-30)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-30 01:53:52 | APT. | WCR FM | Wolverhampton, GB | 158 |
| 2025-09-30 01:53:45 | Die With A Smile | Radio Cooperativa | Santiago, CL | 242 |
| 2025-09-30 01:53:40 | APT. | KOIT-FM | San Francisco, CA, US | 3 |
| 2025-09-30 01:52:57 | Treasure | Downtown Radio | Belfast, GB | 162 |
| 2025-09-30 01:52:05 | Die With A Smile | KTBT | Tulsa, OK, US | 221 |
| 2025-09-30 01:52:03 | Die With A Smile | Plus radio 102.4 | Thessaloniki, GR | 241 |
| 2025-09-30 01:51:43 | 24K Magic | WHBQ | Memphis, TN, US | 196 |
| 2025-09-30 01:51:30 | Die With A Smile | KCAQ-FM | Ventura, CA, US | 237 |
| 2025-09-30 01:51:10 | APT. | KOIT-FM | San Francisco, CA, US | 150 |
| 2025-09-30 01:50:19 | Die With A Smile | Hot 104 Radio | Houston, TX, US | 236 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |